Organizaational Change
Organizaational Change
Organizaational Change
STUDY ON
HUMAN RESOURCE ROLE AFTER IMPLEMENTING CHANGE
MANAGEMENT
WITH REFERENCE TO:
Dr. REDDY’S LABORATORY- PYDIBHIMAVARAM SRIKAKULAM -(AP)
M.N.SASTRY
Associate professor
======================================================================
S.Bharathi
Regd no.118232102058.
Place: Gajapathinagaram
Date:
ACKNOWLEDGEMENT
I wish to extend my sincere regards to the Director Sri S. Sarabandi, Pydah College
PG Courses for his motivation and help in executing the project work for which
provided official clearances and valuable suggestions.
I am also thankful to the Head of the department, Professor Chiranjeevi Rao whose
helped me periodically by way of suggestions and information.
I am also thankful to all the people who are directly and indirectly helped me in
completing my project report. It is not practicable to mention all the names. However
one whom I cannot undermine their importance in my carrier goal that is my parents
without their support and help nothing could be possible for me.
(S.Bharathi)
CONTENTS
CHAPTER -2
➢ INDUSTRY PROFILE
➢ COMPANY PROFILE
CHAPTER-3
➢ THEORETICAL FRAMEWORK
CHAPTER-4
➢ QUESTIONARE & ANALYSIS
CHAPTER-5
➢ FINDINGS
➢ SUGGESTIONS
➢ CONCLUSION
BIBLOGRAPHY
ANNEXURE
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CHAPTER - I
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INTRODUCTION
Major H.R.M responsibilities include work design and job analysis, training
and development, recruiting, compensation, team-building, performance management
and appraisal, worker health and safety issues, as well as identifying or developing valid
methods for selecting staff. Apart from these activities the HR manager is also
responsible for the growth of the company. So, he has to understand market situation
and according to it he has to make changes in the organization for the development of
the company.
Change is the necessity not optional for every individual and every
organization. Sticking to the same old methodology which may prove obsolete can
lead to rejection. So therefore need to incorporate change in the organization when
time arises at highest priority to keep foothold in the market firmly.
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This process of change is not easy and is time-consuming but at the end of it,
we realize that it was worth it. All organizations undergo ongoing change, and
studying the ways organizations change provides perspective on the process.
Two Opposing forces influence change in an organization - One that drives for
change and one that resist. Driving forces initiate change and keep it going. This may
be external or internal. Resisting forces act against the driving forces of change. They
are usually internal.
There are five types of Organizational Changes. They are:- Planned and
Unplanned change, Episodic and Continuous change, Development change,
Transitional change and Transformational change. The Change Process is comprising
of three stages:- Unfreezing Stage(Facing the Problem), Moving Stage(Creating a
New State) and Refreezing Stage(Maintaining the change).
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.
There are so many areas we have to focus on Organizational change. These
areas include goals and strategies, Technology, Job design, Structure, Processes and
People.
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OBJECTIVES OF THE STUDY
The following are the key factors brought the change in work culture for companies
objective, my study objective was to ascertain those factors responsible for bringing
change in Dr.Reddy’s Laboratory. How much HR department contributed bringing
organizational change.
4. Study focused another aspect to find out the gap if any, between the
organization’s expectations and the employees expectations.
To examine the impact of change on employees work life, work culture, work life
balancing and organizational performance.
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NEED FOR THE STUDY
1. The basic need of the study is to know the various changes in the organization.
2. To know how the organization is identifying and implementing the changes for the
development of organization.
3. To study the employee satisfaction towards the training sessions conducted by the
company.
4. This study helps the organization to improve the changes conducted by them.
5. This study depicts whether the company is focusing on the changes in the
environment.
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RESEARCH METHODOLOGY
The accuracy of the collected data is of great significance for drawing correct and valid
conclusion from the investigation. The information for the study is obtained from two
sources namely.
➢ Primary Sources
➢ Secondary Sources
Secondary Sources:
Sample size :
Among the total contract employees and department head,100 employees were taken as
sample for the questionnaire.
Sample test:
Random sampling:
Random sample is a subset of individuals chosen from a larger set a population. Each
individual is chosen randomly and entirely by chance, such that each individual has the
same probability of being chosen at any stage during the sampling process, and each
subset of k individuals has the same probability of being chosen for the sample as any
other subset of k individuals. This process and technique is known as random sampling.
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LIMITATIONS OF THE STUDY
➢ Time was the major constraint as the mentioned period was not enough to collect
the data in detail.
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CHAPTER-II
- INDUSTRY PROFILE
- COMPANY PROFILE
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INDUSTRY PROFILE
The pharmaceutical industry in India ranks 3rd in the world terms of volume and
14th in terms of value. According to department of pharmaceuticals, ministry of Chemicals
and Fertilizers, the total turnover of India’s pharmaceuticals industry between 2017 and
September 2018 was US$17.27 billion.
India is the largest provider of generic drugs globally. Indian pharmaceutical sector
industry supplies over 50 per cent of global demand for various vaccines, 40 per cent of
generic demand in the US and 25 per cent of all medicine in UK. India enjoys an important
position in the global pharmaceuticals sector. The country also has a large pool of scientists
and engineers who have the potential to steer the industry ahead to an even higher level.
Presently over 80 per cent of the antiretroviral drugs used globally to combat AIDS
(Acquired Immuno Deficiency Syndrome) are supplied by Indian pharmaceutical firms.
