A

REPORT
ON

“MARKETING AND SALES STRATEGIES

OF QUICK RIDE ”

By
Darshan D. Purwar
17BSPHH01C0316
An
Interim Report
On
Marketing and Sales Strategies
Of
QUICK RIDE

Submitted By
DARSHAN PURWAR
17BSPHH01C0316
A Interim report is submitted in partial fulfilment of the
requirements of MBA program of
IBS Hyderabad

Submitted To

Faculty Guide: Company Guide

Dr Saravanan D Mr. Knm Rao

Professor, IBS Hyderabad Founder of Quick Ride

AUTHORIZATION

This is to certify that this is a bonafide project report submitted in

partial fulfillment of the requirements of MBA program of ICFAI
Business School, Hyderabad.

This report document titled “Marketing and Sales Strategies of

Quick Ride” Is a submission of work done by Darshan Purwar
(17BSPHH01C0316) .

This report has been formally submitted to Dr. Saravanan Faculty,

IBS Hyderabad. This Project work was executed by the student under
my guidance and no part of this report has been submitted for any
other degree or recognition before.

This report has been verified and authenticated by:

Dr. Saravanan D
Faculty
IBS Hyderabad
ACKNOWLEDGEMENT

I would like to express my profound gratitude to all those who have been
instrumental in the preparation of my project report.

To start with, I would like to thank QUICK RIDE. For providing me the
chance to undertake this internship study and allowing me to explore the
area of marketing which was entirely new to me and which will surely
prove to be very beneficial to me in my future assignments, my studies and
my career ahead.

I wish to place on record, my deep sense of gratitude and sincere

appreciation to my company guide, Mr.KNM Rao, Founder of Quick Ride
who played a pivotal role in the preparation of my project. I would also
like to thank her for her continuous support, advice and encouragement,
without which this report could never have been in its present form.

I am deeply grateful, to my faculty guide Dr. Saravanan D for his in

valuable suggestions, comments, feedback and support throughout the
internship. They have served as a beacon of light. His patience and faith in
my abilities always boosted my confidence.
Last but not the least; I sincerely extend my gratitude to the College
Management who’ve taken lot of care getting in touch with such
prestigious companies and in helping us shape our future based on the
Industrial Exposure during Internship.

DARSHAN D. PURWAR
TABLE OF CONTENTS

Authorization……………………………………………………i

Acknowledgement…………………………………………… ii

Abstract of work done……………………………………….....iii

1. Introduction……………………………………………………... 7-15
2. About internship…………………………………………………17-21
3. Observation ……………………………………………………..22
4. Analysis
5. My contribution
6. Work assigned
7. Report
8. Competetors
9. Feedback
10. bibiology
ABSTRACT
The marketing strategy followed in Quick ride is systematic and well planned.
From the date of commencement of the internship i.e., 19th Feb’18; I was sent to Bangalore
for attending the training classes for a period of two weeks wherein we had few sessions in
which they taught was what exactly is carpooling, its emergence in recent time, benefits and
how Quick ride is emerging with well-equipped technology in this area.
Then we were given locations for conducting Marketing Campaigns in companies like Wipro,
VMware etc. During our campaign we explained the customers and got data of interested
people.
Later we started contacting them through telephonic calls and gave them clear insights. We
explained them about the app and usage.
Then we finally got registered and obtained Id as a current employee which helped us gain
the Personal Promo codes that tracks the no. of customers using the app under our guidance.
We were asked to increase our sales by interacting with customers and it was in
turn tracked with the total no. of app downloads that happened in a day. Using this Quick
Ride app, we invite people to join our ride or accept invitations from other members whom
we wish to travel with.
Post ride, the system allows us to transact through points with fixed per kilometre
charges, managing payments between Quick Ride wallet, thus removing the need for cash
exchanges and we will gain points whenever customers downloads or uses first time this app
through our promo code.

Schedule:
As mentioned we had 3 marketing campaigns- two at Wipro Bangalore at two different
locations, VMware in Bangalore and Virtusa , Wipro and Cognizant in Hyderabad.
In coming days we are planning to have many more campaigns in top companies in
Hyderabad like HCL etc. so that we can interact with the customers and explain about Quick
ride and its uses.
INTRODUCTION
1. Industry:
Carpooling and Bike pooling (also car-sharing, bike –sharing ride-sharing and lift-sharing) is
the sharing of car journeys so that more than one person travels in a car or bike , and prevents
the need for others to have to drive to a location themselves.

