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Profile
Reece email address
[email protected]
phone number
Twitter
@ReeceElder

Elder
Website Reece elder is a 23 year old Designer (?) with a BA in Product Design and an
07464198421 reeceelder.com
MA in Design Futures from Cardiff Metropolitan.
instagram Linked In
@reeceelder reece-elder
Designer? He mainly works on Graphic and UI and UX design but dabbles in concept
Personal Profile Experience design, speculative design, photography and game development.
As a worker, I feel as if I am diligent, productive Volunteering Placement Sri Lanka
and charismatic, able to work in teams or on July 2016 - August 2016
my own depending on the job, taking on a lead-
For a period of 6 weeks I volunteered in Sri Lanka as a teacher and care
His work shows a collection of different skills and techniques developed
ership role when necessary or being a team
member. My experience as a product designer supporter for mentally handicapped children and adults. During the project I through undertaking 2 different degrees with differing ideals as well as
meant I worked for months on the same prob- was working with strangers and built strong team building skills as well as
lem working different solutions showing that I the confidence to teach and educate as a complete stranger to that nation. developing his own way of working and designing through the degrees
have the dedication to keep at something and
the persistence to know I will solve whatever
Student Union Lead Representative separate to what was being taught.
problems are in front of me. As an individual I
September 2015 - July 2018
have a relaxed personality and to ensure that For 2 of my years whilst studying at Cardiff Metropolitan (2nd Year and MA)
people can keep calm under pressure, I know I was the lead representive of the art school for the Student Union. This He has an interest in Sci-Fi and weird physics, cooking, gaming and
that in any job a sense of emotional wellbeing showed a desire to give back to the community which had given to me. For
is is important to promote for the overall this role I had to have social and organisational skills to arrange meetings questionable fashion choices.
morale of an enviornment. I tend to work above and discussions of my student body as well as professional skills to relay
and beyond and see how I can benefit the envi- necessary information in the correct channels and learn meeting etiqueete.
onment I am working for, not just in terms of
work and projects but other ways in which I STEM CYMRU Ambassador He has a variety of wells of information and inspiration to draw from and
can help, such as social prokects, team build- September 2016 - July 2018 would be a valuable asset to any design team.
ing projects and overall methods of building a
Throughout my last 3 years of University I occasionally worked as an
cohesive unit.
ambassador the Cymru branch of STEM. This entailed helping with
managing STEM events such as big bang fairs to being an advisor for teams
Education of students studying STEM who wanted some expert advice from designers, Reece Elder
2006 - 2014 this came as CAD advice as well as manufacturing and aesthetics.
GCSE’s & A Levels: Maths, Design,
Physics and Psychology Co-Op CTM
2014 - 2017 September 2018 - April 2019
BA Product Design
Cardiff Metropolitan University Following University I took up a role in the local Co-Op, where I learned many
staple organisational skills which cannot be taught must be discovered
2017 - 2018 through working. The job relied heavily on balancing social skills and
MA Design Futures
Cardiff Metropolitan University organsational skills ensuring you achieve everything you need to whilst
keeping customers happy.

Skills Bar Staff

My key skills are my design and creative skills, September 2018 - Ongoing
with a strong understanding of Photoshop, Whilst working for the Co-Op I took up a bar staff role which was both social
Illustrator, Lightroom and the Adobe CC suite skills training and management skills, where I am the primary cellar man
as well as all Microsoft Office Applications. meaning I need to know how to organise my stock, keep it ordered and have
Away from software skills I have been trained a say in the management chain about how to run the cellar.
in meeting etiquette such as minutes,
document skimming, presenting, debating
and critical thinking. As a creatively trained Refrences
individual I work visually and can present Availble Upon Request
ideas in ways which can be understood
through series of thinking diagrams which
promote thinking and conversations. Through
having representative roles I’ve learnt how to
Interests

Use this QR Code or click or

email effectively, understanding the software
and how to concisely get across information.
Sci-Fi Gaming
My projects as a creative revolved around

This Link to get to my website.

usability and user interactions, so I know how Photography Bad fashion
to design things to be read, interacted with
and understood. Cooking Physics
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ARC IS A SPECULATIVE INTERACTIVE ART

INSTALLATION EXPLAINING THE SIMULATION THEORY
CONSPIRACY THEORY AND SOCIOLOGY BEHIND IT.
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arc:
arc: consists of an interactive video game that is designed to look like
a nostalgic and vaporwave influenced chat-room. The game allows you
to talk to NPC’s with random user-names and icons who’s conversation
dialogue is directly influenced by the user’s answers to their questions.
It is constructed to be an educational branch system but all of the paths
lead to the same ending suggesting a deeper level of understanding that all
elements in life are out of our control. The project was more than just a video
game and I constructed a diorama consisting of objects influenced by the
aesthetic as well as mood lights and vaporwave concept art.
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arc:
The UI of ARC is simplistic and easy to navigate as the program is not a
functional chat-room but instead designed to simulate one. By using a live
update on the splash screen and animated typing icons it’s suggested that
the program is more than just a graphic but can instead be interacted with.
The natural development of the art style lead to glitch art and 8-bit art to be
introduced as a nod to the art styles which influenced the process. By also
including actual loading screens and typing delays which aren’t needed the
program feels more realistic and is a use of affordances. A video of the game
in action can be accessed through this link.
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arc:
In order to sell the concept I needed to create an atmosphere that makes
sense for the art style and the ideas behind the project. That is why the
Vaporwave art was introduced, which is colourful art nostalgic to a time
which was never experienced by the artist. It’s generally produced by
people born between the ages of 1990 and 2000 and is designed to be
nostalgic of a fantasy early 90’s with the technology boom. An integral part
of the aesthetic movement is the ‘Fiji’ Water bottle, so I took it upon myself
to develop ‘Reeji’ water, following similar aesthetic choices.
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Juba is a concept brand FOR A KAYAKING

