i

GOODYEAR SOUTH ASIA TYRES PVT LTD

SUMMER INTERNSHIP PROJECT

Submitted by
ROMI ROY
Roll No: MGP18MBA75

Under the guidance of

Mr. CYRIAC JOSE
Assistant Professor
In partial fulfilment of the requirements for the award of the degree
Of
MASTER OF BUSINESS
ADMINISTRATION

of
APJ Abdul Kalam Technological University, Kerala

Department of MBA
Saintgits College of Engineering
Kottukulam Hills, Pathamuttom, Kottayam 686532
August 2019
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Declaration

I, ROMI ROY, hereby declare that the Project Report in summar internship at GOODYEAR
SOUTH ASIA TYRES PPVT LTD, Aurangabad, was submitted to the Department of MBA,
Saintgits College of Engineering, affiliated to A P J Abdul Kalam Technological University is
a record of the original work done by me and no part of it has been submitted earlier for award
of any Degree, Post-Graduation or similar title of any other University or Institution.

Place: Kottayam
Romi Roy

Date: 03-09-2019
MGP18MBA75
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ACKNOLEDGEMENT

First and foremost, I express my gratitude to God Almighty for His blessings and graces for
helping me to complete this work.

I am grateful to Mr.Cyriac Jose, Assistant Professor & Faculty Guide for their whole hearted
support and guidance.

I express my heartfelt gratitude to our Dean Dr. Roji George and Dr.Jacob George, Assistant
Dean, for providing the facilities for doing this internship.

I am extremely thankful and pay my gratitude to Ms. Shraddha Jain (Company Guide) to
undertake internship at Good Year South Asia Tyres Pvt. Ltd

I am ineffably indebted to Mr. Vilas Funde, Mr. D.K. Panmand, Mr. R.G. Sagane, Mr.
S.D.Shengule & Ms.Rutuja Warkad for their endless support and conscientious guidance to
accomplish this Project.

Last but not the least I extend my sincere thanks to my parents and friends for their valuable
help and encouragement throughout my studies

Romi Roy
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LIST OF CONTENTS
CHAPTER CONTENTS PAGE
NO
INTRODUCTION
1 1.1 Objective of the study
1.2 Industry analysis
ORGANISATIONAL ANALYSIS
2.1 Company profile
2.2 Board of directors
2 2.3 Swot analysis
2.4 Department
2.5 Mission, vision, and belief
2.6 Products
2.7 Financial performance and market share
POSSITINING OF THE INTERN AND HIS ROLE
3 3.1 Structure of the office to which the intern is attached
3.2 Various duties and responsibilities assigned to the intern
DETAILS ABOUT THE INTERSHIP
4.1 Weekly report and content development
4 4.2 Contribution of the intern to the organization
4.3 Learnings from internship
5 COCLUSION
REFERENCES
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LIST OF TABLES

CHAPTER CONTENTS PAGE NO

LIST OF FIGURES

CHAPTER CONTENTS PAGE NO

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ABSTRACT

As part of the MBA course curriculum, it is a pre-requisite to undergo summer internship

program which aims at providing exposure about the best practices and the way corporate world
run. This training program provides us an opportunity to apply the theoretical knowledge that
we have gained during the classroom sessions and gaining a better understanding of the
theoretical knowledge by relating with the practical learning and documenting the same in the
form of project report .

During my internship, I got an overall exposure on the procedures and practices in application
at Goodyear South Asia Tyres PVT.LTD in relation to the training and development and its
incorporation in the Plant Optimization process in the form of CSD (Continuous Skill
Development pillar) and how it’s valuable contribution has supported the organization to
achieve operational excellence.

The report gives an insight to training procedures, models and step by step approach of training
processes and how it contributes to Supervisor Capability Building that has transformed the
training processes.

Information in this report is gathered from different sources such as: instruction manual,
internet and learning shared by company guide.

I have tried my best to eliminate all mistakes, but since it is human nature to make mistakes, I
ask your pardon in advance for any such mistake.
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CHAPTER 1
2

INTRODUCTION

This summer internship project report is a small view to the GoodYear south Asian Tyres. This
project mainly focused into the HR and Training and Development Department. HR
Department has a crucial role to play in goodyear. The company is following all the major
theories in HR, like Kirk Patrick Training evaluation model. HR department act as a vital link
to connect the employees and the management and what can do an HR department in order to
increase the overall efficiency and productivity of employees.

Type of Company Multinational Company

Name of the Company Goodyear South Asia Tyres Pvt Ltd

Reference to Internship Mr Biju Thomas

(Utility Department)
Period of Internship From June 27th to 26th of August

1.1 Objective of the study.

Internship is for learning the practical aspects of theories and How to become more effective
in the corporate world as a Manager.
 To learn how the organization and managers works.
 To get exposure to industrial environment, this cannot be simulated in the institute.
 To understand the employee’s habits, attitude and approach to problems along with
the practices followed at worksite.
 To study the structure of the company.
 To get familiarized with various processes, operations as well as functions that is
carried out in a company along with relevant aspect of industrial management.
 To realize the size and scale of operations in company.
 To understand the scope, functions and job responsibilities in Human resource
department of the Company especially in the Training and Development Department.
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1.2 Industry Analysis.

