QUESTIONS FOR PRACTICE

MGT -519: MANAGERIAL COMMUNICATION

Prepared for the students of MBS First Semester 2015 TU, Kirtipur
Megharaj Adhikari
[email protected]
CDM, TU

UNIT 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS/MANAGERIAL

COMMUNICATION

ACHIEVING SUCCESS THROUGH EFFECTIVE BUSINESS COMMUNICATION

Concept Based Questions

1. Explain the importance of effective communication to your career and to the companies
where you will work.
2. Describe the communication skills employers will expect you to have and the nature of
communicating in an organization using an audience-centered approach.
3. Describe the communication process model and the ways that social media are changing
the nature of business communication.
4. List four general guidelines for using communication technology effectively.
5. Define ethics, explain the difference between an ethical dilemma and an ethical lapse,
and list six guidelines for making ethical communication choices.

COMMUNICATING IN TEAMS AND MASTERING LISTENING AND NON-VERBAL

COMMUNICATION

1. List the advantages and disadvantages of working in teams, describe the characteristics of
effective teams, and highlight four key issues of group dynamics.
2. Offer guidelines for collaborative communication, identify major collaboration
technologies, and explain how to give constructive feedback.
3. List the key steps needed to ensure productive team meetings.
4. Identify the major technologies used to enhance or replace in-person meetings.
5. Identify three major modes of listening, describe the listening process, and explain the
problem of selective listening.
6. Explain the importance of nonverbal communication, and identify six major categories of
nonverbal expression.
7. Explain the importance of business etiquette, and identify three key areas in which good
etiquette is essential. CHAPTER OUTLINE

COMMUNICATING INTER-CULTURALLY

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1. Discuss the opportunities and challenges of intercultural communication.
2. Define culture, explain how culture is learned, and define ethnocentrism and
stereotyping.
3. Explain the importance of recognizing cultural variations, and list eight categories of
cultural differences.
4. List four general guidelines for adapting to any business culture.
5. Identify seven steps you can take to improve your intercultural communication skills.
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APPLYING THREE STEPS WRITING

PLANNING BUSINESS MESSAGES

1. Describe the three-step writing process.
2. Explain why its important to analyze a communication situation in order to define your
purpose and profile your audience before writing a message.
3. Discuss information-gathering options for simple messages, and identify three attributes
of quality information.
4. List the factors to consider when choosing the most appropriate medium for a message.
5. Explain why good organization is important to both you and your audience, and list the
tasks involved in organizing a message.

WRITING BUSINESS MESSAGES

1. Identify the four aspects of being sensitive to audience needs when writing business
messages.
2. Explain how establishing your credibility and projecting your companys image are vital
aspects of building strong relationships with your audience.
3. Explain how to achieve a tone that is conversational but businesslike, explain the value of
using plain language, and define active and passive voice.
4. Describe how to select words that are not only correct but also effective.
5. Define the four types of sentences, and explain how sentence style affects emphasis
within a message.
6. Define the three key elements of a paragraph, and list five ways to develop unified,
coherent paragraphs.
7. Identify the most common software features that help you craft messages more
efficiently.

COMPLETING BUSINESS MESSAGES

1. Discuss the value of careful revision, and identify the three key aspects to consider when
evaluating your first drafts.
2. List four techniques you can use to improve the readability of your messages.
3. Describe eight steps you can take to improve the clarity of your writing, and give four
tips on making your writing more concise.
4. List four principles of effective design, and explain the role of major design elements in
document readability.
5. Explain the importance of proofreading, and give eight tips for successful proofreading.
6. Discuss the most important issues to consider when distributing your messages.

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UNIT 2: WRITING LETTERS, E-MAILS, AND INSTANT MESSAGES

WRITING ROUTINE AND POSITIVE MESSAGES

1. Outline an effective strategy for writing routine business requests.
2. Describe three common types of routine requests.
3. Outline an effective strategy for writing routine replies and positive messages.
4. Describe six common types of routine replies and positive messages.

Problem and Application of Concepts / Theory Analysis Questions

1. Your boss just announced that you have been promoted to be the Director of European
operation of the Aconite Media Solutions, inc. You really like the job but you dont speak
French. Then, you come to know that Professor Jean Pierre at Marseille University
conducts a two-week intensive course in French. If this information is true, this could be
the course youre looking for. Now, write to Professor Pierre for details about the course.
Youll need information about cost, the nature of the program, the number of people the
professor has trained, and the verification of the programs success. You may need other
information as well. Think about the situation carefully and prepare an inquiry letter
addressed to the professor that will get you the desired information.