The pharmaceutical sector was valued at US$ 33 billion in 2017. The country’s
pharmaceutical industry is expected to expand at a CAGR of 22.4 per cent over 2015–20 to
reach US$ 55 billion. India’s pharmaceutical exports stood at US$ 17.27 billion in 2017-
18. In 2018-19 these exports are expected to cross US$ 19 billion.
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The Lack of patent protection made the Indian market undesirable to the
multinational companies that had dominated the market. Whilst the multinationals
streamed out, Indian companies carved a niche in both the Indian and world markets with
their expertise in reverse-engineering new processes for manufacturing drugs at low costs.
Although some of the larger companies have taken baby steps towards drug innovation, the
industry as a whole has been following this business model until the present.
The number of purely Indian pharma companies is fairly low. Indian pharmacy
industry is mainly operated as well as controlled by dominant foreign companies having
subsidiaries in India due to availability of cheap labor in India at low cost.
In 2002, over 20,000 registered drug manufacturers in India sold $9 billion worth of
formulations and bulk drugs. 85% of these formulations were sold in India while over 60%
of the bulk drugs were exported, mostly to the United States and Russia. Most of the
players in the market are small-to-medium enterprises; 250 of the largest companies
control 70% of the Indian market. Thanks to the 1970 Patent Act, multinationals represent
only 35% of the market, down from 70% thirty years ago. The Quality of drugs and APIs
(Active Pharmaceutical Ingredients) made by Indian pharmaceutical companies is often
poor. In the past three years 2015 - 2017, there were 31 FDA warning letters to Indian
pharmaceutical companies citing serious Data Integrity issues, including data deletion,
manipulation or fabrication of test results, see “An Analysis Of 2017 FDA Warning Letters
On Data Integrity” By Barbara Unger, Unger Consulting Inc.
Indian companies are also starting to adapt their product development processes to
the new environment. For years, firms have made their ways into the global market by
those that can afford it have set their sights on an even higher goal: new molecule
discovery. Although the initial investment is huge, companies are lured by the promise of
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hefty profit margins and thus a legitimate competitor in the global industry. Local firms
have slowly been investing more money into their R&D programs or have formed alliances
to tap into these opportunities.
Drug Discovery:
This process is taken forward after the discovery is done and a chemical molecule is
identified as potential drug. The development takes place immediately after that as the
component is turned into a medicine. This is considered as a very important process and
has great importance in the Pharmaceutical Industry. Global Pharmaceutical Industry
Among the ten leading international markets combined, which account for 81% of
worldwide sales, audited growth was just 5.7% down from 7.2% in 2004. The United
States accounts for almost half of the global pharmaceutical market, with $289 billion in
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annual sales followed by the EU and Japan. Emerging markets such as China, Russia,
South Korean and Mexico outpaced that market, growing a huge 81% US profit growth
was maintained even whilst other top industries saw declined growth or no growth. Despite
this pharmaceutical industry is and has been for years the most profitable of all businesses
in the U.S. In the annual Fortune 500 survey, the pharmaceutical industry topped the list of
the most profitable industries, with a return of 17% on revenue. Top Pharma Companies in
India 2017 are:
1. DR REDDY'S LABORATORIES
Its Global Generics i.e. its India business came into existence in 1986 with the brand
Norilet and since then the company has been maintaining a good and balanced portfolio of
specialty and mass therapies.
Dr. Reddy's Laboratories success can be attributed to its supply chain management,
efficient implementation of NPD (New Product Development) and high corporate
governance standards.Dr. Reddy’s Labs always aims to produce high quality and
affordable generics to reduce the number of diseases in the country. It has about 6
production facilities in India as well as one manufacturing facility in Mexico. The company
currently operates in more than 20 countries and produce pharmaceutical products in the
areas of Gastroenterology, Cardiology, Dermatology and Pediatrics.
Research and Development is one of the main areas and it heavily invests in this
area. The investment amounted to 1790 crores. Some of the top API (Active
Pharmaceutical Ingredients) are Ibuprofen, Naproxen and Finasteride.
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Revenue: 15470.82 Crore INR
2. LUPIN PHARMACEUTICALS
Lupin Pharmaceuticals was established in 1968 by DeshBandhu Gupta and focused
majorly on Products and services like Brand Formulations, Generics, APIs, Biotechnology
and Drug discovery. It is the second largest Pharma Company in India with a market
capitalization of about INR 770 billion. It is a US owned subsidiary of Lupin Limited and
has shown tremendous growth potential in therapeutic areas like Asthma, Oncology,
Cardiology and Diabetology. The company is headquartered in Mumbai in the state of
Maharashtra.
The company is named after Lupin flower for the inherent qualities that flower
possess. As the flower grows it nourishes the soil. In the same way Lupin has been
nourishing the lives of people since its inception.
Lupin has manufacturing facilities in five cities in India and also one site is in
Thailand which is US FDA and WHO approved. It also has state-of-the art research
facilities in India which work in collaboration with global companies and laboratories The
R&D expenses amounted to 1600 crores which show that R&D is the driving force in the
discovery of new drugs and technology led innovation.
Lupin Pharmaceuticals is also helping the nation by its CSR activities. Its aim is to
help rural people by its rural development projects which started in Bharatpur district of
Rajasthan.
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Revenue: 13701.60 Crore INR
3. CIPLA PHARMACEUTICALS
4. CADILA PHARMACEUTICALS
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founded by MrIndravadanAModi and is headquartered in Ahmedabad in the state of
Gujarat. Cadila sells as well as manufactures Active Pharmaceutical Ingredients (APIs) and
finished Formulations in over 80 countries around the globe. In 1995, the company was
restructured into 2 separate companies namely Cadila Healthcare and Cadila
Pharmaceuticals. The company offers formulations in the therapeutic areas like
cardiovascular, analgesics, anti-infectives, antibiotics, respiratory agents and
antidiabetics.