1.2.1 World Scenario
As per www.ffmnag.com, (July,2013) report, Increasing sales of passenger and commercial
vehicles in developing countries and a strong demand for replacement tyres is providing
significant opportunities for players in the automotive tyre industry. A projected CAGR of
around 4 per cent over the next five years for the global tyre market means an estimated $187
billion by 2017. The passenger car segment is forecast to witness the highest growth over the
next five years. Regionally, the APAC region is anticipated to lead growth during the forecast
period. It is expected to see the strongest growth in rubber demand, reflecting the strength of
the tyre market in China, India, Thailand and Vietnam.

The global automotive tyre market is highly consolidated and consists of passenger car tyres,
heavy truck tyres and other segments. North America dominates this market with
approximately 30 per cent of the total global demand for tyres. Fuel efficiency and safety
concerns are key factors influencing the purchase of tyres in developed markets, which are
transitioning into higher-performance tyres. Japan and Europe have implemented stringent tyre
performance criteria (covering rolling resistance related fuel saving, wet grip related braking
distance and noise reduction). Europe anticipates a 20 million tones reduction in traffic related
carbon dioxide emissions per year due to enhanced tyre performance.

1.2.2 Indian scenario

The Indian Tyre Industry is an integral part of the Auto Sector – It contributes to ~3% of the
manufacturing GDP of India and ~0.5% of the total GDP directly. So, let’s understand the
dynamics of the Tyre Industry in India.

Indian tyre industry has almost doubled from ~Rs 30,000 crores in 2010-11 to ~Rs 59,500
crores in 2017-18 of which 90-95% came from the domestic markets. The top four companies
– MRF, Apollo Tyres and JK Tyres have ~65% of the market share in terms of revenue. In
terms of segmentation tyres can be divided in two ways – based on end market and based on
product.
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1.2.2.1 Cost Structure

Tyre Industry is known for its capital-intensive structure where 60% to 65% of the revenues is
raw material cost. The other important cost involved are SG&A (selling general &
administrative) which roughly contribute from 6% to 12% of the revenues and employee cost
contributing from 7% to 14% of revenues.

Figure No:
1.2.2.2 Raw Material Costs

As we saw above that around 250 different raw material are put together to manufacture a
tyre but the major cost generating raw materials are natural rubber, synthetic rubber and crude
derivatives like carbon black which contribute to ~80% to 85% of the total raw material cost.
Hence, rubber and crude price are key variable to Tyre Company’s profitability

Historical average gross margins vs rubber & crude prices:

Figure No:
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Figure No:
The Indian tyre industry has been under raw material pressure for last two year due to increase
in rubber and crude prices which can be clearly seen in the above comparison charts. As per
the managements the pressure on the raw materials is expected to continue in the shorter term
due to increasing crude prices

2.2.3 Average SG&A & Employee cost (% of revenue)

Table No:

From the above chart it is clear that each year the cost of employment is increasing. Along with
that the price of raw materials is also increasing. But the companies are unable to increase the
tyre price accordingly. In 2019 the auto industry is facing a huge downfall due to several
reasons. Many auto manufacturing companies has stopped production and some are under
threat of lock out. Naturally the other related companies also get affected. Especially companies
which provides materials directly to the auto manufactures.
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CHAPTER 2
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ORGNIZATIONAL ANALYSIS

This chapter is focusing on the organizational analysis. The organizations history and
functional is discussed here. Mission, vision and values are what hold a company to be up
above all. Financial conditions also discussed here in this chapter.

FOUNDER FRANK SEIBERLING

FOUNDED 28TH AUGUST 1908

NATURE OF BUSINESS PRODUCTION

INDUSRY TYRE

AREAS SERVED 22 COUNTRIES

KEY PEOPLE RAJEEV ANAND (INDIA HEAD)

PRODUCTS TYRE AND RUBBER PRODUCTS

WEBSITE WWW.GOODYEAR.COM

TABLE 2.1
2.1 COMPANY PROFILE
Goodyear is one of the world’s leading tire companies with operations in most regions of the
world and one of the most recognized brand names. Together with its U.S. and international
subsidiaries, Goodyear develops, manufactures, markets, and distributes tires for most
applications.

The Goodyear Tire & Rubber Company is an American multinational tire manufacturing
company founded in 1898 by Frank Seiberling and based in Akron, Ohio. The thirteen original
employees manufactured bicycle and carriage tires, rubber horseshoe pads, and poker chips.
The manufactures pneumatic casings, inner tubes, and solid and cushion tires for all types of
vehicles.

