Gurewich
Gurewich
Gurewich
By Olli-Pekka Tuomisalo
Not much has been written about this saxophone virtuoso from the golden age of this
instrument and early radio stars. Even this small amount of material includes wrong
information;
1) Gurewich did not write his Concerto in 1925 but a few years earlier. It was first
published that year but he performed it already in 1923.
2) He gave the first recital of serious saxophone music at Carnegie Hall on December
9, 1923. His 1926 recital at the Aeolian Hall was his 3rd important recital in New
York City – with mostly the same program.
3) ”…one of the first saxophonists to perform with eastern symphony orchestras…”
”…made his career with a number of symphony orchestras…” Which orchestras? When? What
did he play if these lines are based on reality.
Jascha Gurewich was born in Russia and he emigrated to the USA probably during
1910´s. It is mentioned in the National Archives that Jacob (!) Gurewich was born on
October 15, 1896 in Russia. Very little is known about his early years. It was
mentioned in a couple of New York Times articles (December 9 & 10, 1923) that he
served with the American Army in the trenches in France. The Musical Trade
Review wrote before his 1923 Carnegie Hall concert the following:
Born of wealthy parents in a small Russian city, he had every
advantage in early training. From earliest youth he evinced a decided
preference for the wind instruments, despite the continual urgings of parents
and teachers that he devote himself to the violin. For years he studied
trumpet; then he trifled with the trombone. His parents were all but horrified
at the thought of their prodigy developing into nothing more than a first
trumpeter or first trombonist with a symphony orchestra. Young Jascha was
obdurate, however, through early youth, when he migrated to America,
settling in New York. In this country he encountered that instrument which
was born in France but brought to perfection in America – the saxophone.
Before joining John Philip Sousa´s Band Gurewich worked with Julius Lenzberg´s
orchestra at the Colonial Theatre in New York and after that played in Canada with
Thaviu´s band. After one season he heard that Sousa was looking for a saxophone
player. Gurewich played for Sousa at an audition and he was immediately hired for
the 1920 season beginning August 1. His solo debut was on August 15 1920 at
Willow Grove when he performed his own composition Juliana. Two days later he
played an arrangement of Fritz Kreisler´s Schön Rosmarin. Three more solo
performances followed during that short season; he played Rudy Wiedoeft´s Valse
Erica on August 22 and H. Benne Henton´s Laverne on both August 22 and
September 8, 1920. Sousa´s 1921 season began on July 14 and Gurewich returned to
the orchestra with five new solo works composed by himself; Souvenir de
Chamounix, Valse Caprice Helen, Laughing gas, Passing thought and Emily. His
other solo numbers were Maritana by Wallace-Garing, Gypsy life by La Thiere and
Souvenir Poetique by Zdenko Fibich. During that summer he played 13 times as
soloist with the Sousa Band – four times at Montreal´s Dominion Park from July 16
through 25 and nine times at Willow Grove between August 7 and early September.
His last solo performance was September 3, 1921 at the Willow Grove. Sousa was
injured after he was thrown from a horse on September 6 and the rest of the
September shows were cancelled.
Some sources have listed Gurewich as Sousa´s soloist during the tour between
November 1921 and March 1922 but researchers believe that he did not return after
leaving on September. However, John (!) Gurewich is mentioned as saxophone soloist
in December 24 & 26, 1921 numbers of Los Angeles Herald: Twelve soloists will be
heard with Sousa´s band when it comes to Philharmonic auditorium, Jan. 2, 3 and 4
on the thirteenth transcontinental tour of the march king and his musicians.
After leaving the Sousa Band Gurewich settled in New York. During summer
1922 he performed every afternoon and evening at the Steeplechase Ballroom in
Coney Island, accompanied by a ”house band” that had already played there for five
years. His solo numbers included La Jolei Anna [Juliana] and Souvenir de
Chamounix, both of which had been in his repertoire already with Sousa. ”The Story
of the Saxophone” published by Buescher Band Instrument Co in December 1923
includes a couple of interesting lines about Gurewich:
Mr. Gurewich has appeared as soloist with several leading Symphony
Orchestras of New York… ---For three seasons Jascha Gurewich with his Eb Alto
Buescher Saxophone was featured at the top of the roster of Sousa Soloists.
