What the CEO Wants You to
Know: Building Business Acumen ™
What the CEO Wants You to Know: Building Business
Acumen will help everyone in an organization
attain an understanding of how the organization
makes money. This program is especially helpful for
employees in roles that typically don’t deal daily
with the financial aspects. This hard-hitting and
engaging program is based on the book What the
CEO Wants You to Know by best-selling business
author Ram Charan. Drawing on knowledge
gained from years working with Fortune 100 CEOs,
What the CEO Wants You to Know: Building Business
Acumen will help all employees — no matter their
experience or background — understand how their
business operates.
Participants will learn:
• The five essential elements of business:
- Cash
- Margin
- Velocity
- Growth
- Customers
• How to navigate an annual report.
• The strategic thinking behind price/earnings ratio
calculations and how initiatives link to the five essential
elements of the business.
Required Facilitator Materials
What the CEO Wants You to Know: Building
Business Acumen Facilitator Kit
Includes facilitator guide, participant kit, facilitator PowerPoint®
CD, facilitator supplement pack, job aids, What the CEO Wants
You to Know book, and bag.
SKU # Product Name
75565 What the CEO Wants You to Know:
Building Business Acumen Facilitator Kit
*Certification tuition or on-site consulting fees apply.
78
Building Business Acumen
Required Participant Materials Additional Materials
What the CEO Wants What the CEO Wants
You to Know: Building You to Know Book
Business Acumen Teaches the basic building blocks of a
business and helps readers understand
Participant Kit how their organization makes money and
Includes participant guidebook, operates as a total business. Written by
What the CEO Wants You to Know Ram Charan.
book, eTools CD, and job aids.
SKU # Product Name
SKU # Product Name
74855 What the CEO Wants You to Know
75274 What the CEO Wants You to Know: Hardcover Book
Building Business Acumen Participant Kit
Generic Participant Certificate
Set of 25 program-completion certificates
for participants.
SKU # Product Name
74924 Generic Participant Certificate
What the ceo wants you to
know: building business acumen
Facilitator Kit
Call your client-service coordinator for pricing specific to your organization. 79
80
Government, Law
Enforcement, and Education
W e believe, as Jim Collins writes, if we only have great
companies, we will merely have a prosperous society,
not a great one. Great societies also require greatness in the
public sector — great individuals and teams who deliver
superior performance and distinctive impact over a long
period of time.
FranklinCovey has been serving the government and
education markets for many years. Within the government,
your work is generally not about profitability or shareholder
returns. Rather, it is about helping your teams and
departments drive toward mission accomplishment.Your
work impacts every part of our society. In education, your Government
objective is equally clear.Your work helps your teams
develop tomorrow’s leaders, establish measured improvement
in test scores, and raise student achievement.
There is no nobler mission than the work you are doing.
FranklinCovey has established a dedicated team to assist you
in serving the unique needs of the government and education
markets.
At FranklinCovey, we are honored by our association with
you. We are pleased to partner with you in the important
work you are accomplishing. We hope you will continue to
allow our team to serve you as you continue to teach, inspire
and effect change in your teams, schools, and organizations.
Law Enforcement
“Greatness is not a function of circumstance”
—Jim Collins
Education
81