The company takes pride in their products, services and relationships because of their valued
customers. Seiberling named the company after the courageous pioneer Charles Goodyear; the
discoverer of vulcanization. He also determined the distinctive Wingfoot trademark that
remains a symbolic link with the company's past.
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Goodyear South Asia Tyres Private Limited was established in the year 2001. They operate as
a subsidiary of The Goodyear Tire & Rubber Company. It manufactures tires for automobiles,
commercial trucks, light trucks, motorcycles, SUVs, race cars, airplanes, farm equipment and
heavy earth-mover machinery.

As of 2017, Goodyear is one of the top four tire manufacturers along with Bridgestone (Japan),
Michelin (France) and Continental (Germany).

Goodyear gives employment to 65,000 people and manufactures its products in 48 facilities in
22 countries around the world. Presently, most exciting new cars use wider, lower profile tyres
to enhance both their handling and looks. This type of tyre places a priority on aggressive
traction and response. In the past, that meant limited capabilities in poor weather, significant
compromises in ride comfort and tread life.

Now, a wide range of Goodyear tyres, including the new Eagle ultra-high performance and
Excellence radials, deliver outstanding performance, all season capability, and uncompromised
comfort and tyre life.

2.1.1 COMPANY HISTORY

The Beginning:

1839– 1919

 Established company on the banks of the Little Cuyahoga River

in Akron, Ohio.
 The Origin of Wingfoot.

 First Tubeless Tire.

 Goodyear Expands Internationally.

 The World's Largest Tire Company.

1920 - 1939

 Balloon Tires Introduced

 Goodyear Builds Blimps for the Navy

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1940 - 1959

 Goodyear Builds Fighter Planes

 First Nylon Tires Developed

 Tires on TV

 Goodyear Takes to the Track

1960– 1979

 Tire Production Hits One Billion.

 "Go, Go, Goodyear," advertising theme announced.

 Radial-ply tires made available in a full range of sizes to all auto manufacturers.

 First tires on the moon (Apollo14) supplied by Goodyear.

 Custom Steel guard Radial Introduced.

 First All-Season Tire Introduced.

 Big Plans for Akron Technical Center

1980 -1999

 New family of Eagle high-performance tires introduced at Daytona, Florida.

 Three Billion Tires Made.

 Radial Tires for Aircraft Developed.

 Vector, the third-generation all-season radial auto tire, is introduced.

 Goodyear introduces the first extended mobility, or run-on-flat, tire for the Chevrolet
Corvette.

 The Chinese government grants applications for the Goodyear-Dalian joint venture
to manufacture tires in China.

 Deal signed with NASCAR, making Goodyear the "exclusive tire supplier" of
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NASCAR's top three race divisions.

 Goodyear celebrates its first 100 years in business.

 The World's Largest Tire Company.

2000 -2019

 Assurance tires featuring Triple Tred and Comforted technology introduced.

 Dura seal commercial tire technology that repairs punctures when they occur is
introduced.

 Goodyear and NASA develop an airless "spring tire" for use on Mars and the moon.
 Development of Goodyear's Air Maintenance Technology announced.

 Goodyear holds the grand opening of the new global headquarters in Akron.

 Launch of Goodyear Assurance-passenger tyre made with Dupont KEVLAR.

 Goodyear becomes first company to launch tubeless tyre in India.

 Launch of silica tyre in 2019 June.

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BOARD OF DIRECTORS SUBSIDIARIES

Dunlop Tyres (North America, Europe, Australia and New
William J. Conaty.
Zealand)

James A. Firestone. The Kelly Springfield Tire Company (United States)

Werner Geissler. Douglas Tires
Peter S. Hellman. Fierce
Richard J,Kramer. Lee
W. Alan McCollough. Sava (Slovenia)
John E. McGlade. Fulda (Germany)
Roderick A. Palmore. Debica (Poland)
Shirley D.Peterson. Wingfoot Commercial Tire Systems,LLC
Stephanie Streeter. Bluestreak (Indonesia)
Thomas H. Weidemeyer. Regetta (Australia) Distributed by KMART
Michael R. Wessel. LS2000 (Japan) Distributed by Goodyear Autocare

Former Board members include James

C.Boland and Rodney O’Neal.
Richard Kramer is the chief executive
officer and president of the company.
(since 2010)

Table No:
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2.1.2 Aurangabad History

Figure No:
Aurangabad plant was under the ownership Ceat tyres prior to 1994. In 1995 Goodyear took
over the plant and named as Goodyear-Ceat tyres. But in 1998 the company’s name turned into
Goodyear South Asia Tyres Pvt Ltd. It was only a place to manufacture tractor tyres in the
beginning but some years after company understood tractor market is going down and they
have to focus on car tyres. With radial tyre technology Goodyear Aurangabad plant introduced
their first car tyre.

Later the company completely stopped production of tractor tyres and focused in car tyres. All
the machineries which were used for making tractor tyres were shifted to Delhi were the other
plant is situated. Still the Delhi plant is producing the tractor tyres.