These of course raise a few questions: What did he play, with which
orchestras and when? And again: did he continue with Sousa after September 1921?
Many publications in 1920´s mentioned him as Sousa soloist for three seasons, not
two.
Gurewich used his reputation as a highly praised soloist with Sousa´s Band
when he began working on his solo career. In early 1923 he was already a hot name in
the New York music scene. He became the musical director for the famous dancing
Mosconi Family when they began performing at the Keith´s Bushwick playhouse in
Brooklyn. The following review is from New York Clipper, December 20 1922: The
next to closing spot could not have held a better dance offering than Mosconi
Brothers, with brother Willie and sister Verna, who exceeded expectations with a
varied routine of original and difficult steps that have no competition in vaudeville.
The show was stopped cold until Pa Mosconi came out for a bow. Jascha Gurewich
was the musical director.
Gurewich signed a contract already in 1920 with the Buescher Band Instrument
Company that appeared to be very important for his career. He was still a soloist with
the Sousa Band when The Music Trade Review published this article (December 25,
1920):
The Music Trade Review July 7, 1923 featured a huge article on this unique co-
operation.
Nation-wide campaign put on by the Buescher Band Instrument Co.,
Elkhart, Ind., in co-operation with its local distributors, featuring Jascha
Gurewich, the well-known saxophonist a striking example of using the artist to
sell the instrument.
An excellent example of what the proper sort of publicity will do for
music dealers is the nation-wide campaign being put on by the Buescher Band
instrument Co., Elkhart, Ind., in combination with its dealers in many cities.
The campaign embodies a series of local tie-ups with the appearances in each
city of Jascha Gurewich, who is playing the Buescher saxophone on a coast-
to-coast vaudeville tour.
This plan offers unlimited possibilities to music dealers everywhere for
similar tie-ups with touring artists who feature certain musical instruments
and a link-up by means of advertisements, letters to prospects, concerts and
other forms of advertising. The Buescher plan of booking Gurewich around
the Buescher dealer circuit has brought in a great deal of extra business to
these dealers and the modus operandi of the plan is well worth the
consideration of dealers in general.
Gurewich has appeared in as many as twenty Buescher dealers´ stores
since the first of January. In each store he has given at least one recital and
the dealers have done their part in giving splendid publicity to the recital.
Some dealers report selling as many as twenty Buescher saxophones on the
day of the Gurewich recital.
In the first place, Jascha Gurewich is a saxophone artist of the first
rank. When he appears at a vaudeville house he never fails to give a striking
demonstration of the artistic capabilities of the saxophone. This undoubtedly
stimulates a lively interest in the saxophone and they are anxious to hear him
again, so when the recital at the dealer´s store is advertised they flock to the
store.
At this recital he generally gives another demonstration of the
saxophone as a real musical instrument and follows this up showing how easy
it is for even a beginner to play a saxophone acceptably.
The chief value in the recital, however, is to get the prospective
customers into the store. The wise dealer realizes that this is his chief
problem, getting the prospects to come in where the salesmen can talk to them.
Once inside, the salesman has better than a fifty-fifty chance of persuading the
members of the audience to try the saxophone, for Mr. Gurewich generally
puts over the initial selling arguments through the horn.
The dealer generally sees to it that there is a liberal supply of Buescher
literature scattered promiscuously and conveniently throughout the store.
This includes the many lithographed advertising signs and cut-out displays
furnished by the Buescher Band Instrument Co. to its dealers. A copy of the
famous Buescher Saxophone Booklet is placed on every chair in the recital
hall and the audience is able to read all about the saxophone and how easy it
is to play one. Usually they are delighted with the Buescher saxophone sales
chart and become imbued with the desire to play one of the instruments.