By having more people using one vehicle, carpooling and bike pooling reduces each person's
travel costs such as: fuel costs, tolls, and the stress of driving. Carpooling is also a more
environmentally friendly and sustainable way to travel as sharing journeys reduces air
pollution, carbon emissions, traffic congestion on the roads, and the need for parking spaces.
Authorities often encourage carpooling, especially during periods of high pollution or high
fuel prices. Car sharing is a good way to use up the full seating capacity of a car, which
would otherwise remain unused if it were just the driver using the car.
India has the second largest road network in the world, spanning a total of 4.87 million
kilometers (kms). Roads in India transport over 60 per cent of all goods and 85 per cent of
total passenger traffic.
Road transportation has gradually increased over the years with the improvement in
connectivity between cities, towns and villages in the country.

Quick ride is a transportation industry which is reducing traffic and helping others in taking
rides with less prices and saving fuel costs to ride givers and which is also reducing fuel
consumption, which is started as go green campaign.

Quick ride (share-save-smile) is a carpooling and bike pooling which strive to provide a
platform to make commuting easy and affordable. It aim to disrupt the transport industry by
leveraging latest technology, trends and innovative solutions.

Considering the population, vehicle explosion combined with space crunch and natural
resources depletion, the future is heading towards ‘sharing’. Quick Ride is built to make the
sharing these precious resources easy.

While the world is witnessing the power of cloud computing here Quick ride unleashing the
power of "Cloud of Wheels".

Let us join hands in building the largest social transportation network and protect the only
known carrier of life - Planet Earth.
2. Company

KNM Rao has had a firsthand experience of Bengaluru’s traffic. After he quit his role as
Director of Middleware Platform Development at Huawei Technologies, he wanted to
address the city’s traffic issues. And the answer was carpooling. He, however, was aware of
the fact that despite many apps in India and across the globe facilitate ride-sharing, they could
not make much impact in India and eventually died.

Undeterred by failures faced by others, Rao decided to develop an app for real-time ride
sharing with end-to-end automation, starting from registration, finding and coordinating with
a ride partner, transaction and rating. Thus, Quick Ride came to be.

Launched in September 2015 by Rao, Subhro B. Chakra borty and Shobhana BN, Quick Ride
is a bike/carpooling ride platform that connects commuters travelling in the same direction in
real-time and schedules the rides instantly for an immediate ride, or even in advance for
upcoming rides. It provides real-time location and status of ride participants on live map

Quick Ride is the India's Largest Ride Sharing Platform

Quick Ride 275000+ users 23% are women

1.2 Million + Rides Shared 13 Million + KM Shared

3000 Ton+ CO2 Prevented

6 out of Top-10 IT Enterprises are partnered with Quick Ride
Quick Ride is supported by Government Organizations

Quick Ride is formally launched in Hyderabad by Telangana IT Secretary

– Sri Jayesh Ranjan, IAS
Quick Ride is part of Bangalore Traffic Police’s Initiative for Carpooling

Quick Ride WON #STAMP Challenge Grant from WRI to enable last mile

Connectivity for Namma Metro

 Now Quick Ride has over 1.4 million users (till now) and targeting for more users in
this year.
CITIES WHERE OUR SERVICES AVAILABLE

BENGALURU HYDERABAD CHENNAI

PUNE KOCHI

Quick ride (share-save-smile) is a carpooling and bike pooling which strive to provide a
platform to make commuting easy and affordable. It aims to disrupt the transport industry by
leveraging latest technology, trends and innovative solutions.

Considering the population, vehicle explosion combined with space crunch and natural
resources depletion, the future is heading towards ‘sharing’. Quick Ride is built to make the
sharing these precious resources easy.

While the world is witnessing the power of cloud computing here Quick ride unleashing the
power of "Cloud of Wheels".
Striving in building the largest social transportation network and protect the only known
carrier of life - Planet Earth.

Sign Up for Quick Ride :

Download app from google play store or application store

Google Playstore :-https://play.google.com/store/apps/details?id=com.disha.quickride

Application store : http://ow.ly/Zf8EM

Tap on SIGN UP Enter Details

ABOUT INTERNSHIP

Quick ride is an app (product) of Idisha info Labs private Limited and also a Bangalore
based Company. This app is mainly introduced to reduce the traffic and save environment.
As a part of my internship, we’ve have done marketing campaigns in companies explaining
about the app, its significance and its contribution to human welfare and world.