It is the first company to get ND (New Drug) approvals for clinical trials to be
conducted in India. The company has well established R&D facility at Dholka in Gujarat
and it spends high on its research of new drugs and formulations. The company spend
almost 640 crores in its R&D this financial year.
The company is also first to introduce Rabeloc in the world. It is the only Indian
manufacturer which manufactures Hyaluronic and Streptokinase products.
5. AUROBINDO PHARMACEUTICALS
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specialty Generics segment for high margins through its effective production capabilities
and it is also into manufacturing APIs and Formulation products.
The company has dedicated R&D facilities that discovers new drugs and
formulations. This year it invested approximately 400 crores. AurobindoPharma has global
presence exporting its products to around 125 countries and over 70 percent of revenue
from international operations. It has multiple facilities which are approved by leading
regulatory agencies.
Scales and Leadership- because of its large manufacturing and R&D facilities as well
as its well diversified portfolio.
Revenue:8608.55CroreINR
6. TORRENT PHARMACEUTICALS
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Torrent has seven fully owned subsidiaries in Germany, Brazil, Russia, US,
Philippines as well as Canada. Torrent Pharma with its niche marketing right from the
start and being the company with most number of First launches ensured that it is always
ahead of the competition. It also entered therapeutic segments of oncology and
nephrology.
Torrent Pharma is now looking for more collaborations and marketing of its
products to become the most competitive company worldwide. It has all the technical
capabilities, cost advantages, International accreditations as well as global reach. Torrent
Pharma has earned many awards and accolades including the “Export Excellence Awards”
bestowed by the government of India. It is the sole manufacturer of Insulin Formulations
since 1990’s for Novo Nordisk with dedicated packaging facility for Insulin.
7. GLENMARK PHARMACEUTICALS
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Drug Discovery- With striking seven out-licensing deals in drug discovery and 3
R&D centres, Glenmark is the clear leader in this segment. Its effort in discovery of drugs
is focused mainly in the areas of inflammation (Asthma and Arthritis), metabolic disorders
(Diabetes and Obesity) and pain (Inflammatory and Neuropathic pain).
Glenmark has seven molecules which are under various stages in clinical and pre-
clinical trials. The molecules which are under clinical trials are Crofelemer (It can become
India’s first NCE launched across emerging markets), GRC17536, GRC15300 and
Vatelizumab. It has also won many awards and accolades for exceptional innovations and
patents.
8. SUN PHARMACEUTICALS
Sun Pharma acquired Ranbaxy Laboratories in 2015 which is one of the biggest
acquisitions ever in the Pharmaceutical industry and became the largest pharmaceutical
company in India and 5th largest in the world. It also acquired GSK’s Opiates business in
Australia the same year. Its state-of-the-art manufacturing facilities are located in five
continents and around 150 countries majorly in India, US, Canada, Ireland, South Africa,
Malaysia and Mexico.
Sun Pharma sees value when it invests in its Research and Development and thus
invests heavily in order to upgrade its technology and make robust products for diverse
markets. Its R&D expenditure was around 860 crores in FY15-16.
Sun Pharma always focus on quality in all its operations be it testing, manufacturing
or R&D of its pharmaceutical products. This year in 2016, Sun Pharma is set to launch its
eye-care drug named BromSite which had already been approved by US FDA in April.
9. DIVIS LABORATORIES
Divis Laboratories was established in 1990 with its fundamentals in research and
development. It is mainly focused on developing APIs (Active Pharma Ingredients) and
Intermediates.With an experience of five years, Divis Labs established its first
manufacturing facility in 1995 after helping many companies with its consulting strengths.
The company has two manufacturing facilities today or units.One is at Hyderabad where
the plant has 13 multi-purpose production blocks with scope of further expansion. The
other one is at Visakhapatnam with 14 production blocks. Both the facilities are primarily
aimed at manufacturing APIs and advanced intermediates for discovery compounds,
building blocks for peptides and nucleotides as well as carotenoids and chiral ligands.
Each of the plants have their R&D centre thatmainly develops alternative synthesis routes
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to achieve non-infringement of patents and optimise products without sacrificing
quality.Divis Laboratories is truly a global company in its outlook and strive to attain best
standards in quality.
The company also exports its products to American and European countries and has
two subsidiaries- Divis Laboratories (USA) and Divis Laboratories Europe
AG.Thecompanyhas its R&D as its strengths and invested approximately 40 crores to fuel
its research. The two other strengths are its technologies by which it handles all the
hazardous chemicals effectively and Quality units which is further divided into Quality
Assurance (QA) and Quality Control (QC) units. Divis Labs has won many awards for its
best practices and safety management systems in its endeavour to achieve something
great.
Piramal Enterprises which was formerly named as Nicholas Piramal is one of the
largest Pharma companies in India. The company was founded in 1988 and has its
headquarters in Mumbai in the state of Maharashtra. Ajay Piramal is the current
chairman of the company and It is a part of Piramal Group, its healthcare division forms a
major part of the group.
Apart from Healthcare, Piramal Group is also operating in areas of retail, glass
manufacturing as well as real estate. The Piramal Healthcare operates two divisions which
are Pharma and Healthcare solutions. The manufacturing facilities for Healthcare
solutions is located in Himachal Pradesh and Maharashtra while manufacturing facilities
for Pharma solutions are located in Tamil Nadu, Andhra Pradesh, UK and Canada. PHL has
its presence globally in Asia, North America and Europe.
It’s OTC and Ophthalmology division includes popular products like Equal, Caladryl
and Saridon. The compounds are optimised and discovered by life sciences division in the
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areas of Imaging and Bio-Orthopaedics. It is the only company with a complete portfolio
of IA (Inhalation Anesthesia) drugs and is the third largest player in global IA market.