Naturally the work of the waiting salesman becomes much easier.
The Buescher Band Instrument Co. furnishes its dealers advertising
materials for tying up with the local Gurewich appearance. This includes
electrotypes and copy suggestions. In practically every case the dealers have
made liberal use of this material and the results have more than justified the
advertising expenditures. The accompanying illustration shows the way some
of the Buescher dealers have treated the Gurewich recitals in their local
advertising campaigns. These advertisements feature Gurewich´s record as
solo saxophonist with Sousa for three seasons and state that he plays the
Buescher saxophone exclusively. The advertisements extend a cordial
invitation to hear Gurewich in recital at a specified time at the store. Some of
the advertisements feature a coupon to be sent in for complete information
about Buescher saxophones.
Some of the stores that have already tied up with the Buescher-
Gurewich campaign are the following: The H. C. Hanson Music House, 137
Powell Street, San Francisco; the Southern California Music Co, Los Angeles;
G. A. Hausner, 23 ½ South Eight street, Minneapolis; the Tom Brown Music
Co, 17 West Lake street, Chicago; the Crawford-Rutan Co, 1013 Grand
avenue, Kansas City, Mo.
This recital tour took Gurewich all around the United States. Here are just a few of the
dates and places:
”Buescher Recital Tour 1923”
-‐ April 13, 1923. G. A. Hausner, Minneapolis
-‐ May 8, 1923. Hanson Music House, San Francisco
-‐ May 22, 1923. Southern California Music Co, Los Angeles
-‐ Crawford-Rutan Co, Kansas City
-‐ June 18 – 23, 1923. Tom Brown Music Co., Chicago
Gurewich spent a few weeks in California while on this tour. He was a guest soloist of
the Jinnistan Grotto Band in Los Angeles June 2, 1923.
This tour soon led to his biggest success so far: A sold-out recital at the Carnegie
Hall. His recital at the Aeolian Hall in January 1926 has long been considered as the
first classical saxophone recital in the USA. This is probably because researchers have
used his 1926 publications as their sources. These included only his latest reviews –
this means reviews from the Aeolian Hall concert. Even his program was almost the
same. So because of the facts showed in this article the first serious saxophone recital
in America was held by Jascha Gurewich December 9, 1923 at the Carnegie Hall,
New York. Another mistake is that – probably because of the year it was published –
it´s always been thought that his own Saxophone Concerto was composed in 1925.
The fact is that he composed it at least two years earlier. The whole work was
performed already in December 1923 in his Carnegie Hall recital.
This landmark performance was very soon followed by another in the same city.
March 6, 1924 saw him giving another recital, this time at the Aeolian Hall.
Only the critics of Brooklyn Standard Union and The New York Telegram And
Evening Mail were not very pleased with the concert or with the ”classical” way that
the saxophone was used.
In 1924 Jascha Gurewich was at the top of his game. The huge success of his New
York recitals helped him to become one of the most popular radio soloists. He had
contracts with New York based stations including WEAF, WJZ and especially WOR
and his radio concerts were heard almost weekly.
1924 was not just glory for Gurewich. He married Ida Gurewich two years earlier
when she was only 18 years old and during spring 1924 they were having serious
trouble with their marriage. Ida had accompanied her husband for two years and they
seemed to be living a happy life together. But for some reason there was a huge
conflict after the March 1924 Aeolian Hall concert. Many New York newspapers
were writing about their difficulties;
---The latest of the series was the concert by Jascha Gurewich, one of
America´s best-known performers on the saxophone, with his twenty-piece
concert saxophone band, which stressed the real importance of the saxophone
as a real musical instrument capable of great things when played by artists of
merit. ---Mr. Gurewich´s program featured only Buescher instruments, this
being the instrument that the conductor himself plays exclusively in all his
work. He played a number of solos as well as the solo parts in all the
orchestra numbers and it is believed that he has brought home to millions of
radio fans the beauty of the saxophone not only as a solo instrument but as the
backbone of the present-day dance orchestra. (The Music Trade Review,
May 23, 1925)
The New York Telegram and Evening Mail (February 11, 1925) gave some insight to
the style and material that Gurewich´s ensemble was playing.
