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Design Thinking by Tim Brown

Design thinking offers a method for approaching innovation that combines inspiration, ideation, and implementation in an integrative process that may cycle through these stages multiple times. The book discusses an example where design thinking was used to reengineer nursing shift changes at hospitals by developing a prototype in a week that standardized information passing at the patient's bedside rather than the nurses' station and allowed inputting notes throughout a shift. The key message is that innovation requires starting with a design philosophy that emphasizes fluidity, collaboration, and real-world impact.

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Anj Suyat
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3K views2 pages

Design Thinking by Tim Brown

Design thinking offers a method for approaching innovation that combines inspiration, ideation, and implementation in an integrative process that may cycle through these stages multiple times. The book discusses an example where design thinking was used to reengineer nursing shift changes at hospitals by developing a prototype in a week that standardized information passing at the patient's bedside rather than the nurses' station and allowed inputting notes throughout a shift. The key message is that innovation requires starting with a design philosophy that emphasizes fluidity, collaboration, and real-world impact.

Uploaded by

Anj Suyat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Design Thinking by Tim Brown

Reflection

Thinking like a designer can transform the way you develop products, services, processes
—and even strategy. – Tim Brown

As I read the book of Tim Brown “Change by Design”, I realized that innovation really
helps our modern world to function. But before we have our own technology, being a designer
needs to put a lot of effort in order for them to create a new design for an existing product. Many
people understand innovation to be simply the process of inventing a new technology. When you
have your new invention, then you have an “innovation. “

This view is far too simplistic. In contrast, design thinking offers you a method to


approach the process of innovation, and thus achieve a more sophisticated understanding of
innovation itself. Design thinking encourages us to take an integrative approach to innovation.
This approach combines three overlapping “spaces,” through which a project may cycle several
times. First comes inspiration. In this space, we consider a problem or opportunity, thinking
about what we can do to solve the problem or bring the opportunity to fruition. Second
is ideation. Here we develop our ideas and theories, and then put them to the test. Last
is implementation. In this space, we introduce our idea to the market.

One example I’ve learned in this book is about a project to reengineer nursing-staff shift
changes at four Kaiser hospitals. Their methods of information exchange were different in every
hospital, ranging from recorded dictation to face-to-face conversations. And they compiled the
information they needed to serve patients in a variety of ways scrawling quick notes on the back
of any available scrap of paper, for example, or even on their scrubs. The design that emerged for
shift changes had nurses passing on information in front of the patient rather than at the nurses’
station. In only a week the team built a working prototype that included new procedures and
some simple software with which nurses could call up previous shift-change notes and add new
ones. They could input patient information throughout a shift rather than scrambling at the end to
pass it on.

Therefore, Design Thinking contributes a huge impact in our modern society. It makes
our work easier and faster through innovation. So the key message that can be found in this book
is producing the kinds of innovations that change the world requires starting with the right design
philosophy – one that emphasizes fluidity, brings people together and keeps its focus on the real-
word applications and implications of an idea.

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