MAJOR PLAYERS:
The top ten Indian pharmaceutical companies in terms of nets sales in 2019 are:
1 Cipla 11,389.90
2 AurobindoPharma 10,269.90
3 Lupin 10,080.58
6 Glenmark 6,431.88
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The top 10 pharmaceutical industries in world basing on net sales in 2019 are:
2 Roche 42.25
3 Pfizer 39.69
4 Novartis 38.63
5 Bayer 32.17
8 Sanofi 28.81
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COMPANY PROFILE
Dr. Reddy's Laboratories strive every day to do what matters most to patients,
accelerating access to affordable medicines and finding solutions for unmet needs. Dr.
Reddy's Generics products bring expensive medicines within reach of patients by
helping reduce the cost of therapy. The portfolio consists of all dose forms in multiple
therapeutic areas as well as biologic drugs.
They also serve patients through their partners. For one, they supply other
generics companies with Active pharmaceutical ingredients, which helps them
quickly bring medicines to market and create affordable options to high cost
medicines. They also help innovator companies get their proprietary medicines to
patients faster by providing a range of products and services.
To address unmet patient needs, they develop innovative products that increase
patient convenience and/or enhance a drug's safety or efficacy. These include novel
formulations of currently marketed drugs or combinations of complementary drugs
that address significant unmet needs. They also have an Active drug discovery
program to discover and develop new chemical entities in key therapeutic areas.
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Vision:
• Work places that will attract, energize and help retain the finest talent available.
Mission:
• To be the first Indian pharmaceutical company that successfully takes its products
from discovery to commercial launch globally.
• Create a customized curriculum design to develop the professionals who will work
with the medical fraternity and the people to make their life healthier.
• Carve a space for patient education in health care service Sector in order to enable
them to complement medical fraternity and add value to the health.
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biotechnology products. The basic research program of Dr. Reddy's focused on cancer
diabetes, bacterial infections and pain.
Since its inception in 1984. Dr. Reddy's has chosen to walk the path of
discovery and innovation in health sciences R eddy's has been a quests to sustain and
improve the quality of life, and they: heaves had nearly two decades of creating safe
pharmaceutical Solutions with the ultimate purpose of making the world a heather
place. Dr. Reddy's create and deliver innovative pharmaceutical health care solutions
that people enjoy longer, healthier and more productivelives. Reddy's generic
formulations have also become very popular in quality-conscious regulated markets
such as the US and Europe.
In 1981, as managing director of standard organics Ltd; Dr. Reddy's aim was to
develop and manufacture a wide spectrum of bulk drugs to enable the pharmaceutical
industry to launch their formulations. Unfettered. There were only a couple of -
pharmaceutical companies at that time with the capacity to develop newer drugs bit
they would not sell the bulk to other formulators.
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The company has several distinctions to its credit. Being the first
pharmaceutical company from Asia Pacific (outside Japan) to be listed on the New
York Stock Exchange (on April 11, 2001) is only one among then. And as always, Dr.
Reddy's chose to do it in the most difficult of circumstances against widespread
scepticism.
Dr. Anji Reddy's is well known for his passion for research and drug
discovery. Dr Reddy's started its drug discovery programmed in 1993 and within three
years it achieved its first break through by out licensing an anti -diabetes molecule to
Novo Nor disk in March 1997/ With this very small but significant step, the Indian
industry went through a paradigm shift in its imagefrom being known as just
'copycats" to "innovators"! Through its success, Dr. Reddy's pioneered drug discovery
in India. Thereare several such inflections points in the company's evolution from a
bulk drug (API) manufacturer into a vertically integrated global pharmaceutical
company today.
Today, the Indian Pharma industry, in stark contrast, is known globally for its
proven high quality-low cost advantage in delivering sage effective pharmaceuticals.
This transition, a tough and often-perilous one.was made possible thanks to the
pioneering efforts of companies such as Dr. Reddy's Laboratories.
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drug substance and drug product development and manufacturing services on a
proprietary basis.
1986- Goes public with listing in Bombay Stock Exchange. o 1987- Obtained first
USFDA approval for ibuprofen API. o 1987- Started formulations operations.
• 1997- First Indian company to out license an original molecule DRF 2593
(baladlitazone) to Novo Nordisk.
• 2001- Obtains 1st ever 180 day market exclusively for a generic drug (Fluoxetine 40
mg cap) in US.
• 2006- Becomes an AG partner for Merck's Pros car& Zocor in the US.
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• 2007- Blaglitazone (DRF 2593) enters phase III of clinical trials becoming India's
most advanced NCE.
• 2010- Launches Darbepoetinalfa in India under the brand name "Cresp"-world's first
generic Darbepoetinalfa and the only one in India.
• 2011- GlaxoSmithKline and Dr. Reddy's agrees for the sale of US Penicillin facility
and products.
• 2011- FULIFILM and Dr. Reddy's establishes an executive joint venture for
developing, manufacturing and promoting generic drugs in Japan.
• 2011 - Launches pegfilgratim in India under the name " Peggrafeel" o 2011-
Approval and launch of fondaparinux.
• 2012- Crosses $2bn in revenues " fastest in Indian Pharma to reach the milestone".
• 2012- Dr. Reddy's and Merck Serono collaborate to develop and commercialize
Biosimilars.
• 2018 Dr.Reddy’s Laboratories has launched Chlorthalidone tablets, used treat high
blood pressure , in US market.
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Values: ‘In pursuit of our purpose of providing affordable and innovative medicines
for healthier lives, we will create an environment of innovation and learning while
continually reaching for higher levels of excellence".
3. Quality: We are dedicated to designing quality into our products and processes to
delight our stakeholders.