For the marketing campaign, firstly we try for permission by contacting the HR or Admin of
the companies. Then, we follow some officials process and once the permissions are acquired
, we get dates for number of days campaign to be conducted. We carry on the further process
which involves in arranging the standies within the office area as a marketing strategy to
attract customers and explain them the needful information. We mainly target the employees.
As some of the employees prefer public transport and some, their own vehicles. We explain
the employees who have their own vehicles that they can share their empty seats of both
bike as well as car with those who travel to that route so ride seekers will get there pickup
point and drop location on the app screen. It shows how much distance that person wants to
walk to get into car And completion of there journey how much distance they need to walk
again the employees who travel by public transport can take a ride from the ride giver

Ride Giver- who have their own vehicle

Ride taker – who takes the ride

The ride giver shares their empty seats at bus fares i.e., Rs. 3 per kilo meter (default in app
given) and the employees (ride giver) can vary between Rs.0-6 per kilo meter, which helps
them to earn their fuel cost, and the ride taker, when travels in Ola, Uber they pay huge
amount. The payment is through online i.e., inside of the app there will be MY WALLET.
There are four sections in MY WALLET. They are

1. Recharge
2. Redeem
3. Transfer
4. Eco-meter
Recharge: In this section, the ride taker need to recharge the points by different options like
paytm, debit card/credit card/ net banking, And the ride giver earn the points i.e., 1 point is 1
rupee.

Redeem: In this section, employees have four options to redeem the points

1st TMW :- Its master debit card issued by RBL Bank and this card accepted in every petrol
pump. You can also withdraw your money from this card.

Generally quick ride ask there customers to use this TMW card because its comparatively
more efficient than other redemption options .
Transfer: In this section, the employees can transfer the points between their
colleagues.

Eco-meter: In this section, the meter displays the rides shared, distance shared,
CO2 reduced (in kg), amount saved and no. of friends made.

Task Assigned to Solve

My task is promoting the Quick ride application by conducting campaigns in
different IT companies and Tech parks. For promoting, we placed Quick ride
promotable and standees of the application which shows the modes of the
application, customer satisfaction about the app in terms of review i.e., about
the application and total rides shared, money saved, friends made by using
quick ride.

Tent cards were kept on every table in the cafeteria so that employee gets to
know about the application. We gave flyers to the employees who are in the
cafeteria and explained them about the application.
Observations

Consumer behavior and satisfaction:

I have met different mindset people in the companies and they have their
opinions and concerns towards the application. And many of them reacted
positively, as this app saves the Environment and helps them to save fuel cost.
After taking or sharing the rides, employees have satisfied with the application
by which it helps the employees to build a healthy network not only from their
company but also from other companies.

Marketing Management:

I have learnt Marketing management i.e., by promoting the application by

putting standees, tent cards on tables in the cafeteria, by holding plague cards in
parking slots and also by explaining about the application to the employees and
also Marketing concepts like STP, marketing mix, SWOT analysis are known
for Quick ride.

Team work:
When I first began to work with my team, it was a bit challenge. All my
teammates supported me and made me understand about the product and
service, which made easier to achieve my target on daily basis. It took little time
to accomplish my goal- although I accomplish it. In same campaign, there
would be five to six members and it is very challenging to meet the target of
that particular day and managed to achieve it.

We have done campaign in parking areas for the awareness of the application.
Irrespective of time we have worked, so that we could cover more number of
people and this helped me to learn time management. The campaign will be
from Monday to Friday and on weekends i.e., on Saturday. We need to call the
employees, to know the feedback and also any support or help required while
using the application. We got many different suggestions from the employees
which helped to improve the efficiency of the application and made it more user
friendly.

