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Sanitary Pads Survey

This survey collects information from women about their sanitary pad usage habits. It asks about brand and product preferences as well as purchasing behaviors and factors considered when buying pads. Questions also address potential impacts of cost and willingness to consider reusable options. All responses will be kept confidential and anonymous.

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Jenille Matias
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1K views2 pages

Sanitary Pads Survey

This survey collects information from women about their sanitary pad usage habits. It asks about brand and product preferences as well as purchasing behaviors and factors considered when buying pads. Questions also address potential impacts of cost and willingness to consider reusable options. All responses will be kept confidential and anonymous.

Uploaded by

Jenille Matias
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • A Survey on Sanitary Pads

A  SURVEY  ON  SANITARY  PADS  

 
 
Hi!   We   are   MBA   students   tasked   to   perform   a   survey   for   our   Marketing   Management  
class.  This  will  only  take  less  than  five  minutes  to  complete.  All  the  information  that  will  
be  collected  will  be  kept  strictly  confidential  and  you  will  not  be  identified  in  any  report  
where  this  survey  will  be  used  as  reference.  Any  data  collected  will  only  be  shared  in  an  
anonymized  form.  
 
Thank  you  in  advance  for  your  time!  
 
Age:  _____  
 
1.  Which  brand  of  sanitary  pad  do  you  currently  use?  
  __  Kotex       __  Charmee  
  __  Whisper       __  Sisters  
  __  Modess       __  Other  (please  specify)  _____  
 
2.  Where  do  you  buy  sanitary  pads  from?  
  __  Supermarket  
  __  Pharmacy  
  __  Online  
  __  Other  (please  specify)  _____  
 
3.  What  are  the  factors  you  take  into  consideration  when  buying  a  sanitary  pad?  
Please  rank  from  1-­5,  1  being  the  priority.  
  __  Product  quality     __  Comfort  
  __  Price       __  Availability  
  __  Brand       __  Other  (please  specify  and  rank)  _____  
  __  Packaging      
 
4.  How  were  you  exposed  to  the  brand  of  sanitary  pads  you  currently  use?  
  __  Recommendation  from  family,  friends,  etc.  
  __  TV,  radio  and  print  ads  
  __  Sales  promotions  
  __  Other  (please  specify)  
 
5.  Have  you  ever  switched  brands?   __  Yes   __  No  
If  you  selected  yes,  what  are  the  reasons  that  caused  you  to  switch  brands?  
  __  Dissatisfaction  with  chosen  brand  
  __  Ads  of  other  brands  
  __  Sales  promotions  of  other  brands  
  __  Positive  word  of  mouth  of  other  brands  
  __  Others  (please  specify)  _____  
 
 
6.  How  does  the  cost  of  sanitary  products  affect  your  financial  situation?  
  __  Significantly  
  __  Moderately  
  __  Not  at  all  
 
7.  What  packaging  of  sanitary  pads  do  you  prefer?  
  __  Pack  of  5       __  Pack  of  15  
  __  Pack  of  8       __  Pack  of  20  
  __  Other  (please  specify)  _____  
 
8.  Would  you  consider  using  a  reusable  sanitary  product?  
  __  Yes  
  __  No  
  __  Maybe  
 
Thank  you  for  completing  this  survey.  Have  a  great  day!  
 

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