7. Sustainability: We will create value for all our stakeholders in a manner that
respects our natural) environment and serves the best interests of the communities in
which we live and work.
Culture:
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• Egalitarian and trusting where rank, and status consciousness is low; leadership
walks the talk, where credibility and trustworthiness are championed, and leaders
provide access to people, resources, and information.
• Flexible and Adaptive where change is welcome and initiatives are implemented
with sincerity and commitment, diversity is understood and accepted and mutual
respect for diversity and various ethnic cultures coexist.
A) Awards:
• Corporate awards-2007
History:
This merger has resulted with, elevating Dr.Reddy’s as the third largest
pharmaceutical player in India, with a post- integration turnover of above Rs. 8 billion
in FY 2000. The management aims at a turnover of over Rs 10 billion in FY 2001
which it should it able to achieve if the growth in its main brands viz. Omez (anti–
ulcer), Nise (anti–pain), Stamlo (cardiovascular) and Ciprolet (anti–infective) in
FY2000 are any indication. These brands contributed over 40% of the company’s
turnover and will continue to be a major driver for the merged company’s top line.
Another driver of the top line would be the generics business in the regulated
markets, which was being undertaken via Cheminor. (Cheminor recently entered the
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global generics markets with the export of Ranitidine-75Mg and Flouxetine to North
America.
The third driver of the integrated company’s turnover would be the revenues
from any Novel Drug Discovery(NDDS).At present, DRL itself is working on three
new molecules. One is an anti–cancer compound, another was a Cox II inhibitor
(anti–pain) and third was a compound indicated for metabolic disorders. The company
foresees licensing out two of these to MNCs for clinical trials in the near future.
Besides, the company is also working on a new class of diabetes products called
PPAR, expected to have considerable potential.
The main promoter of the group companies, Dr. Reddy’s Holdings (DRH), currently
holds 25.40% in DRL and 35.34 % in Cheminor. The holding of DRH in the merged
entity will be 27.59%.In their individual capacities, Dr. Anji Reddy and his immediate
family members hold 1.76% in DRL and 13.42% in CDL. In the merged entity their
combined holding will be 3.86%.
The merger ratio too seems to be slightly weighted in favors of the Cheminor
considering the fact that its turnover was Rs 2154 m in FY 2000 i.e. around 36% of
the DRL’s turnover. (DRL’s turnover inclusive of American Remedies’ numbers
amounted to Rs 5870 m in FY2000.) Moreover growth in the domestic bulk Actives
market has Actually been negative. However weight age seems to have been given to
the fact that 67% of Cheminor’s turnover is accounted for by exports and the
company has already filed six abbreviated new drug applications (ANDAs) in the US,
four in the European Union apart from another six, which are in the pipeline.
ABOUT CTO 6
Dr. Reddy's laboratory unit-VI familiar as CTO-VI is the largest plant in India,
and it is located in Pydibheemavaram, Srikakulam (dist), Andhra Pradesh. Initially it
was started with sprawling area of 80acres in a village Pydibheemavaram, now it has
been increased to 120 acres. The foundation stone was founded by the founder of
Dr.Reddy's lab Sri K. Anji Reddy. The production commenced under the dynamism
of senior vice president (Technical) and the plant manage. The manufacturing blocks
in the unit were divided into 3 areas.
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At present there are 14 production blocks and 14 clean rooms. And there are
1269 permanent employees in the plant. Where there are 1180 are classified as
employees and the remaining 89 are classified as workmen. And the remaining
employees are third party either contract labor or people from Consultancy services
like Sodexo etc.
• HRD
• Finance
• Administration
• Quality assurance
• Quality control
• Project
• Engineering
• Production
• TSD&R&D
• SCM
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Structure Designation
R2B Manager
R2A Manager
R0B SMT
R0A SMT
The R0A and R0B cadre employees are just intermediate qualified people and
who have attained the age above 18 are recruited in to the company. They will be
properly trained and directly employed in production process.
Apart from employment there were also provided with Graduation in B.Sc.
(chemistry) course with the MOU with Birla Institute and Also GITAM University with
free accommodation and Hostels.
And coming to R1 cadre, they are recruiting the graduates of NIT’s with
chemical engineering and mechanical Engineering through campus placements in
the production department. But coming to R1 Cadre in HR and Finance department
and R2 and above cadre employees are recruited through Lateral Hiring with at least
three or more than three years of experience.
CTO 6 also providing good welfare benefits like canteen and Bus facilities and
also providing Referral Policy to its employees to refer a prosperous employee to the
organization growth.
2. Medical
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3. Family health planning limited
4. In house health
Raw materials:
• Methanol
• Toluene
• Ethyl acetate
• Benzene
DISCIPLINE MANAGEMENT:
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“Sequence of disciplinary procedure in step by step ”.
↓
Step 2: CHARGE SHEET
↓
Step 3: SERVICE OF CHARGE SHEET
↓
Step 4: SUSPENSION PENDING QUERY
↓
Step 5: CONSIDERATION OF AN EXPLANATION
↓
Step 6: NOTICE OF ENQUIRY
↓
Step 7: CONDUCTING ENQUIRY
↓
Step 8: RECORDING FINDINGS
↓
Step 9: PUNISHMENT
Industry Pharmaceuticals
Founded 1984
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Satish Reddy (Chairman)
Website www.drreddys.com
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CHAPTER-III
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INTRODUCTION
1. The whole organization tends to be affected by a change in any part of it. For
example, the introduction of new technology in the production department would
have its effect on the purchase, finance, marketing, and other departments.
2. Organizational change takes place in all parts of the organization. but at its
varying rates of speed and decrease of significance.