We have collected data of people who are using S ride (our competitor
application) so that we can send them messages and mails so that they will get
aware of the application and start using it. In terms of calling, I have faced
many rejections, negative responses from the employees and also many people
responded very smoothly, by this I have learnt how to face difficulties while
doing sales and marketing. I have done digital marketing by sharing Facebook
posts of quick ride in different carpooling groups and also on Facebook pages. I
have learnt some part of digital marketing while writing the content to the posts
so that people can get attracted to it and install the application.
Methodology Followed

We need to complete following 7 steps :

1) Set up user profile - Profession, Organization, Organization email

2) Set up home and office locations with usual home leaving and office leaving
times

3) Explain the route match options and explain how to check pickup / drop
locations, how to do invite

4) Explain recurring ride details and explain that how they can reschedule or
cancel rides. My rides introduce

5) Explain Quick Ride Wallet - Recharge / Redemption as applicable

6) Explain Customer support and Help videos and how to raise ticket

7) Last and very important, explain our unique referral scheme, where they can
refer once and earn every day whenever rides taken. If they refer 50 members -
it is estimated they get 100Rs every day as commission
ANALYSIS OF MARKET PARAMETERS

RELEVANCE OF PROJECT TO THE COMPANY

 Quick ride is a carpool and bike pool mobile application which is used to
commute with other employees easily and save time and money. It is
developed by IDisha Labs Private Limited in Bangalore on September
2015. It is mainly targeted for employees and it can also be used by
general public. In our internship we have conducted campaigns in IT
companies and tech parks and got many number of users in Hyderabad.

Marketing Mix: 4 P’s

 Product: Quick ride is a mobile application which is used to commute

with other employees very easily. In the application there a 2 modes,
“Find_ride” and “Offer Ride”. People who are using this application need
to post ride by keeping from and to locations. After that they can invite or
request for ride.
 Price: Employees can install the app freely from Google play store or
App store. The person who is offering the ride can decide the fare how
much he want to keep per kilometer. Default it is Rs 3.25/km, offerer can
increase it upto Rs 6/km. There is a wallet in the app and ride taker need
to recharge the wallet through Paytm or net banking. The ride offerer will
get money into wallet after completion of ride.
 Place: Quick ride application was launched first in Bangalore 4 years ago
and on 1- 4-2017, The Company have started promotion (campaign) in
Hyderabad at WIPRO Gachibowli. Conduct campaigns in cafeterias of
the companies so that they can target many employees.
 Promotion: The process to promote the application is by keeping
standees in and around cafeteria and als tent cards on the tables. Live
demonstration of the application to the employees is shown. Being active
on social media, carpooling groups on Facebook, digital promotions,
latest news through blogs helped to reach the needs of the customer.

Segmentation-Targeting-Positioning (STP) of Quick ride application:

Segmentation:

 The process of defining and subdividing a large homogenous market into

clearly identifiable segments having similar needs, wants, or demand
characteristics. Its objective is to design a marketing mix that precisely
matches the expectations of customers in the targeted segment. Quick
Ride has taken IT companies as segmentation, because Quick Ride
application is specially designed for the IT employees who are coming in
the RTC busses and using Ola, Uber rides. Quick Ride has a great
opportunity for growing as it charging the prices very low when
compared with competitors.

Targeting:

 The selection of potential customers to whom a business wishes to sell

products or services. The targeting strategy involves segmenting the
market, choosing which segments of the market are appropriate, and
determining the products that will be offered in each segment. Quick Ride
is targeting the IT employees. Quick Ride acts like platform between the
employees to interact for getting and offering a ride. IT employees can
use Quick Ride developed for getting the rides with less price and
avoiding the driving stress sometimes to IT employees.

Positioning:

 An effort to influence consumer perception of a brand or product relative

to the perception of competing brands or products. Its objective is to
occupy a clear, unique, and advantageous position in the consumer's
mind.

 Quick Ride positioned itself with a line Share-Save-Smile. It is created by

getting the advantage of loopholes in its competitors like S-Ride which is
closest competitor for Quick Ride. It is positioning in the market through
word of mouth and making campaigns in the IT companies. It is
positioned itself as Go Green movement and reducing co2 and traffic. It
is positioned in the Bangalore and expanding in other cities of India also.
It is also positioned with secured verification by taking official mail ids of
employees and by sending OTP to their official mail ids. Quick Ride also
giving one free ride for the person who is taking the ride within 15 days
verification and for the person is offering getting Rs. 25 as promotional
gift.

SWOT ANALYSIS:

STRENGTHS:

1. First mover advantage as a carpool servicer.

2. Rapid expansion and online application

3. No peak costs (there will not any change in the price)

4. Decreases traffic

5. Less money spent on Fuel.

WEAKNESS:

1. Depending on others.

2. Having to be punctual.

3. Could be an unpleasant experience

OPPORTUNITIES:

1. Networking

2. Decrease CO2 emissions due to less vehicles on the road.

3. Less accidents.

4. Increasing internet penetration and smart phone users.

THEARTS:

1. Cabs

2. Those who carpool aren’t in the same area.

3. Rising competition

4. Future is unclear due to lack of regulations and Customer loyalty is less

in this Industry.