2. Message Strategies: Responding to Claims and Requests for Adjustments

Your company markets a line of automotive accessories for people who like to tune
their cars for maximum performance. A customer has just written a furious email,
claiming that a supercharger he purchased from your website didnt deliver the extra
engine power he expected. Your company has a standard refund process to handle
situations such as this, and you have the information you need to inform the customer
about that. You also have information that could help the customer find a more
compatible supercharger from one of your competitors, but the customers email message
is so abusive that you dont feel obligated to help. Is this an appropriate response? Why
or why not?

3. Message Strategies: Requesting Information

You are writing a book about the advantages and potential pitfalls of using online
collaboration systems for virtual team projects. You would like to include several dozen
real-life examples from people in a variety of industries. Fortunately, you publish a
highly respected blog on the subject, with several thousand regular readers.
Write a post for your blog that asks readers to submit brief descriptions of their
experiences using collaboration tools for team projects. Ask them to email stories of how
well a specific system or approach worked for them. Explain that they will receive an
autographed copy of the book as thanks, but they will need to sign a release form if their
stories are used. In addition, emphasize that you would like to use real namesof people,
companies, and soft warebut you can keep the anecdotes anonymous if readers require.
To stay on schedule, you need to have these stories by October 25, 2014.

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4. Message Strategies: Requesting a Recommendation
One of your colleagues, Katina Vander, was recently promoted to department manager
and now serves on the companys strategic planning committee. At its monthly meeting
next week, the committee will choose an employee to lead an important market research
project that will help define the companys product portfolio for the next five years. You
worked side by side with Vander for five years, so she knows your abilities well and has
complimented your business insights on many occasions. You know that because she has
only recently been promoted to manager, she needs to build credibility among her peers
and will therefore be cautious about making such an important recommendation. On the
other hand, making a stellar recommendation for such an important project would show
that she has a good eye for talentan essential leadership trait.
Write an email message to Vander, telling her that you are definitely interested in leading
the project and asking her to put in a good word for you with the committee. Mention
four attributes that you believe would serve you well in the role: a dozen years of
experience in the industry, an engineering degree that helps you understand the
technologies involved in product design, a consistent record of excellent or exceptional
ratings in annual employee evaluations, and the three years you spent working in the
companys customer support group, which gave you a firsthand look at customer
satisfaction and quality issues. Make up any additional details you need to write the
message.
5. Message Strategies: Requesting a Recommendation
After five years of work in the human resources department at Cell Genesys (a company
that is developing cancer treatment drugs), you were laid off in a round of cost-cutting
moves that rippled through the biotech industry in recent years. The good news is that
you found stable employment in the grocery distribution industry. The bad news is that in
the three years since you left Cell Genesys, you have truly missed working in the exciting
biotechnology field and having the opportunity to be a part of something as important as
helping people recover from life-threatening diseases. You know that careers in biotech
are uncertain, but you have a few dollars in the bank now, and youre willing to ride that
rollercoaster again.
Draft an email to Calvin Morris, your old boss at Cell Genesys, reminding him of the
time you worked together and asking him to write a letter of recommendation for you.

6. Message Strategies: Requesting an Adjustment

Love at first listen is the only way to describe the way you felt when you discovered
SongThrong.com . You enjoy dozens of styles of music, from Afrobeat and Tropicalia to
mainstream pop and the occasional blast of industrial metal, and SongThrong.com has
them all for only $9.99 a month. You can explore every genre imaginable, listening to as
many tracks as you like for a fixed monthly fee. The service sounded too good to be
trueand sadly, it was. The service was so unreliable that you began keeping note of
when it was unavailable. Last month, it was down for all or part of 12 dayswell over a
third of the month. As much as you like it, youve had enough.
Write an email to [email protected], requesting a full refund. To get the $9.99
monthly rate, you prepaid for an entire year ($119.88), and youve been a subscriber for
two months now. You know the service has been out for at least part of the time on 12

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separate days last month, and while you didnt track outages during the first month, you
believe it was about the same number of days.

7. Message Strategies: Requesting Action

You head up the corporate marketing department for a nationwide chain of clothing
stores. The company has decided to launch a new store within-a-store concept, in which a
small section of each store will showcase business casual clothing. To ensure a
successful launch of this new strategy, you want to get input from the best retailing minds
in the company. You also know its important to get regional insights from around the
country, because a merchandising strategy that works in one area might not succeed in
another.
Write an email message to all 87 store managers, asking them to each nominate one
person to serve on an advisory team (managers can nominate themselves if they are local
market experts). Explain that you want to find people with at least five years of retailing
experience, a good understanding of the local business climate, and thorough knowledge
of the local retail competition. In addition, the best candidates will be good team players
who are comfortable collaborating long distance, using virtual meeting technologies.
Also, explain that while you are asking each of the 87 stores to nominate someone, the
team will be limited to no more than eight people. Youve met many of the store
managers, but not all of them, so be sure to introduce yourself at the beginning of the
message.