Goodyear Aurangabad is giving more attention to safety and quality. “No should get hurt” that
is the policy of the company. The company is also emphasize on “the journey for quality has
to finish line.” Which means company never makes a compromise on safety and quality.

Company has made a point to employee the local people to the maximum. Employee’s children
are given more preference for job opportunities. The company does not recruit people directly
unless no one from the employees claim for that post. It can for be for himself or for children
or relatives.
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2.1.5 Company Structure

Figure no:

The company is divided into three production departments:- Normally it is known as BTA,
BTB and BTC. But here in this project mentioned as Department1, 2, 3 for the understanding.
The division is for better governance and supervision. All the departments are depends on each
other. No department is independent and they have specific role in the production of tyre. One
is making the raw materials and other two are assembling the parts into perfect Tyre.
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2.1.5.1Department 1

Figure No:

Department 1: The supplier of Department 1 is the raw material store and its customer is
Department 2. Different types of raw materials which are used in making of tyre are received
from RMS and then mixed in MIXER for mixing and required compounds and basic parts are
produced.
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2.1.5.2Department 2

Figure No:
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Department 2: The supplier of Department 2 is Department 1 and its customer is Department

3. The components which are produced in Department 2 are used ultimately to produce a Green
Tyre. A green tyre is the pre final tyre which is used by Department 3 for further processing.
2.1.5.3 Department 3

Figure No:

Department 3: The supplier of Department 3 is Department 2 and its customer is warehouse.

The green tyre obtained from Department 2 is processed here and thus the final tyre is obtained.

2.1.6 SWOT Analysis

SWOT analysis is a strategic planning tool that can be used by Goodyear Tire & Rubber
managers to do a situational analysis of the company. It is an important technique to map out
the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Goodyear Tire &
Rubber is facing in its current business environment.

The Goodyear Tire & Rubber is one of the leading organizations in its industry. Goodyear Tire
& Rubber maintainsits prominent position in market by critically analyzing and reviewing the
SWOT analysis. SWOT analysis a highly interactive process and requires effective
coordination among various departments within the company such as – marketing, finance,
operations, management information systems and strategic planning
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Strengths of Goodyear Tire & Rubber – Internal Strategic Factors

As one of the leading companies in its industry, Goodyear Tire & Rubber has numerous
strengths that help it to thrive in the market place. These strengths not only help it to protect
the market share in existing markets but also help in penetrating new markets.

 Strong Brand Portfolio – Over the years Goodyear Tire & Rubber has invested in
building a strong brand portfolio. The SWOT analysis of Goodyear Tire & Rubber just
underlines this fact. This brand portfolio can be extremely useful if the organization
wants to expand into new product categories.
 Strong distribution network – Over the years Goodyear Tire & Rubber has built a
reliable distribution network that can reach majority of its potential market.
 Superb Performance in New Markets – Goodyear Tire & Rubber has built expertise at
entering new markets and making success of them. The expansion has helped the
organization to build new revenue stream and diversify the economic cycle risk in the
markets it operates in
 Highly skilled workforce through successful training and learning programs. Goodyear
Tire & Rubber is investing huge resources in training and development of its employees
resulting in a workforce that is not only highly skilled but also motivated to achieve
more
 Successful track record of integrating complimentary firms through mergers &
acquisition. It has successfully integrated number of technology companies in the past
few years to streamline its operations and to build a reliable supply chain
 Strong dealer community – It has built a culture among distributor & dealers where the
dealers not only promote company’s products but also invest in training the sales team
to explain to the customer how he/she can extract the maximum benefits out of the
products
 Strong Free Cash Flow – Goodyear Tire & Rubber has strong free cash flows that
provide resources in the hand of the company to expand into new projects
 Automation of activities brought consistency of quality to Goodyear Tire & Rubber
products and has enabled the company to scale up and scale down based on the demand
conditions in the market
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Weakness of Goodyear Tire & Rubber – Internal Strategic Factors

Weakness are the areas where Goodyear Tire & Rubber can improve upon. Strategy is about
making choices and weakness are the areas where a company can improve using SWOT
analysis and build on its competitive advantage and strategic positioning.

 organization structure is only compatible with present business model thus limiting
expansion in adjacent product segments
 The profitability ratio and Net Contribution % of Goodyear Tire & Rubber are below
the industry average.
 Not very good at product demand forecasting leading to higher rate of missed
opportunities compare to its competitors. One of the reason why the days inventory is
high compare to its competitors is that Goodyear Tire & Rubber is not very good at
demand forecasting thus end up keeping higher inventory both in-house and in channel.
 Not highly successful at integrating firms with different work culture. As mentioned
earlier even though Goodyear Tire & Rubber is successful at integrating small
companies it has its share of failure to merge firms that have different work culture.
 The company has not being able to tackle the challenges present by the new entrants in
the segment and has lost small market share in the niche categories. Goodyear Tire &
Rubber has to build internal feedback mechanism directly from sales team on ground
to counter these challenges.