5. Bad reputation.
MY CONTRIBUTION

What is a 'Marketing Campaign ?

 Marketing campaigns promote a product through different media,

including television, radio, print and online platforms. Campaigns don't
have to rely solely on advertising and can also include demonstrations,
word of mouth and other interactive techniques. Businesses operating in
highly competitive markets may initiate frequent marketing campaigns
and devote significant resources to generating brand awareness and sales.

 I started my internship in Bangalore we done campaign in following

companies

1) Wipro : Wipro Limited is a leading global information technology,

consulting and business process services company.

Address :- Electronic City Bangalore

My downloads : 80

Duration : 26 Feb to 9 march

2) VMware :- VMware, Inc. is a subsidiary of Dell Technologies that provides cloud
computing and platform virtualization software and services.

Address:- Kalyani Vista, 192A, 3rd Main Rd, Doresanipalya, Anthappa

Layout, Phase 4, JP Nagar, Bengaluru, Karnataka 560076

My downloads : 23

Duration : 12/03/18 (one day)

Shifted to Hyderabad

3) Vertusa :- The company provides IT consulting, business consulting, systems

implementation and application outsourcing services to large enterprises and software
vendors
Address : Virtusa Polaris Consulting Services Private Limited, Financial District,
Nanakram Guda, Hyderabad, Telangana

My downloads : 74

Duration : 13/03/18 to 23/03/18

4) WIPRO :- Wipro Limited is a leading global information technology,

consulting and business process services company.
Address :- Survey No.124 and Part of 132/P SEZ Gopanpally, Journalists Colony
Phase 3, Phase 3, Gachibowli, Hyderabad, Telangana 500019

My downloads : 46

Duration : 26/03/18 to 30/03/18

5) Cognizant :- Cognizant Technology Pvt Ltd

Address :- 1) Raheja IT Park,Building #20, 7th & 8thFloor, Madhapur, Hyderabad,

Telangana 500081
2) Plot 25/26/27, ISB Road, Financial District, Nanakram Guda,
Hyderabad, Telangana 500032
3) Plot.No: 129,130,131 & 132, DLF Cybercity, Andhra Pradesh
Housing Board, Gachibowli, Hyderabad, Telangana 500019

My downloads : 87

Duration : 02/04/18 to 11/04/18

6) CA Technology :- CA Technologies is one of the largest independent software

companies in the world. The company, which was formerly known as Computer
Associates.
Address :- 115, IT Park Area, Next to ICICI Bank Nanakramguda, ISB Road,
Gachibowli, Hyderabad, Telangana 500032

My downloads : 52

Duration : 19/04/18 to 20/04/18

7) IBM :- Orion B7, Divyashree Tech Park, Divyashree SEZ, Raidurgam Sy 66/1,
Hyderabad, Telangana 500032

My downloads :

Duration :
Other than this we have more activity to do quick ride

i) Cold Calling :-

Cold calling is defined as the solicitation of business from a potential customers[1] who
have had no prior contact with the salesperson conducting the call.[2] Cold calling is used
to attempt to convince potential customers to purchase either the salesperson’s product or
service. Cold calling is generally referred to as an over-the-phone process, making it a
source of telemarketing, but can also be done in-person by door-to-door salespeople.
Though cold calling can be used as a legitimate business tool, scammers can use cold
calling as well.

I Got data Of people those who are from different companies and not using Quick ride
from longer time.
ii) NO parking Board Advertisement :-

1) No Parking Boards Advertising is a very cost effective type of advertising.

2) No Parking Boards acts as a welcome agent for any society and greets every resident
and non-resident of the locality.
3) No Parking Sign Board is an advertisement done on the society gate.
4) No Parking Posters is noticed not only by the residents of the building, but also by-
standers and people just passing by.
5) No Parking Boards generates curiosity in the minds of on-lookers, and your brand
stays in their mind at conscious as well as sub conscious level.
6) No Parking Boards are the most affordable outdoor medium to advertise on.