3. The change may be Reactive or Proactive. when change is bought about due to
the pressure of external forces. It is called reactive change but proactive change is
inserted by the management on its own to increase organizational effectiveness.
4. Organizational Change may affect people, structure, technology and other
elements of the organization.
5. The change results from the pressure of forces, which are both outside and inside
the organization it disturbs the exciting equilibrium in the organization.
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Recent Organizational changes
Amazon went online in 1995, the e-commerce juggernaut has undergone a slew
of changes. When the seattle - based company first launched its website, all it sold
was books. Gradually, Bezos and his team expanded Amazon’s offerings to include
things like CDs and DVDs.
Today, Amazon sells more than 200 million products to customers all over the
world. The market responded kindly, and today, Amazon boasts a market valuation of
more than $440 billion. Bezos recently said he hopes Amazon can produce as many as
16 feature films each year. In 2017, Bezos & his team took home three Oscars.
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COCA-COLA
When Asa Griggs Candler founded The Coco-Cola Company in the late 1800s,
there was no way he knew his company would one day be valued at upwards of $180
billion. That’s a lot of money for a business that sells soft drinks. In the 1980s, Coke’s
biggest rival, Pepsi, was aggressively targeting it. This caused Coca-Cola to
reevaluate its offerings.
Eventually, the company decided to concoct a new, sweeter soda. They called it
simply New Coke. Unfortunately, the public didn’t take too kindly to the new
beverage. But Coke’s executives didn’t let the mishap derail their success.
Quickly, management decided to pull New Coke and replace it with the older,
established formula. Coca-Cola Classic was born, and Coke maintained its market
dominance.
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Today, many of its offerings — like DASANI, vitamin water and Evian — are
even considered healthy drinks.
Dr.Reddy’s Laboratories
The organization made changes in several fields to increase the quality and output of
the productivity.
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Now we will discuss one by one of the above concepts:
Digitalization:
Digitalization is the process of converting information into a digital (i.e.
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i hub-2.0:
2
In this Digital age and space we live in, quick timely updates make a digital
workplace as a preferred workspace. With the ihub-2.0 we can create a customized
dashboard to meet all the business needs.
Ihub-2.0 gives us a wide range of productive tools just a click away. Customize
our dashboard by selecting our workplace tools and get started.
From our wide range of productivity tools select our most used tools, mark as
our favourite and arrange them across the dashboard with our personal priority list.
In this ihub-2.0 we can have several apps to find the relevant data and
information.
These apps makes the employees and employers easy to know about the details
of organization and employees.
There are several components include in these apps. They are as listed in the
following:
Company News
Corporate Presentation
Sustainability Report
Brand1
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HR: It is very useful to both the employees and employers working in the
organization.
These include:
Performance Management
Self Service:
This is to be used by every individual employee. It contains the following:
IT support
Reference Materials - IT Training materials, HR Training materials etc.
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MS Teams:
Advantages:
Use ‘@’ to tag the person you want to request for information. Rest of the team
members will be in ‘Cc’ ed automatically.
Reply in the conversation thread, similar to social media sites, so that all
conversations archived in one place.
If you need to update a file, open the file in MS Teams, edit and save, or replace
the existing file with an edited document. No need to send a separate e-mail.
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JABRA:
It is the instrument that is used to make the communication very effective in all
conference rooms. By this the speed of the communication is very high. With this we
can deliver the messages without any interruptions and time gap.
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Connect your laptop with the Jabra speaker, which has a built-in microphone, and enjoy
seamless two-way communication at business meetings.
My Day:
To set the goals and objectives for day to day activities Dr.Reddy’s create an app
called My Day. My Day is an online platform developed by Digital Team to enable the
employees to plan their Meetings, Projects and Personal Tasks in simpler, better
and more effective manner.
Several features like Unified Approvals, Personalized Analytics and important
process integrations will be part of this App. In the first phase of implementation, below
mentioned features are readily available for immediate use-
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1. Plan your projects/initiatives
2. Note down minutes of meeting
3. Assign and track ad-hoc/quick tasks to oneself and others
With this App, one can easily prioritize his/her day-to-day activities/deliverables
and can track their progress in real time. It will also work as an effective platform of
collaboration for various Cross Functional Individuals/Teams with common
goals/projects as deliverables.
Benefits of My Day:
By this all the employees have to enter their day wise activities in a scheduled
way and they can complete in time to time and they can assess their performance and
activities in daily basis.
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This can increase the confidence levels and strength of the employees and this
results in increases the organization growth and output. This looks like a calender to
complete all the activities and work with in the given time limit.
TechEase:
To solve the IT related issues and complete the work with in the time limit,
Dr.Reddy’s Laboratories Limited has introduced a helpdesk called TechEase. This
helpdesk consists of a group of people who are working together to solve the IT issues
that are raised in the company.
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With this the IT problems will be resolved with in the mean time and the work
can be completed without any stoppage. To communicate with the TechEase helpdesk
Dr.Reddy’s has launched a toll free number.
My Safety Index:
As Dr.Reddy’s Laboratories Limited is a pharmaceutical company, there is a
high amount of manufacturing process is daily occurring in the plant. So, there is a
chance of occurring any accidents or injuries frequently in the manufacturing areas.
MSI is a single proactive input lever that represent, safety and health
performance of the Business. It consists elements of Culture improvement and
Management System with an equal weightage on both. The cultural elements are
driven by Unit head and Unit leadership team. The Safety Management System
element are driven by cross functional teams & Safety head of the location to
strengthen the safety system/ processes.
By this they wanted to emphasize that there is Zero Tolerance to any Safety
deviation or deviation in implementing established procedures. They are rolling out a
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procedure on “Safety Violation & Graded Consequence Management” where in
each BU establish cardinal rules for Safety conduct.