 Investment in Research and Development is below the fastest growing players in the
industry. Even though Goodyear Tire & Rubber is spending above the industry average
on Research and Development, it has not been able to compete with the leading players
in the industry in terms of innovation. It has come across as a mature firm looking
forward to bring out products based on tested features in the market.
 The marketing of the products left a lot to be desired. Even though the product is a
success in terms of sale but its positioning and unique selling proposition is not clearly
defined which can lead to the attacks in this segment from the competitors
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Opportunities for Goodyear Tire & Rubber – External Strategic Factors

 Opening up of new markets because of government agreement – the adoption of new

technology standard and government free trade agreement has provided Goodyear Tire
& Rubber an opportunity to enter a new emerging market
 Organization’s core competencies can be a success in similar other products field. A
comparative example could be - GE healthcare research helped it in developing better
Oil drilling machines
 Government green drive also opens an opportunity for procurement of Goodyear Tire
& Rubber products by the state as well as federal government contractors.
 Decreasing cost of transportation because of lower shipping prices can also bring down
the cost of Goodyear Tire & Rubber’s products thus providing an opportunity to the
company - either to boost its profitability or pass on the benefits to the customers to
gain market share
 The new technology provides an opportunity to Goodyear Tire & Rubber to practices
differentiated pricing strategy in the new market. It will enable the firm to maintain its
loyal customers with great service and lure new customers through other value oriented
propositions
 New customers from online channel – Over the past few years the company has
invested vast sum of money into the online platform. This investment has opened new
sales channel for Goodyear Tire & Rubber. In the next few years the company can
leverage this opportunity by knowing its customer better and serving their needs using
big data analytics
 New trends in the consumer behaviour can open up new market for the Goodyear Tire
& Rubber. It provides a great opportunity for the organization to build new revenue
streams and diversify into new product categories too
 Economic uptick and increase in customer spending, after years of recession and slow
growth rate in the industry, is an opportunity for Goodyear Tire & Rubber to capture
new customers and increase its market share
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Threats Goodyear Tire & Rubber Facing - External Strategic Factors

 New technologies developed by the competitor or market disruptor could be a serious

threat to the industry in medium to long term future
 Shortage of skilled workforce in certain global market represents a threat to steady
growth of profits for Goodyear Tire & Rubber in those markets
 The demand of the highly profitable products is seasonal in nature and any unlikely
event during the peak season may impact the profitability of the company in short to
medium term
 Rising pay level especially movements such as $15 an hour and increasing prices in the
China can lead to serious pressure on profitability of Goodyear Tire & Rubber
 Changing consumer buying behaviour from online channel could be a threat to the
existing physical infrastructure driven supply chain model
 Increasing trend toward isolationism in the American economy can lead to similar
reaction from other government thus negatively impacting the international sales
 Imitation of the counterfeit and low quality product is also a threat to Goodyear Tire &
Rubber’s product especially in the emerging markets and low income markets
 New environment regulations under Paris agreement (2016) could be a threat to certain
existing product categories

2.2 Vision, Mission, Quality Policy

 Vision:-
Become a market-focused tire company providing superior products and
services to end-users and to our channel partners, leading to superior returns
for our shareholders.

 Mission:-
Constant improvement in our products and services to exceed the expectations
of our customers and people.

 Values:-
“Protect Our Good Name” For the better part of a century, Goodyear's
corporate values have been centered on the phrase, "Protect Our Good
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Name."Today, this is brought to life through developing a culture in which a

committed and competitive team of associates can excel. These values are also
manifested through our commitment to the products we sell and the consumers
that rely on our products to help them in their daily journeys.
 Quality Policy:-
Quality you can count on
This is quality you can rely on: Goodyear’s Summer, Winter and All-Season tyres have been
tested by independent European tire magazines over the past 5 years – with excellent results.

2.3 Product Profile

2.3.1 Automotive

 Wrangler DuraTrac  Efficient Grip (Summer Tires)

 Assurance (Passenger all season)  Efficient Grip Performance
 Triple Tred All Season  Efficient Grip Compact
 Triplemax  Eagle (Touring/Performance/QE)
 ComforTred Touring  Eagle F1
 CS Fuel Max (SUV)  Eagle F1 Asym SUV
 CS TripleTred All Season (SUV)  Eagle F1 Supercar
 Integrity (OE All Season)  Eagle F1 GS-D3
 Fortera (SUV)  Eagle F1 Directional 5
 Silent Armor  Eagle F1 Asym
 Triple Tred  Eagle F1 Asym 2
 HL  Eagle F1 Asym 3
 SL  Eagle Efficient Grip
 Wrangler (truck)  Eagle Efficient Grip
 Silent Armor  Performance
 All Terrain Adventure  Eagle GT3
 AT/R  Eagle LS
 AT/S  Eagle LS2
 AT/SA  Eagle NCT
 RS/A  Eagle RS-A
 RT/S  Eagle RS-A2
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 SR-A  Eagle RV
 TG  Excellence
 HP  Response Edge
 HPAW  Carbon fiber
 MTR with Kevlar  Technology
 DuraTrac  Nordic (Winter tires)
 DuraGrip  UltraGrip (Winter tires)
 Radial (235/75R15 only)  KhADI-27