Gurewich already had the next goal in his mind. He gave another sold-out recital at
the Aeolian Hall. This time he got only positive reviews from the press.
January 31, 1926 Aeolian Hall, New York. Leon Frankel, piano.
-‐ Jascha Gurewich: Concerto in E minor
-‐ Jascha Gurewich: Hungarian Dance
-‐ Felix Mendelssohn: Song without words
-‐ Gurewich: Fantasy in F-minor
-‐ Giacomo Puccini: Musetta waltz (from La Boheme)
-‐ Fritz Kreisler: Liebesfreud´
-‐ Christoph Willibald Gluck: Andante
-‐ Gurewich: Seguidilla
-‐ Gurewich: Caprice
-‐ Puccini: In those soft silken curtains (from Manon Lescaut)
-‐ Gurewich: Passion
-‐ Mihail Glinka: The Lark
-‐ Cadman: At dawning
-‐ Kreisler: Schön Rosmarin
-‐ Burleigh: Little mother of mine
-‐ Isaac Albeniz: Cadiz
The Brooklyn Daily Eagle, New York, Sunday, January 31, 1926
The saxophone will figure in the day´s music through the recital to be
given this evening in Aeolian Hall by Jascha Gurewich.
This concert was followed by another important one. February 10, 1926 he played as
soloist with the 50-piece Boston Saxophone Orchestra at the Boston Symphony Hall.
The orchestra was conducted by Abdon Laus, who had formed this orchestra in late
1924. As always, Buescher instruments got noticed because of the deal between
Buescher and Gurewich.
There appears to be widespread interest in the forthcoming saxophone
concert by Jascha Gurewich to be given in Symphony Hall, February 10. The
instruments used are the Buescher True saxophones and Carl Fischer´s
warerooms in Boylston street, which handles this line of instruments, is widely
advertising the concert. (The Music Trade Review, January 30, 1926)
With piano:
-‐ Mihail Glinka: The Lark
-‐ Fritz Kreisler: Liebesfreud
-‐ Jascha Gurewich: Passion
-‐ Ernst – Gurewich: Hungarian dance
-‐ Gurewich: Fantasy in F minor
-‐ Gurewich: Caprice
-‐ Charles Cadman: At Dawning
-‐ Fritz Kreisler: Schön Rosmarin
Gurewich´s concerto was published in a version for saxophone and piano. This
however doesn´t mean that there wasn´t an orchestral version. It is very likely that he
had orchestrated this work not only for a saxophone orchestra but also symphony
orchestra.
Jascha Gurewich had another great contract, this one with Sam Fox Publishing Co. for
his original saxophone compositions and arrangements. Because of this deal he
included some work published by Sam Fox in every recital he gave. Gurewich´s co-
operation with his publisher began with four of his own compositions: Jazzima,
Juliana, Twilight Romance and Valse Petite, followed by a book of etudes called
Staccatos and Legatos. During 1920´s a huge amount of his works were published by
Sam Fox, G. Schirmer, Carl Fischer, Jack Mills and other companies.
Gurewich was very active during 1927 – he is mentioned in the Pittsburgh Press on
October 25: There is a commendable stage program at the Grand this week. ---
Second on the Bill is Jascha Gurewich, saxophone recitalist. The Bridgeport
Telegram featured an advertisement February 3 1927: The Ritz – Jascha Gurewich
and his famous orchestra. Dance & Concert.
Gurewich continued to give also live recitals in the New York area. He performed at
the Monticello Labor Lyceum July 24th, 1927. Accompanying Gurewich and
assisting in his concert were Alma Miller, coloratura soprano; Elliott Goble, tenor;
Leon Frankel, pianist. The article in Monticello NY Republican Watchman also
mentioned that Mr. Gurewich is under the management of I. A. Albert, of New York
City.
