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The document is a case study analysis about Doug's Fried Chicken and Berger's Burgers. It discusses Judy Hart being fired from Doug's and hired by Berger's. It analyzes that Doug's chairman did not like Judy's aggressive expansion strategies, while Berger's saw potential in her vision to grow the business. It concludes that both Doug's and Berger's made the right decisions based on their different goals - Doug's wanted controlled growth while Berger's wanted to expand aggressively.

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Aaliyah Taghoy
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2K views2 pages

Case Study Format

The document is a case study analysis about Doug's Fried Chicken and Berger's Burgers. It discusses Judy Hart being fired from Doug's and hired by Berger's. It analyzes that Doug's chairman did not like Judy's aggressive expansion strategies, while Berger's saw potential in her vision to grow the business. It concludes that both Doug's and Berger's made the right decisions based on their different goals - Doug's wanted controlled growth while Berger's wanted to expand aggressively.

Uploaded by

Aaliyah Taghoy
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
Download as docx, pdf, or txt
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Misamis University

Ozamiz City

Bachelor of Science in Hospitality Management


________________________________________________________________________

Total Quality Management in


Tourism and Hospitality

CASE STUDY ANALYSIS


(3:10-4:10 MWF)

Gil Lyka D. Taghoy

March 8, 2019
Case 5. Topic: Doug’s Fried Chicken
Misamis University
Ozamiz City

Bachelor of Science in Hospitality Management


________________________________________________________________________

a. Question 1. How do you explain Judy Hart’s


unceremonious dumping from Doug’s and her warm welcome
at Berger’s?

Analysis: In the given case study, Judy Hart is has a


good and positive leader attitude but Chairman Doug
Jones doesn’t like the way of how Judy Hart apply her
strategies and they said to her that she has ‘full-
steam-ahead’ attitude. Fortunately, the Berger’s
Burgers made the right decision to recruit Judy Hart
because their business has been financially stable in
last few years. In her belief to make the company
successful, they must be ahead than the others, so the
way that she is thinking is expanding the product,
introducing it to the future customers to have a great
success in the future. I know Judy Hart is a very
hardworking person but I consult her to minimize to
changing things too quickly.

b. Question 2. Did Doug’s make the right decision? Did


Berger?

Analysis: Chairman Doug Jones has made a right decision


that he kicked out Judy Hart because he already had a
successful business with the help of Judy Hart’s work
and he replaced her by John Davis who was a
conservative, accommodating executive who watched
budgets closely and believed in rigorously controlled
expansion. Berger also made a right decision to hire
Judy Hart in their company in order to make a huge hit
to the customer in their products and expands the
franchisee all over the world. Berger also is careful
to his financial purposes. Judy Hart is making a great
help to her company that she worked on. Without her the
companies will just focusing on the one place to
promote the product unlike her. Leaders celebrate
employee actions that help fulfill the customer service
mission.

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