2.3.2. Commercial Truck

 Cargo G26
 Cargo Marathon
 Cargo Marathon 2
 Cargo Vector
 Cargo Vector 2
 Fuel Maxf
 Duraseal
 Off The Road Tires
 Articulated Dump Truck
 Rigid Haulage Truck
 Mobile Crane
 Scaper
 Port & Container Handling

2.3.3 Aviation

Non-tire industrial (licensed products produced by

Veyance Technologies) Goodyear trailer at a NASCAR
Nationwide Series race
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 Airsprings
 Industrial hose
 Hydraulic products
 Conveyor belt products
 Power transmission products
 Molded transportation products (vibration control)
 Rubber Track
 Isoprene monomer
 Synthetic rubber for medical applications
 Synthetic rubber for chewing gum

2.4 Financial performance

2019 2018 2017 2016

Revenue from Operations/Share (Rs.) 828.74 721.58 655.33 757.32

PBT/Share (Rs.) 68.55 86.38 84.79 82.07

Net Profit/Share (Rs.) 44.24 56.33 55.21 53.36

Profitability Ratios
PBT Margin (%) 8.27 11.97 12.93 10.83
Net Profit Margin (%) 5.33 7.8 8.42 7.04

Asset Turnover Ratio (%) 143.69 128.29 138.75 189.48

Liquidity Ratios
Current Ratio (X) 2.29 2.13 2.28 2.1
Quick Ratio (X) 1.9 1.77 1.8 1.68
Inventory Turnover Ratio (X) 11.43 9.89 8.94 13.58
Dividend Payout Ratio (NP) (%) 29.38 22.18 21.73 22.48

Price/Net Operating Revenue 1.14 1.54 1.29 0.63

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MARKET SHARE
Goodyear is not focused on the replacement markets. They focus on whole sale market, where
vehicle manufacturers buy directly from the company. In the wholesale market Goodyear is
having 40% market share in India.

2.5 COMPETITORS
a. Bridgestone
This is a Tokyo based multinational tyre manufacture company that is named after its
founder ShojiroIshibani, a name that literally means bridge stone. Bridgestone is
arguably the number one tyre manufacturing company in the world. It manufactures
different types of automobile tyres for almost all the different types of vehicles around.
As its marketing strategy, Bridgestone sponsors an array of sporting activities and
events such as formula racing, sports car racing as well as motorcycling among others.
Other than tyre manufacturer, Bridgestone also deals in golf products, journalism,
bicycle brands as well as commercial services etc.

b. Michelin
A French-based tyre manufacturing company, Michelin has over time been able to cut
a niche for itself on the market, not just through advertisement but also by the fact that
they offer exactly what they advertise. Michelin is a top tyre manufacturing company
not only for car tyres but also for bicycles among other commercial vehicles.

The company also manufactures tyres for heavy vehicles that include airplanes, space
shuttles as well as aircrafts etc. The company was the pioneer radial tire producer and
other technologies. The exceptional quality of tyres it produces has made it possible for
the company to stand the test of times, with formidable existence for about 130 years,
and with revenue of about 20 billion Euros annually.

c. Pirelli

Headquartered in Milan, Italy, the company also has its manufacturing branches in
Rome and Georgia USA. The company targets the high-end market with its tyres
commonly being sought for by luxury and sports automobiles. In the company’s
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business solution are also found real estate investments, broadband solutions together
with environmental technologies.

The company’s products are designed to fit an array of light trucks and cars. The main
selling factor of Pirelli is its good name when it comes to handling wet and dry grips.
You are not going to be disappointed with Pirelli.

d. Apollo Tyres

Apollo is a top Indian tyre manufacturer that has slowly but steadily been gaining
acceptance in the global platform. Altogether, Apollo, a company that was founded in
1972, brags of five manufacturing plants, four of which are in India with the fifth one
having been established in the Netherlands.

Annually, Apollo Tyres enjoys the total revenue of about a billion dollars, with 70% of
this being generated within the Indian market. Apollo is known for the quality tyre
production. In addition, its products are relatively more affordable as compared to other
brands.

e. MRF Tyres

Madras Rubber Foundation or MRF is yet another Indian company that has become
considerably popular on the global market. It is the number one tyre manufacturing
company in India. Nearly all the two-wheelers manufactured in India will hit the market
equipped with MRF tyres.

On the global platform, the MRF tyres are among the most trusted due to the
combination of comfort offered and the extreme toughness offered. MRF has won a
number of awards such as the JD Power Award that it has scooped a record eleven
times. The reason for these awards indisputably lies in the products supreme quality.

f. Continental Tyres

This is a Germany based tyre manufacturing company that’s headquartered in Hanover.