8. Message Strategies: Granting Claims

Your company sells flower arrangements and gift baskets. Holidays are always a rush,
and the overworked staff makes the occasional mistake. Last week, somebody made a big
one. As a furious email message from a customer named Anders Ellison explains, he
ordered a Valentines Day bouquet for his wife, but the company sent a bereavement
arrangement instead.
Respond to Ellisons email message, apologizing for the error, promising to refund all
costs that Ellison incurred, informing him that the correct arrangement will arrive
tomorrow (and he wont be charged anything for it), and offering Ellison his choice of
any floral arrangement or gift basket for free on his wifes birthday.

9. Message Strategies: Providing Recommendations

As a project manager at Orbitz, one of the largest online travel services in the world,
youve seen plenty of college interns in action. However, few have impressed you as
much as Maxine Max Chenault. For one thing, she learned how to navigate the
companys content management system virtually overnight and always used it properly,
whereas other interns sometimes left things in a hopeless mess. She asked lots of
intelligent questions about the business. Youve been teaching her blogging and website
design principles, and shes picked them up rapidly. Moreover, she is always on time,
professional, and eager to assist. Also, she didnt mind doing mundane tasks. On the
downside, Chenault is a popular student. Early on, you often found her busy on the phone
planning her many social activities when you needed her help. However, after you had a
brief talk with her, this problem vanished. Youll be sorry to see Chenault leave when she
returns to school in the fall, but youre pleased to respond when she asks you for a letter

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of recommendation. Shes not sure where shell apply for work after graduation or what
career path shell choose, so she asks you to keep the letter fairly general.
Evaluate what should and should not be in the letter. Prepare an outline based on your
evaluation and then draft the letter.

10. Message Strategies: Good News Messages

Amateur and professional golfers in search of lower scores want to find clubs that are
optimized for their individual swings. This process of club fitting has gone decidedly high
tech in recent years, with fitters using Doppler radar, motion-capture video, and other
tools to evaluate golfers swing and ball flight characteristics. Hot Stix Golf is a leader in
this industry, having fitted more than two hundred professionals and thousands of
amateurs.
Imagine that you are the communications director at the Indian Wells Golf Resort in
Indian Wells, California. Your operation has just signed a deal with Hot Stix to open a
fitting center on site. Write a three-paragraph message that could be posted on the resort
blog. The first paragraph should announce the news that the Hot Stix center will open in
six months, the second should summarize the benefits of club fitting, and the third should
offer a brief overview of the services that will be available at the Indian Wells Hot Stix
Center. Information on club fitting can be found on the Hot Stix website; make up any
additional information you need to complete the post.

WRITING NEGATIVE MESSAGE

Concept Based Questions

1. Apply the three-step writing process to negative messages.

2. Explain how to use the direct approach effectively when conveying negative news.
3. Explain how to use the indirect approach effectively when conveying negative news.
4. Explain the importance of maintaining high standards of ethics and etiquette when
delivering negative messages.
5. Describe successful strategies for sending negative messages on routine business matters.
6. List the important points to consider when conveying negative organizational news.
7. Describe successful strategies for sending negative employment-related messages.

Problem and Application of Concepts / Theory Analysis Questions

1. You are Vice-President of Gauri Shankar Bank Ltd., New Road, Kathmandu. You have
recently received a persuasive letter from the President of Children at Risk Society,
Nepal, a Non-profit organization that has been actively working toward helping street
children of the major metropolitan cities of Nepal. They have also attached a list of very
impressive accomplishments, including free housing to 100 children, sending 40 children
of varied age groups to private schools in Kathmandu, and offering yoga and karate
classes to 50 young children from different parts of the country. In the letter, they have
asked for a generous donation so that they could build a residential school complex of
their own that would educate and house 150 destitute children who are at risk. Your
company has provided monetary support for similar organizations in the past. Despite all

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the good work the Children at Risk, Nepal, is doing for children, you must deny the
request for funding. Write a REQUEST REFUSAL letter to the organization, offering
good reasons for the refusal while maintaining your companys good image and good
relationship with the organization.

2. Message Strategies: Rejecting Suggestions and Proposals

Walter Joss is one the best employees in your department, a smart and hard worker with a
keen mind for business. His upbeat attitude has helped the entire department get through
some rough times recently, and on a personal level, his wise counsel helped you grow
into a leadership role when you were promoted to marketing manager several years ago.
You generally welcome Josss input on the departments operations, and you have
implemented several of his ideas to improve the companys marketing efforts. However,
the proposal he emailed you yesterday was not his best work, to put it mildly. He
proposed that the company dump the advertising agency it has used for a decade and
replace it with some new agency youve never heard of. The only reasons he offered were
that the agency had become unresponsive and that a smaller agency could meet our
needs better. He failed to address any of the other criteria that are used to select
advertising agencies, such as costs, creative skills, technical abilities, geographic reach,
research capabilities, and media experience. This is the first youve heard any criticism of
the agency, and in fact, their work was helped your company increase sales every year.
Draft an email message to Joss, rejecting his proposal.