COMPANY THAT WANTED TO BREAK INTO EXTREME
SPORTS AND FASHION.
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JUBA
JUBA began as a generated name and starting word of water sports and I
developed it into a narrative and market goal. The initial development was
high street fashion, so after developing a logo and brand I made mock-ups
of t shirts. The original T shirt with a simplistic logo as a means of brand
awareness and brand loyalty. By using an ‘urban’ feel its ensuring it’s being
sold as clothing suitable to the target market of extreme sports instagram
influencers.
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JUBA
The extreme sports and alternative fashion market allow a lot more
variability in design, allowing use of different colour schemes, patterns and
source material. This page features sticker mock-ups, snowboard concept
which is far away from the original kayak movement, helmet ideas and a
simple square splash logo page, suitable for social media. With a branding
package such as this people can see what this company stands for, and has
the potential to reach a lot of customers through a variety of interests.
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JUBA
The ‘Break an Oar’ Slogan came about as I was trying to develop what this
company is wanting to do. The company ideal I settled on was they were
eager to break out of their box and willing to risk failure to develop their
brand. Therefore they could be told to ‘Break a leg’. By playing with that
idea I incorporated where the brand came from into the classic phrase.
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Suppose you are simulated is the title of my

Masters thesis, linked to my main project (arc)
about simulation theory.
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Suppose You Are Simulated

One of my goals for my Masters degree was to produce a detailed and well
thought out thesis outlying my research as a separate piece of work, not
just as an additive to my major project. Because of this the thesis is in itself
a piece of art in my opinion. The colour scheme and art style is related to
my major project, but the same could be said for my major project being
influenced by this piece. It is written as a research thesis for the science,
philosophy and sociology behind the concept of the ‘Simulation Theory’
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Suppose You Are Simulated

As a designer I like to use humour, unexpectedness and confusion tactics
in my work. Which is why the essay features a ‘This page has been left
intentionally blank’ as a little easter egg for anyone that reads to the end
of my piece. As well as this the book features graphics for every chapter
beginning, a generally humorous or thought provoking quote about the
section and references from Sci-Fi as well as approved scientific academic
journals. You can access a PDF of the thesis at This Link.
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Coach is a concept expanding on an Old design

brief to develop the education experience for
inmates of UK prisons.
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Coach
Coach was initially called educ8 in University and was a tablet design not
focusing on the UI element. The concept developed as a UI and UX project
which required a more cohesive brand name. The concept is for an app or OS
that would be implemented on prison standard tablets as a means of filling
out a notebook, watching and listening to media, shopping through the prison
catalogue and admin work. The concept needed to be reminiscent of typical
tablet OS’s and robust enough to work without needing maintenance or
updating.
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Coach
The OS is designed to be implemented on an E-ink screen rather than the
typical LCD screen, hence the black and white UI. By also using a black
theme rather than a white theme the tablet solves the problem of light
pollution which is a concern in the prison environment. For the overall design
of the tablet and OS research was needed in the environment and with the
target market. This lead to understanding things such as light pollution and
realising that the device cannot have any physical buttons so all navigation
must be done through the app.
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Coach
A mock up of the app shown here suggests the kind of build of tablet for the
prison environment. An integral part for me was appropriate aesthetics. This
product should not be designed as ‘luxury’ item but instead a necessity. If
it were to be a luxury item it could be stolen or considered valuable. but
if it looks mundane to an extent it will be implemented universally. This
page also shows some of the branding for the product which is shown in
a different light, as this is generally advertising for people outside of the
prison environment.
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Nudge is a development of a university project

of the same name to improve family hygiene and
overall physical well-being.
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Nudge
The Nudge app is designed to be used with NFC stickers or more robust NFC
bracelets attached to various ‘tasks’ around the house. These tasks could
be anything that could be gamified by the family, such as cleaning teeth,
taking bins out or taking the dog for a walk. It is designed to be used by the
entire family as a means of scoring points for certain activities and earning
new customisation rewards. One of the challenges was producing a UI that
is attractive to the whole family,the focus being children but not the target
market or the entire audience of users. That is why the pale blue and simple
operational scrolling and swiping was introduced.
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Nudge
A key aspect of the app is the customisation of any users, tasks or assigned
NFC stickers through physical stickers and colour customisation to in app
digital customisations. All of these things aren’t necessarily needed but are
more incentives for the younger generations to complete tasks to earn new
gradients etc. The whole app uses the same pale blue colour scheme and
features gradients and various shaders for the mechanics. As well as this all
colour customisations are gradients rather than simple plain colours to make
the app and the UI pop and stand out amongst other apps.
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保护文物
Protect the Cultural Relics
Protect the cultural relics is a photo book
produced by myself of images from Beijing. You
can access the entire book at this link.
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Abstract
Stuff
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Thank you for your time.

Contact me through [email protected] for more in-
formation or check out my website reeceelder.com for
more work and social media.