Continental is the fourth most popular tyre brand in North America and around the
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seventh in the world. The company has been able to make a name for itself as a leading
producer of replacement and original tyres.

Together with tyres, Continental also produces and supplies various vehicle
components such as top quality brake systems etc. In the USA, Continental operations
are headquartered in Lancaster County, S.C. The company has a formidable name on
the market for its high-quality light-truck tyres.

g. Dunlop

Dunlop manufactures tyres that are characterized by some top-notch features including
the Hydro-Paddle system, the Traction Web, the Dunlop self-supporting and the
Silicarbon Matrix TM technologies among others. These are technologies that enhance
for great and durable performances in all terrains. If you love fancy things, the Dunlop
manufactures sporty tyres for you to explore.

h. Yokohama

Yokohama is a Japanese company with its headquarters in Tokyo. The company has a
solid global presence, thanks to its goal of targeting performance enthusiasts in its
design. Yokohama places much emphasis on handling of wet as well as dry grips. If
you do drive in areas where winter driving isn’t a significant factor, then probably, the
choice of Yokohama tyres would be a prudent choice for you.

i. Hankook

As far as technological advancements are concerned, South Korea is not left behind.
Headquarters in Seoul, Hankook has a global presence, with the North American
headquarters having been established in Wayne, New Jersey. Many original types of
equipment land on the market equipped with Hankooktyres.

Hankook offers a complete line of tyres that fit a wide range of domestic automobiles
and light trucks. As far as price to good quality ratio is concerned, Hankook arguably
scoops the top position.
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CHAPTER 3
31

POSITIONING OF THE INTERN IN HIS ROLE

3.1 STRUCTURE OF THE OFFICE TO WHICH THE INTERN IS

ATTACHED.

3.1.1 Organization chart: Manufacturing leadership team

Figure No:
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3.1.2 Organization chart: Human Resource

ROMI ROY

Figure No:

3.2 Details of Roles and responsibilities assigned with intern.

I was placed in the HR department of Goodyear tyres especially into the training
and development team. I had many opportunity to improve the skills and talents
in training. I was entrusted with arranging the training session for the contract
laboureres as well for the hourly associates. Before arranging the training sessions
for the employees we had to identify the training needs. For identifying training
needs we made a check off sheet to identify the needs. During the course of my
internship I suggested the HR team to conduct a general training for all the
employees at least once in a three month, which we made into practice.

A regular certification was introduced. All the employees have to undergo one
day training and certify themselves as fit for the task assigned to them.

 MIS Entry

MIS entry is taking attendance of employees and entering into their details into the respective
files into the computer. By keeping this kind of documents we can recognise easily about the
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people who have undergone training and who are not yet received training. With this we can
have a track on training. Each employee has got a file where the documents are saved. First
they will enter their names into the attendenvce sheet which I was asked to modify.

This training attendance and evaluation sheet for further reference will be kept in files of
different departments.

 Conducting training for new employees

In Goodyear tyres all the new employees have to undergo a certain days of training. The major
training sessions are safety, quality, and manufacturing process. It is also a time to introduce
the new employees into the company and company practices. During this period the employees
will get a clear picture about the company. The training sessions are conducted using modern
technologies with power point presentation and stimulation.

 Supervisor test

Supervisors are people who are directly contacting with machines and lower level employees.
They should have proper knowledge about all the areas of their department. This will make
clarity in things…….
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 Check off sheet

The Check off sheet is prepared for identifying the training need of employees. Check off sheet
contains several questions about their duties and responsibilities. Each department and each
job is having different check off sheets.

 Arranging files in compact track system

All the employees in the Goodyear has their own personal file and employee code. So it is
important that to maintain and keep the records in the compact track system in the proper
order.
 Classes by different department heads
The HR manager had arranged a class for knowing the company in depth. The classes were
taken by different department heads.
 Supervisor training

Supervisors are trained for inspecting products at different level. It was conducted for
improving the quality of supervision and knowledge on different machines.

 Training contract employees

Contract employees are the backbone of Goodyear almost 300 contract employees are working
in a shift. So almost 1000 contract employees are there in the company. It is necessary to train
them and give proper knowledge about safety.

 On the job training for contract labours

On the job training is necessary for any organization which is having more employees and
where the production is taking place. Contract labours are not educated well it is the
responsibility of company to train them according to the need.

 Certification of contract labours

The Goodyear is following the certification procedure for the contract labours. Unless and until
the labourers are not ready and fit for the work they won’t be certified. It is to prevent accident
and hazard identification.
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 Operational excellence training (PO)

Operational excellence or Plant Optimization is a process through which the organization is

improving the quality of its products and reduce the scrap.

 Organizational excellence meeting

Organizational excellence meeting is conducted weekly. It is to evaluate how the plant is

running and what are the precautions to be taken to improve the efficiency.

