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    Markstrat Report

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    Abhi Ram
    Company A's strategies include short-term objectives of maximizing market share and providing advertising/sales support for less competent products. Long-term objectives are R&D for new products and modifying existing brands. Financial objectives are short-term revenue/margin increases and long-term R&D investment. Strengths include consistent yearly growth and an effective advertising strategy. Weaknesses are poor past marketing and inability to forecast the market. Opportunities exist in growing markets with less competition. Threats include decreasing customer intention for some products. The company plans to achieve objectives by developing new products, modifying existing ones, following competitors, and using analytical tools to optimize pricing. The contingency plan is increased promotion, sales force, and distribution

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    Markstrat Report

    Uploaded by

    Abhi Ram
    288 views2 pages
    Company A's strategies include short-term objectives of maximizing market share and providing advertising/sales support for less competent products. Long-term objectives are R&D for new products and modifying existing brands. Financial objectives are short-term revenue/margin increases and long-term R&D investment. Strengths include consistent yearly growth and an effective advertising strategy. Weaknesses are poor past marketing and inability to forecast the market. Opportunities exist in growing markets with less competition. Threats include decreasing customer intention for some products. The company plans to achieve objectives by developing new products, modifying existing ones, following competitors, and using analytical tools to optimize pricing. The contingency plan is increased promotion, sales force, and distribution

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    Company A's strategies include short-term objectives of maximizing market share and providing advertising/sales support for less competent products. Long-term objectives are R&D for new products and modifying existing brands. Financial objectives are short-term revenue/margin increases and long-term R&D investment. Strengths include consistent yearly growth and an effective advertising strategy. Weaknesses are poor past marketing and inability to forecast the market. Opportunities exist in growing markets with less competition. Threats include decreasing customer intention for some products. The company plans to achieve objectives by developing new products, modifying existing ones, following competitors, and using analytical tools to optimize pricing. The contingency plan is increased promotion, sales force, and distribution

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    288 views2 pages

    Markstrat Report

    Uploaded by

    Abhi Ram
    Company A's strategies include short-term objectives of maximizing market share and providing advertising/sales support for less competent products. Long-term objectives are R&D for new products and modifying existing brands. Financial objectives are short-term revenue/margin increases and long-term R&D investment. Strengths include consistent yearly growth and an effective advertising strategy. Weaknesses are poor past marketing and inability to forecast the market. Opportunities exist in growing markets with less competition. Threats include decreasing customer intention for some products. The company plans to achieve objectives by developing new products, modifying existing ones, following competitors, and using analytical tools to optimize pricing. The contingency plan is increased promotion, sales force, and distribution

    Copyright:

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    COMPANY A

    Report on company Strategies

    Company A

    Presented By

    Abhish R
    Ankur Saraswat
    Gautam Saini
    Kanishka Singh
    Nikhil Kumar
    Pooja Wadhwa
    Rahul Malik
    Rohit Kumar
    Sangeetha Rathee
    Surya Deswal
    Markstrat- Strategy Planning Report
    Group- A

    1. Marketing Objective:  Short term & Long term


    Short Term: Position the brands in their respective area and capture maximum market share. If
    product is not so competent in their segment, provide maximum advertising support and sales force
    support.
    Long Term: Do R&D for new product and modify existing brands to position where customer’s
    perception meets with brands characteristics.
    2. Financial Objective: Short term & Long term
    Short Term: Increase revenue by keep optimum margin with transfer cost and retail price along with
    maximum unit sold.
    Long Term: Take loan from bank and invest it for R&D projects.
    3. SWOT of your Organization
    Strength
    a) Our company is consistently doing well year by year and making a good base line from past two
    year after a heavy fall.
    b) Advertising strategy helped us to capture more market share.
    c) Our new Vodite product (VAOX) had performed very well in the 7th period and captured about
    25.9% share of Innovs and 37.3 % of Adopters.
    Weakness
    a) We had been very bad in the marketing in 6th year.
    b)  Lack of knowledge of market.
    c) Unable to forecast the market due to which we lost potential market.
    Opportunity
    a) As Vodite market is growing and competition is less, more revenue can capture from there.
    b) The purchase intention of Pros customer is rising for the product SAKA.
    Threat
    a) “Others” Customer intention for the product SAMA is decreasing year by year and product SIRO &
    SOO9 gaining this market

    4. How do you plan to achieve your above stated objectives?

    We developed some new products looking into future perception of customers. We modified our
    existing product to best fit in market. And followed our competitors to find out best strategy they
    followed for their best selling product. We used analytical tools to find out best pricing strategy and
    applied it in market.

    5. Contingency plan
    Concentrate maximum on promotion of the brand, since it is a little weaker with respect to
    perception of customers. Apply sales force wisely and increase the coverage of distribution channels.

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