In January 1928 the John Golden Theatre was filled with enthusiastic audience when
Gurewich gave his next public recital in New York City.
Gurewich´s recital at the John Golden Theatre raised again huge interest, partly
because he introduced his brand new Sonata to the public. The Music Trade Review
wrote the following:
Jascha Gurewich, saxophone virtuoso, in his recital recently at the
John Golden Theatre in New York, introduced for the first time his saxophone
sonata, now published by Sam Fox Publishing Co., New York and Cleveland,
which has many of Mr. Gurewich´s compositions in its catalog. The sonata
was easily the most interesting of his varied program, due partly to the fact
that it was the first time any such composition has been exclusively prepared
for this instrument. It was in four movements, namely, allegro moderato,
romanza, scherzo and rondo.
The balance of the Gurewich program was made up of Brahms, Bizet,
Rimsky-Korsakoff, the rendition of his new ”Iloma” (Hungarian Dance) and
two offerings of popular, ”Jazzima” and ”Twilight Romance.” The critics, as
usual, were not only favorable but enthusiastic in reporting Mr. Gurewich´s
performance.
Soon after this recital Gurewich was heard in the same hall assisting in a concert that
featured the famous American danseuse La Meri. The following article is from The
New York Sun, April 28, 1928.
La Meri, danseuse, will make her debut on the New York concert
platform at the John Golden Theater on Saturday afternoon, May 5, when she
will offer twelve dances of completely different character and style. She will be
assisted at the piano by Frederick Bristol, while Jascha Gurewich, saxophone
virtuoso, and Teresa Guerini will assist as guest artists.
Not much is known about Jascha Gurewich´s activities during the 1930´s. It seems
that he focused on teaching and performed occasionally in the radio and also live
concerts. One of his students, Miss Bertha Jones, got noticed in a few New York
newspapers when she played some concerts with Gurewich accompanying her at the
piano. The New York Age (December 11, 1937) mentioned that His pupils have
attained high places as members of such celebrated dance orchestras as Rudy Vallee,
George Olsen, Little Jack Little, Vincent Lopez and many others. He speaks in high
praise of Miss Jones development, and gives her a ranking as one of his most
promising pupils.
Gurewich´s last known recital in New York was given March 19, 1935 at the
Barbizon-Plaza Concert Hall.
March 19, 1935 Barbizon – Plaza, New York.
-‐ Jascha Gurewich: Suite in E major (first performance)
-‐ Works by Bach, Mendelssohn, Ravel, Gurewich
Why did Jascha Gurewich not remain on the scene longer? He was a very
accomplished player in the 1920´s and he was a bit more ”classical” musician than
Rudy Wiedoeft. His live concerts and radio performances were hugely successful.
The evolution of jazz was very fast and perhaps he was not interested in changing his
sound and style towards a totally different concept. In a way he was becoming a
sound of the past. On the other hand, he composed much of his own repertoire and
never asked other composers to write for him – which was something that Sigurd
Raschér did all around the world 10 years after Gurewich´s most active time. The
stock market crash of 1929 put countless musicians out of work and it must have
affected also Gurewich´s career – just like the rise of talking pictures during late
1920´s eliminated much of musicians´ work in the movie houses.
The only known solo recordings by Jascha Gurewich are on the Supreme Quality
label no 11000. On this 78 recording he played his own compositions Laughing gas
and Emily.
The last time Gurewich was mentioned in newspapers was March 28, 1938 (The
Daily Argus): ”There was dancing to the music of an orchestra led by Joshua [probably Jascha]
Gurewich…”
Jascha Gurewich passed away September 30, 1938 in Manhattan, New York.
Sources:
Michael Eric Hester: A study of the saxophone soloists performing with the John
Philip Sousa Band, 1893-1930. (The University of Arizona, 1995)
Published by G. Ricordi:
-‐ Fantasy in F Minor
September 26, 1926. WOR – Gurewich and his Symphonic Jazz Orchestra
September 27, 1926. WOR – Gurewich and his Symphonic Jazz Orchestra