 Safety training

Goodyear is giving more importance to safety. Safety is a value for Goodyear. The company
is spending a lot of money for safety of the employees. The training is conducted for reducing
the danger.

 Training need identification

Training need identification is a major task of the training team. Certain trainings employees
have to undergo. If the employee is not undergone that training is scheduled according to the
availability of faculty and the employee. Sometimes supervisors are also identify the needs and
recommend their names.

 Skill matrix

Skill matrix is made for developing the skills of the employees. In Goodyear there are skilled
and unskilled employees. Skilled employees are identified and skill matrix is made.

 Training analysis and evaluation

After giving training for the employee’s evaluation is made on the basis of certain conditions.

 Preparation of training plan for apprentice

Planning makes things to come in the proper way. In Goodyear training plans are made in order
to make training a successful one. Apprentice has to undergo one week training before the on
the job training. After introducing the different departments and safety the apprentice are
transferred to the respective department.

 Training for apprentice

Training is conducted for apprentice for the proper knowledge and error free employment.
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 Training evaluation for apprentice

Training evaluation is conducted for training effectiveness. Exam is conducted for the
apprentice and knowledge is checked. If they are scoring more than 80% mark retest is
conducted.

b) Department allotted to me: Training and Devolopment

Reporting to: Vilas Funde HR and Training Assistant Manager

Company: Goodyear South Asia Tyres

c) Brief detailing about the company

I have done my internship in HR, Training and Development Department of Goodyear South
Asia Tyres Limited. The internship was for 60 days, from June 27th to August 26th. During the
period I have got familiar with the different activities and functions handled by Training
department. I was also assisting in the apprentice, contract labour, EPP labour Training, which
was one of the major task handled by the department during that period. Fortunately I got an
opportunity to do a project in the company, the topic for the project was ‘contract workers
training need identification. I have done some duties in Safety department too. So it helped me
to familiarize with the different tasks and functions performed in that department.

I had a good experience in Goodyear Limited and there is a good atmosphere to work. Every
month there is a monthly meeting conducted by each department in the organization in which
they arrange various entertainment activities, there was also birthday celebrations of the
employees. Another peculiar feature that I observed there was that they don’t degrade people
according to the positions carried by each people. There is a a day specially dedicated for the
celebrations and gathering all the people together. The employees in the organization actively
participate and perform well. Their family members can also be participate. It helps to explore
the skills and abilities of their employees. The company had conducted a blood donation camp
on Independence Day most of the people donated their blood including me.
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CHAPTER 4
38

DETAILS ABOUT INTERSHIP

WEEKLY ACTIVITY/ PROGRESS REPORT

This chapter is discussing about the activities and contributions made by the
intern during his period. It indicates how responsible and dedicated intern was
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45
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4.2 Contribution to the organization by the intern

 Tyre manufacturing process board.

There was an empty board in the department. The need of showing the tyre
manufacturing process was identified and made a plan and displayed the process
and some of the parts of the tyre.

 Training attendance and evaluation sheet

There was training attendance and evaluation form but it was not meeting the
need and it contained many mistakes. So it was a time to update and make new
one.

 Preparation of check off sheet and periodic training

For checking the knowledge of employees the check off sheet was necessary.
Along with labour trainer, the check off sheet designed and submitted to higher
authorities for approval.

 Contract labours traiing need identification project

I also got an opportunity to do a project in the company to identify the training

need of contract labours.

4.3 Learnings from internship.

1. It was a time where I could put my theory knowledge into practical.

2. I learn how to design different questionnaires for various job position.

3. I came to know how to create supervisors training plan is prepared.

4. I have learned how to analyze the gap between before training & after training.

5. It was a time to learn how an organization run.

6. It was a time to explore new culture and new people

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7. Internship made me to think from the perspective of others

4.4 Limitations of the Internship
 The low level employees were not knowing English and Hindi. Communication with
these people were very difficult
 The exposure different departments were open but due lack of time it was not that
easy

CHAPTER 5
50

CONCLUSION

Goodyear is one of the best tyre manufacturing companies in the world. It has got plants all
over the world. In India Goodyear has got two plants. Both the plants are giving more
importance to employee’s safety rather than profit. It has developed goodwill due to facilities
and services provided to their customers. It is the success of employees who keep the company
near to their heart. The management is always successful in implementing the changes,
especially the new technologies. Training and development team is playing a crucial role in
Goodyear. They train the new employee’s to give the maximum effort to bring quality in
manufacturing tyre. Most of the time it is seen that before training people have less knowledge
and after training it gets increased.
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BIBLIOGRAPHY
Goodyearctsc.com. (2019). Goodyear® Commercial Tire & Service Centers (CTSC). [online]
Available at: https://www.goodyearctsc.com/ [Accessed 14 Sep. 2019].
Goodyearctsc.com. (2019). Goodyear® Commercial Tire & Service Centers (CTSC). [online]
Available at: https://www.goodyearctsc.com/ [Accessed 14 Sep. 2019].