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    Brand Guidelines PDF

    Uploaded by

    Soap
    The brand manual provides guidelines for Fish Fountain's logo, colors, typography, imagery, and brand voice. The logo features golden ratio circles representing an enclosed fishing restaurant. Only approved versions and colors of the logo can be used. Helvetica Neue is the primary font. The mission is to provide affordable yet unique fast food for casual dining. The target audience is university students, workers and others looking for delicious, affordable high-end meals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Guidelines PDF

    Uploaded by

    Soap
    941 views15 pages
    The brand manual provides guidelines for Fish Fountain's logo, colors, typography, imagery, and brand voice. The logo features golden ratio circles representing an enclosed fishing restaurant. Only approved versions and colors of the logo can be used. Helvetica Neue is the primary font. The mission is to provide affordable yet unique fast food for casual dining. The target audience is university students, workers and others looking for delicious, affordable high-end meals.

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    The brand manual provides guidelines for Fish Fountain's logo, colors, typography, imagery, and brand voice. The logo features golden ratio circles representing an enclosed fishing restaurant. Only approved versions and colors of the logo can be used. Helvetica Neue is the primary font. The mission is to provide affordable yet unique fast food for casual dining. The target audience is university students, workers and others looking for delicious, affordable high-end meals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    941 views15 pages

    Brand Guidelines PDF

    Uploaded by

    Soap
    The brand manual provides guidelines for Fish Fountain's logo, colors, typography, imagery, and brand voice. The logo features golden ratio circles representing an enclosed fishing restaurant. Only approved versions and colors of the logo can be used. Helvetica Neue is the primary font. The mission is to provide affordable yet unique fast food for casual dining. The target audience is university students, workers and others looking for delicious, affordable high-end meals.

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    You are on page 1of 15

    BRAND MANUAL

    Brand Guidelines 2020 1


    ABOUT THE LOGO

    Brand Guidelines 2020 2


    OUR NAME

    Fish Fountain provides a friendly experience of having the ability to catch your own fish at the restaurant. It
    gives an enjoyable and unique way to eat sea food.

    OUR LOGO

    Fish fountain logo is a logo created using the golden ratio circles, it features a
    combination of illustration and brand name. The illustration represents an inclosed
    fishing restaurant.

    SMALL SPACE LOGO

    Below is a small-size version of our logo. This version has subtle variations that give it greater legibility at
    small sizes . However, because of these alterations, the small-size logo should NEVER be used at
    large sizes in place of the regular logo.

    Use the small-space logo ONLY


    when it is less than 1 inch wide.

    1” wide or less

    LOGO DON’TS

    The logo must be used in its proper proportions. It is not to be stretched, manipulated, etc. The logo
    must always be used in its entirety.

    Low Opacity Type Above illustration Rotation Modifying proportions Distortion

    Brand Guidelines 2020 3


    CLEAR SPACE

    To give the logo breathing room and ensure legibility, there should always be a generous amount of
    space around the logo in layouts.

    Brand Guidelines 2020 4


    Brand Typography

    Brand Guidelines 2020 5


    Helvetica Neue

    AaBbCcDdEeFfGgHhIiJjKkLlMmN-
    nOoPpQqRrSsTtUuVvW-
    wXxYyZz1234567890
    Helvetica Neue Bold

    AaBbCcDdEeFfGgHhIiJjKkLl-
    MmNnOoPpQqRrSsTtUuVvW-
    wXxYyZz1234567890
    Candara

    AaBbCcDdEeFfGgHhIiJjKkLlMmN-
    nOoPpQqRrSsTtUuVvW-
    wXxYyZz1234567890

    Brand Guidelines 2020 76


    LOGO COLORS

    Brand Guidelines 2020 7


    PRIMARY COLORS

    1F99CE PANTONE WHITE BLACK

    SECONDARY COLORS

    72BCD6 PANTONE 474748 PANTONE

    Brand Guidelines 2020 8


    BRAND STATIONARY

    Brand Guidelines 2020 8


    BUSINESS CARD

    T: +961 71256486

    [email protected]
    www.FishFountain.net

    Lebanon, Saida, Coastal highway

    LETTER HEAD

    T: +961 71256486 [email protected] www.FishFountain.net

    ENVELOPE

    Brand Guidelines 2020 9


    BAG

    CUP

    Brand Guidelines 2020 10


    BRAND IMAGERY

    Brand Guidelines 2020 11


    Imagery

    Brand Guidelines 2020 12


    WHAT’RE WE ALL ABOUT?

    Brand Guidelines 2020 13


    MISSION

    The mission of is the make affordable and delicious yet unique fast food for customers. Moreover, to
    provide a daily service of delicious fusion meals to teenagers and
    young adults for casual dining.

    VISION

    To become the leading fastfood chain in Lebnon, and to become the main attractant to all lebanese
    teenagers and young adults. thus becoming the best option for casual
    diners to have the best value meals in the country. Also, the restaurant aspires to expand beyond the
    local setting and become regional.

    TARGET AUDIECE

    The target audience specifically will be middle and high class people. People who have little to no time to
    make food. Such as, university students, workers and anyone looking for delicious affordable yet high
    end meals.

    BRAND VOICE

    The brand voice is the typical crazy university student. One who is so busy and tired yet positive. The
    voice is funny and very casual. This shows the funny casual side of the restaurant to make it comfortable
    for the target audience.

    VISION

    To become the leading fastfood chain in Lebnon, and to become the main attractant to all lebanese
    teenagers and young adults. thus becoming the best option for casual diners to have the best value
    meals in the country. Also, the restaurant aspires to expand beyond the local setting and become
    regional.

    Brand Guidelines 2020 14

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