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    Harv Eker - Personal Usp

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    Lautaro Risso
    Harv Eker - Personal Usp

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    Harv Eker - Personal Usp

    Uploaded by

    Lautaro Risso
    279 views7 pages
    Harv Eker - Personal Usp

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    © © All Rights Reserved

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    Harv Eker - Personal Usp

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    279 views7 pages

    Harv Eker - Personal Usp

    Uploaded by

    Lautaro Risso
    Harv Eker - Personal Usp

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    What ’s Your USP?

    : How To Stand Out In Any Market

    To succeed in business, you have to show people why they


    should buy from you. What is it that makes you the best choice
    for your customers? That reason is called your Unique Selling
    Proposition, or USP.

    The best USPs explain how your business uniquely benefits your
    customers, in just a few words. Since a USP is so powerful, you
    should incorporate it into as many marketing activities as you can.

    Now that we’re clear on what a USP is and why it’s valuable,
    let’s start creating one for your business. Below you’ll find a
    simple 3-step process to help you craft your USP in a clear and
    concise way.

    Let’s get started!

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    1
    www.harveker.com
    What ’s Your USP? : How To Stand Out In Any Market

    STEP 1:
    ANSWER THE BELOW QUESTIONS RELATED TO YOUR BUSINESS
    1. Differentiator / Market Gap

    What are the 3-5 biggest benefits a customer gets from using your
    product/service that they can’t get anywhere else?

    Some examples…

    • FedEx: Overnight shipping, great customer service, reliable international


    shipping

    • Domino’s Pizza: Fast pizza delivery, hot pizza every time, cheap prices

    • M&M’s: Bite-sized chocolate that doesn’t melt in your hand, keeps clothes and
    kids clean, easily transportable

    Put your answer here:

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    2
    www.harveker.com
    What ’s Your USP? : How To Stand Out In Any Market

    2. Target Audience & Problem

    Who do you help? What individual need or challenge does your target
    market face that your product/service can solve for them?

    Some examples…

    • FedEx: People who need to ship things quickly and hassle-free.

    • Domino’s Pizza: Budget-conscious pizza lovers who don’t like waiting/don’t like
    cold pizza.

    • M&M’s: People who love chocolate and hate when it melts and makes a mess.

    Put your answer here:

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    3
    www.harveker.com
    What ’s Your USP? : How To Stand Out In Any Market

    STEP 2:
    COMBINE YOUR ANSWERS ABOVE INTO ONE STATEMENT
    You can use the below template if it helps. Your answers might overlap, so
    try to rewrite it so that it makes sense.

    I provide (differentiator / gap) ________________________,


    to (target / problem) ________________________.

    Some examples:

    • FedEx provides fast overnight shipping with great customer service for
    people who need to ship things quickly and hassle-free.

    • Domino’s delivers pizza in 30-minutes or less (or it’s free) for people who
    love inexpensive pizza and hate waiting for it to arrive/hate cold pizza.

    • M&M’s provides a way to eat chocolate on-the-go for candy lovers who
    hate melted candy that makes a mess.

    Write your statement here:

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    4
    www.harveker.com
    What ’s Your USP? : How To Stand Out In Any Market

    STEP 3:
    EDIT YOUR STATEMENT TO CREATE YOUR USP
    Now, take your results from Step 2 and condense it. You want your final
    USP to be as specific and simple as possible.

    Great USP’s are crystal clear in their message. That means as soon as you
    hear them, you know exactly what they’re saying. The way to make this
    happen is to do a few drafts until you arrive at your final USP.

    Examples:

    • FedEx: “When it absolutely, positively has to be there overnight.”

    • Domino’s Pizza: “We deliver hot, fresh pizza to your door in 30 minutes or less,
    or it’s free.”

    • M&M’s: “Melts in your mouth, not in your hands.”

    Create your USP here:

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    5
    www.harveker.com
    What ’s Your USP? : How To Stand Out In Any Market

    AWESOME! GREAT JOB FIGURING OUT YOUR USP!


    Now you might be thinking, “Okay, so what do I do with this, Harv?”

    And that’s a great question. Knowing how to communicate your unique


    value is just ONE important piece of the business success puzzle. Your
    next step is to get the full picture. For that, join me for my signature
    online training:

    “The 500 Million Dollar Secret”

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    6
    www.harveker.com
    What ’s Your USP? : How To Stand Out In Any Market

    When you attend, you’ll discover:

    • A step-by-step model to sell anything, anytime, and make your sales


    predictable

    • How to instantly eliminate all fear, doubt, and non-supportive beliefs


    around selling

    • How to make 10X more income from one slight change to your business
    model

    • And much, much more!

    This training is completely FREE, but it’s only available for a limited time.
    Come find out what it takes to achieve real success and wealth

    Click here now to pick the best date and time for you.

    © 2005-2019, Updated Annually, T.H.E. One Nevis, LLC


    7
    www.harveker.com

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