Dissertation Report

On

“A STUDY ON THE PERCEPTION OF CONSUMERS TOWARDS CYBER SECURITY RISKS

ASSOCIATED WITH PAYMENTS BANKS WITH SPECIAL REFERENCE TO AIRTEL
PAYMENT BANK, RANCHI”

Submitted to
Amity University Jharkhand

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By

DURGA GHOSH

A35101918003

Under the guidance of

Dr. NISHTHA MALIK (Internal Guide)

Mr. M D DANISH (External Guide)

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY JHARKHAND

RANCHI

MAY 2019
CERTIFICATE

On the basis of Dissertation submitted by Miss DURGA GHOSH , student of Master of

Business Administration , I hereby certify that the Dissertation “ A STUDY ON THE
PERCEPTION OF CONSUMERS TOWARDS CYBER SECURITY RISKS ASSOCIATED
WITH PAYMENTS BANKS WITH SPECIAL REFERENCE TO AIRTEL PAYMENT BANK,
RANCHI” which is submitted to Department of Management, Amity Business School, Amity
University Jharkhand in partial fulfillment of requirement for the award of the degree of
Master of Business Administration is an original contribution with existing knowledge and
faithful record of work carried out by him/her under my guidance and supervision.

To the best of my knowledge this work has not been submitted in part or full for any Degree
or Diploma to this University or elsewhere.

Amity University, Ranchi

Date:

Signature of Guide (Internal) Signature of Guide (External)

Name: Dr. Nishtha Malik Name: Mr. M D Danish
Assistant Professor
Designation : Store Manager
Designation: Store Manager
Bharti Airtel Ltd.
Amity Business School Ranchi
Amity University Jharkhand, Ranchi

DECLARATION
I, Miss. DURGA GHOSH, student of Master of Business Administration hereby declare that
the Dissertation titled “A STUDY ON THE PERCEPTION OF CONSUMERS TOWARDS
CYBER SECURITY RISKS ASSOCIATED WITH PAYMENTS BANKS WITH SPECIAL
REFERENCE TO AIRTEL PAYMENT BANK, RANCHI” which is submitted by me to
Department of Management, Amity Business School, Amity University Jharkhand, in partial
fulfillment of requirement for the award of degree of Master of Business Administration, has
not been previously formed the basis for the award of any degree, diploma or other similar
title or recognition.

Amity University Jharkhand, Ranchi

Date:

Sign. Of the Student

Name of Student: DURGA GHOSH

Enrollment Number: A35101918003

ACKNOWLEDGEMENT
Completion of a project is never a one man task.This work would not have been possible
without the support of the proffessor of Amity University Jharkhand and the store manager of
Bharti Airtel Limited. I am especially indebted to Dr. Nishtha Malik (internal guide) and Mr.
M D Danish (external guide), who have worked actively to provide me with the protected
academic time to pursue the goal.

I am grateful to all of those with whom I have had the pleasure to work during the internship
period. Each of the members of my Dissertation Committee has provided me with extensive
personal and professional guidance and taught me a great deal about both corporate and
personal life in general.

Nobody has been more important to me in the pursuit of this project than the respondents for
their supportive answers. I would also like to thank my parents, whose love and guidance are
with me in whatever I pursue. They are the ultimate role models of my life.

Durga Ghosh

PREFACE
Today a country’s economic development depends upon its banking and financial system. It
has become the backbone of the modern business. Country’s economic development or
progress highly depends upon the smooth and risk free functioning of the country’s banking
system. Thus, banking sector has been modernized by adopting new technology and
computerization to reach to each person of the country for providing banking facilities.
As the economy is transforming itself toward digitalization and making it cashless, payments
banks becomes the major element for this transformation. The Payment banks comes in
existence on 19th August 2015 but people were not aware about these banks. So, Reserve
Bank of India (RBI) has provided license to famous and efficient working companies which
already have a huge platform of customers. Under the payment banks plan Airtel payment
bank came into operation on 13 January 2017. Airtel is one of the largest telecom service
providers in India, which have customers of more than 580 million.
As the economy is upgrading itself towards cashless payments, the risk of cyber threats also
increases day by day. It harms the customers in both the ways viz. financial as well as mental
or emotional. Therefore, sometimes consumer changes their perception towards the usage of
payment banks. Thus, a research is done to study the perception of consumers towards cyber
security risks associated with Airtel Payment Banks. Under this I study the importance of
bringing the Payment Banks into the financial System. And then I finally, asses the
perception of consumers towards the cyber security risks associated with Airtel Payment
Bank.

Key Words: Airtel Payment Bank, Cyber Security Risks, Consumer’s Perception

TABLE OF CONTENTS
S.No Topic Page No.

1 Introduction 1-14

1.1 Overview of Industry 1

1.2 Company profile
1.2.1 About the Company 2-5
1.2.2 About the Airtel Payment Bank 5-8
1.3 Importance of the study 9
1.4 Literature Review 9-13
1.5 Statement of the problem 13
1.6 Objective of the study 13
1.7 Limitations of the study 14

2 Research Methodology 15

2.1 Research Design 15

2.2 Sample Design 15
2.2.1 Sample size 15
2.2.2 Sampling Method 15
2.3 Data collection method 15

3 Data Analysis 16-35

3.1 Methods & techniques of data analysis 16

3.2 Detail analysis & interpretation 17-35

4 Findings, Conclusion and Recommendation 36-38

4.1 Findings 36
4.2 Conclusion 37
4.3 Recommendation 38

5 Appendix and Bibliography 39-42

5.1 Sample questionnaire 39-40

5.2 Bibliography 41
5.3 WPR 42

LIST OF TABLES
S.No List of Table Page. No

1 Table 1 17
2 Table 2 18
3 Table 3 19
4 Table 4 20
5 Table 5 21
6 Table 6 22
7 Table 7 23
8 Table 8 24
9 Table 9 25
10 Table 10 26
11 Table 11 27
12 Table 12 28
13 Table 13 29
14 Table 14 30
15 Table15 31
16 Table16 32
17 Table17 33
18 Table18 34
19 Table 19 35

LIST OF FIGURES
Sr.No Title of the Figure Page. No
1 Fig 1 17
2 Fig 2 18
3 Fig 3 19
4 Fig 4 20
5 Fig 5 21
6 Fig 6 22
7 Fig 7 23
8 Fig 8 24
9 Fig 9 25
10 Fig 10 26
11 Fig 11 27
12 Fig 12 28
13 Fig 13 29
14 Fig 14 30
15 Fig 15 31
16 Fig 16 32
17 Fig 17 33
18 Fig 18 34
19 Fig 19 35