DOCHUB:
To combine all the documents and forms together into a single window and
make the transactions easily, the organization has introduced a new concept called
DOCHUB. This makes the business operations very fast and quick.
Successfully completed the migration of all the effective SOPs, Forms, Work ,
Specifications and Methods into DOCHUB.
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All creation, revision, approval and distribution of below documents will be on
DOCHUB .
Standard Operating Procedures and related Forms.
Specifications.
Protocols and Reports.
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Role Band:
The organization re-banding project is a key initiative in the transformation that
will help create a system that is meritocratic, less hierarchical and progressive, thereby
propelling our growth and thus create a foundation for great careers within Dr. Reddy’s.
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CHAPTER- IV
DATA ANALYSIS AND
INTERPRETATION
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1. Is the SuCCEED program of the organization is well structured?
Agree 68 68%
Disagree 16 16%
Strongly Disagree 0 0%
Number of Respondents
0%
16% 16%
Strongly Agree
Agree
Disagree
Strongly Disagree
68%
Interpretation:
2
From the above chart, we observe that 16% of respondents are Strongly Agree, 68%
of respondents are Agree, 16% of respondents are Disagree and 0% of respondents
are Strongly Disagree. That means SuCCEED program of the organization is well
structured.
2. Does the SuCCEED program help to improve the quality in the output?
a) Yes b) No
c) Sometimes d) Rarely
Yes 64 64%
No 10 10%
Sometimes 22 22%
Rarely 4 4%
2
Number of Respondents
4%
22%
Yes
No
Sometimes
10% Rarely
64%
Interpretation:
From the the above chart, we observe that 64% of respondents said Yes, 10% of
respondents said No, 22% of respondents said Sometimes, 4% of respondents said
Rarely. It is very clear that SuCCEED program help to improve the quality in the
output.
c) Neutral d) Disagree
e) Strongly Disagree
Strongly Agree 4 4%
Agree 68 68%
Neutral 14 14%
2
Disagree 6 6%
Strongly Disagree 8 8%
Number of Respondents
8% 4%
6%
Strongly Agree
14% Agree
Neutral
Disagree
Strongly Disagree
68%
Interpretation:
From the above chart, we observe that 4% of respondents are Strongly Agree, 68% of
respondents are Agree, 14% of respondents are Neutral, 6% of respondents are
Disagree and 8% of respondents are Strongly Disagree. It is very clear that Doc-Hub
Software is helpful.
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c) Neutral d) Disagree
e) Strongly Disagree
Agree 64 64%
Neutral 10 10%
Disagree 14 14%
Strongly Disagree 0 0%
Number of Respondents
0%
14% 12%
Strongly Agree
10%
Agree
Neutral
Disagree
Strongly Disagree
64%
Interpretation:
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From the above chart, we observe that 12% of respondents are Strongly Disagree, 64%
of respondents are Agree, 10% of respondents are Neutral, 14% of respondents are
Disagree and 0% of respondents are Strongly Disagree. It is very clear that I Hub-2.0
Software is user friendly.
5. Do you think the Recent Role Band change occurred in your organization is fit
enough for all the employees?
c)Neutral d) Disagree
e) Strongly Disagree
Strongly Agree 6 6%
Agree 36 36%
Neutral 2 2%
Disagree 24 24%
2
6
14
Strongly Agree
Agree
Neutral
36 Disagree
24 Strongly Disagree
Interpretation:
From the above chart, we observe that 6% of respondents are Strongly Agree, 36% of
respondents are Agree, 2% of respondents are Neutral, 24% of respondents are
Disagree and 14% of respondents are Strongly Disagree. It is very clear that half of the
people are satisfied with the changes in the Role Band and half of the people are not
satisfied.
c)Neutral d) Disagree
e) Strongly Disagree
Agree 56 56%
2
Neutral 16 16%
Disagree 10 10%
Strongly Disagree 0 0%
Number of Respondents
10 0
18
16 Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
56
Interpretation:
From the above chart, we observe that 18% of respondents are Strongly Agree, 56%
of the respondents are Agree, 16% of respondents are Neutral, 10% of the
respondents are Disagree and 0% of the respondents are Strongly Disagree. It is very
clear that the concept ‘My Safety Index’ is helpful to the employees.
7. Do you require any training session before the introduction of new concepts in
your organization?
a) Yes b) No
c)Sometimes d) Rarely
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Options Number of Respondents Percentage
Yes 80 80%
No 4 4%
Sometimes 12 12%
Rarely 4 4%
4%
12%
4%
80%
Interpretation:
From the above chart, we observe that 80% of respondents said Yes, 4% of the
respondents said No, 12% of respondents said Sometimes and 4% of respondents
said Never. It is very clear that the training sessions are required before the
introduction of new concepts in your organization.
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8. Do Techease help to solve the IT issues in your organization?
a) Yes b) No
c)Sometimes d) Never
Yes 64 64%
No 30 30%
Sometimes 0 0%
Never 6 6%
Number of Respondents
0% 6%
Yes
30%
No
Sometimes
64% Never
Interpretation:
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From the above chart, we observe that 64% of respondents said Yes, 30% of
respondents said No and 6% of respondents said Never. It is very clear that most of
the people said the Techease help to solve the IT issues.
c)Neutral d) Disagree
e) Strongly Disagree
Agree 70 70%
Neutral 12 12%
Disagree 8 8%
Strongly Disagree 0 0%
2
8 0 10
12
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
70
Interpretation:
From the above chart, we observe that 10% of respondents are Strongly Agree, 70%
of respondents are Agree, 12% of respondents are Neutral, 8% of respondents are
Disagree and 0% of the respondents are Strongly Disagree. It is very clear that
Techease helpdesk is helpful.
a) 85-100% b) 60-85%
85-100% 62 62%
60-85% 24 24%
30-60% 10 10%
2
Less than 35% 4 4%
Number of Respondents
4%
10%
24%
62%
Interpretation:
From the above chart, we observe that 62% of respondents said 85-100%, 24% of
the respondents said 60-85%, 10% of respondents said 35-60% and 4% of the
respondents said Less than 35%. It is very clear that the organization is digitalized.