No Parking boards Installed in Gates

Instruction We follow while putting on Gates are :-

a) Each major area 500 boards max. Ex: BTM, Indira Nagar, etc.,

b) In each area divide to all streets equally and cover all streets. Ex: If there are 20 Mains
then divide 25 to each and cover all 20. If in one lane 100 houses, put alternatively one in 4
houses so whole lane is covered.

c) If a gate already has any other board don’t put our board

d) Max. 1 board for each house . Prefer apartments. If apartment has two gate put entry

e) Chose good houses where cars/IT people stay. Don’t target slum houses

f) Cover all the street, not just some part. If require alternate houses

g) The board to be tied with two binding wires one top one bottom tightly.

h) Board position should be straight without any bending when placed

iii) Poster pasting in walls :-

A poster is a “public” piece of paper conveying information through text

(words) and/or graphic images (symbols or pictures). It's usually designed to be
displayed vertically on a wall or window and is large enough to be seen and
read from a relatively short distance. Its main target audience is the person
walking by. Poster paste on walls near bus stand where more number of
people should notice this.
IV) Road Show Activities :-

A marketing roadshow spreads brand awareness throughout various locations via experiential
events and demonstrations. A company brings their brand's experience to a wider audience
than they would by just hosting an event in one location.

Why are they Effective?

Another great benefit of marketing roadshows is that they are very hard to ignore. As all
areas of media become increasingly saturated with advertising, this point becomes ever more
relevant.
Report of Hyderabad team on 21st of April

A) User Acquisition last 1 week

DSN2018 94
GOTM2017 74
YSWT2018 58
PARM2018 45
ROHT2018 43
GOPI2018 26

B) Profile setting and verified users

Total Verified Code %ge
94 35 DSN 37
74 14 GOTM 19
43 6 ROHT 14
58 9 YSWT 15
45 5 PARM 11
26 4 GOPI 15

Rides succeeded

Rider Rides Total Rides

Code Success Passenger Rides Success Success
GOTM 3 11 14
GOPI 1 5 6
DSN 4 0 4
ROHT 0 0 0
YSWT 0 1 1
PARM 0 0 0
Report of Hyderabad Team on 28-April
a) User Acquisition last 1 week

Average
DSN2018 54 4 13.5
ROHT2018 29 4 7.25
GOPI2018 27 4 6.75
YSWT2018 16 3 5
PARM2018 16 4 4

a) Profile setting and verified users

29 DSN2018
15 GOPI2018
10 ROHT2018
3 PARM2018
0YSWT2018

b) Rides created
Rider rides Passenger Total
DSN2018 63 295 358
ROHT2018 27 97 124
GOPI2018 40 54 94
PARM2018 13
71 84
YSWT2018 15
18 33

c) Rides succeeded

DSN2018 2 6 8
GOPI2018 2 2 4
ROHT2018 0 2 2
YSWT2018 0 1 1

PARM2018 0 0 0
d) Users you enrolled, how many rs they referred
Number of users referred by joined
Code users
DSN2018 3
PARM2018 2

ROHT2018 0

GOPI2018 0

YSWT2018 0
COMPETITORS TILL NOW

S RIDE: S ride is one of the major competitors for Quick ride S ride is a way to
efficiently provide basic mobility for all segments of the population, resulting in a
positive impact on economic growth and a positive impact on economic welfare. It is also
a carpool and bike pool application and targeted on employees But in this application, the
app decides the price of the ride per seat and according to the distance (in kms).

OLA: Ola, India's most popular mobile app for transportation, integrates city
transportation for customers and driver partners onto a mobile technology platform. As
one of India's fastest growing companies we ensure convenient, transparent and quick
service fulfillment using technology to make transportation hassle free for everyone. Ola's
offerings on its platform ranges from affordable AC cabs on the Ola Micro range, to the
superior luxury offering from Ola Lux, as well as localized offerings like the ubiquitous
Auto-rickshaws, to Shuttle buses for daily commute.
UBER: Uber is a cab company which also have carpool in Hyderabad. But the price vary
depends upon timings of the ride. At the time of going to office and returning to home the
fare will be very high compared to other timings. Uber is now market leader in Hyderabad.
BIBILOGRAPHY

https://quickride.in/about-us.php

https://www.ibef.org/industry/roads-india.aspx

https://quickride.in/index.php

http://sride.co/

https://www.olacabs.com/

https://www.uber.com/en-IN/cities/hyderabad/

Marketing Management by Dr. Phillip Kotler