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Options Number of Respondents Percentage
8%
26% Non-availability of raw materials
Lack of Knowledge
Non-availability of Skilled labour
12%
54% Lack of Time
Interpretation:
From the above chart, we observe that 14% of respondents said Non-availability of
raw materials, 54% of the respondents said Lack of Knowledge, 12% of the
respondents said Non-availability of Skilled labour and 26% of the respondents said
Lack of Time. It is very clear that the highly barrier of quality in your organization is
Lack of knowledge.
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12. Are the training sessions conducted on SuCCEED help you in improving your
skills?
c)Neutral d) Disagree
e) Strongly Disagree
Agree 54 54%
Neutral 20 20%
Disagree 8 8%
Strongly Disagree 4 4%
4
8 14
Strongly Agree
20 Agree
Neutral
Disagree
Strongly Disagree
54
2
Interpretation:
From the above chart, we observe that 24% of respondents are Strongly Agree, 56%
of respondents are Agree, 20% of respondents are Neutral, 8% of respondents are
Disagree and 4% of respondents are Strongly Disagree. It is very clear that the
training sessions conducted on SuCCEED help the employees to improve their skills.
13. Are you satisfied with the new software tool Talent Hub?
a) 85-100% b) 60-85%
85-100% 24 24%
60-85% 56 56%
30-60% 16 16%
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NUMBER OF RESPONDENTS
85-100% 60-85% 30-60% Less than 35%
60-85%
56%
Interpretation:
From the above chart, we observe that 24% of respondents said 85-100%, 56% of
the respondents said 60-85%, 16% of respondents said 30-60% and 4% of the
respondents said Less than 35%. It is very clear that the employees are satisfied with
the new software tool Talent Hub.
a) Yes b) No
Yes 86 86%
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No 14 14%
Number of Respondents
No
14%
Yes
86%
Yes No
Interpretation:
From the above chart, we observe that 86% of respondents said and 14% of
respondents said No. It is very clear that the employees are comfortable with the
Digializtation concept.
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a) Yes b) No
c)Sometimes d) Never
Yes 80 80%
No 0 0%
Sometimes 20 20%
Never 0 0%
Number of Respondents
0%
20%
Yes
0% No
Sometimes
Never
80%
Interpretation:
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From the above chart, we conclude that 80% of respondents said Yes, 0% of
respondents said No, 20% of respondents said Sometimes and 0% of respondents said
Never. It is very clear that KRONOS software is user friendly.
CHAPTER –V
SUMMARY
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Summary
Organizational change is very important to any organization to sustain in the
present market otherwise the companies cannot survive and meet the customer
expectations. Change can be continuous or occur for distinct periods of time.
In this report it examines and investigates that the literature review on changes
happened in the organization. It increases not only the quality and productivity but also
enhances performance and skills of the employees.
This study was a learning experience for me and I came to know the programs
that are introduced in the organization to meet the changes. It also shows that
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Everyone in the organization is informed about the programs that are conducted.
Though some of them are not informed this can be overcome by communication. The
employees are agreed that the changes that are recently happend in the organization is
helps them to improve their skills and quality.
In the last but not the least I conclude that all the programs of company related
to the organizational change are highly effective and beneficial to the employees in
giving their best contribution to their personal growth and development as well to
meet the organizational objective.
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Organization is following a well designed and widely shared organizational
changing policies.
It is also found that the SuCCEED program help to improve the quality in
the output.
Some of the employees are not satisfied towards the changes in recent role
band.
The barrier of quality in your organization is lack of knowledge to the
employees.
Some of the employees are not satisfied towards the Techease.
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Suggestions:
On the basis of survey through questionnaire, I hereby humbly propose my
suggestions to carry out further improvement in existing changes in
organizational activities in Dr.Reddy’s Laboratories Limited.
Organization should also take care to aware the employees about the
changes in the organization.
Organization have to make the changes in role band that will be accepted
by employees.
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QUESTIONNAIRE
a) Strongly Agree
b) Agree
c) Disagree
d) Strongly Disagree
2. Does the SuCCEED program will help to improve the quality in the output?
a) Yes
b) No
c) Sometimes
d) Rarely
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
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5. Do you think the Recent Role Band change occurred in your organization is fit
enough for all the employees?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
6.Is the concept ‘My Safety Index’ helpful to all the employees?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
7. Do you require any training session before the introduction of new concepts in
your organization?
a) Yes
b) No
c) Sometimes
d) Rarely
a) Yes
b) No
c) Sometimes
d) Never
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9.Do you find Techease helpdesk helpful?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
a) 85-100%
b) 60-85%
c) 35-60%
b) Lack of knowledge
d) Lack of Time
12. Are the training sessions conducted on SuCCEED help you in improving your
skills?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
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13.Are you satisfied with the new software tool Talent Hub-2.0?
a) 85-100%
b) 60-85%
c) 30-60%
a) Yes
b) No
a) Yes
b) No
c) Sometimes
d) Never
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BIBILIOGRAPHY
Referred Books:
Websites:
www.myreddys.com
www.scribd.com
www.brandindiapharma.in
www.managementstudyguide.com
www.wikipedia.com
Journals:
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