3. Message Strategies: Making Routine Negative Announcements

Youve been proud of many things your gardening tool company has accomplished as it
has grown from just you working in your basement shop to a nationally known company
that employs over 200 people. However, nothing has made you prouder than the
companys Helping Our Hometown Grow program, in which employees volunteer on
company time to help residents in your city start their own vegetable gardens, using tools
donated by the company. Nearly 50 employees have participated directly, helping some
500 families supplement their grocery budgets with home-grown produce. Virtually
everyone in the company has contributed, though, because employees who didnt
volunteer to help in the gardens pitched in to cover the work responsibilities of the
volunteers. Sadly, ten years after you launched the program, you have reached the
inescapable conclusion that the company can no longer afford to keep the program going.
With consumers around the country still struggling with the after effects of a deep
recession, sales have been dropping for the past three yearseven as lower cost
competitors step up their presence in the market. To save the program, you would have to
lay off several employees, but your employees come first.
Write an email to the entire company, announcing the cancellation of the program.

4. Message Strategies: Rejecting Suggestions and Proposals

Lee Valley Tools sells high quality woodworking tools across Canada through its retail
stores and around the world through its website and catalogs. While weekend hobbyists
can pick up a mass-produced hand plane (a tool for smoothing wood) for $20 or $30 at
the local hardware store, serious woodworkers pay five or ten times that much for one of
Lee Valleys precision Veritas planes. For the price, they get top-quality materials,
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precision manufacturing, and innovative designs that help them do better work in less
time. Lee Valley sells both its own Veritas brand tools as well as 5,000 tools made by
other manufacturers. One of those companies has just emailed you to ask if Lee Valley
would like to carry a new line of midrange hand planes that would cost more than the
mass-market, hardware-store models but less than Lee Valleys own Veritas models.
Your job is to filter requests such as this, rejecting those that dont meet Lee Valleys
criteria and forwarding those that do to the product selection committee for further
analysis. After one quick read of this incoming email message, you realize there is no
need to send this idea to the committee. While these planes are certainly of decent
quality, they achieve their lower cost through lower-quality steel that wont hold an edge
as long and through thinner irons (the element that holds the cutting edge) that will be
more prone to vibrate during use and thus produce a rougher finish. These planes have a
market, to be sure, but theyre not a good fit for Lee Valleys top-of-the-line product
portfolio. Moreover, the planes dont offer any innovations in terms of ease of use or any
other product attribute.
Reply to this email message, explaining that the planes appear to be decent tools, but they
dont fit Lee Valleys strategy of offering only the best and most innovative tools.
Support your decision with the three criteria described above. Choose the direct or
indirect approach carefully, taking into consideration your companys relationship with
this other company.

5. Message Strategies: Negative Announcements on Routine Matters

Youre a marketing manager for Stanton, one of the premier suppliers of DJ equipment
(turntables, amplifiers, speakers, mixers, and related accessories). Your companys latest
creation, the FinalScratch system, has been flying off retailers shelves. Both professional
and amateur DJs love the way that FinalScratch gives them the feel of working with vinyl
records by letting them control digital music files from any analog turntable or CD player
while giving them access to the endless possibilities of digital music technology. Sales
are strong everywhere except in Music99 stores, a retail chain in the Mid-Atlantic region.
You suspect the cause: The owners of this chain refused to let their salespeople attend the
free product training you offered when FinalScratch was introduced, claiming their
people were smart enough to train themselves. To explore the situation, you head out
from Stanton headquarters in Hollywood, Florida, on an undercover shopping mission.
After visiting a few Music99 locations, youre appalled by what you see. The salespeople
in these stores clearly dont understand the FinalScratch concept, so they either give
potential customers bad information about it or steer them to products from your
competitors. No wonder sales are so bad at this chain.
Youre tempted to pull your products out of this chain immediately, but you know how
difficult and expensive it is to recruit new retailers in this market. However, this situation
cant go on; youre losing thousands of dollars of potential business every week. Write a
letter to Jackson Fletcher, the CEO of Music99 (14014 Preston Pike, Dover, DE 19901),
expressing your disappointment in what you observed and explaining that the Music99
sales staff will need to agree to attend product training or else your companys
management team will consider terminating the business relationship. Youve met Mr.
Fletcher in person once and talked to him on the phone several times, and you know him
well enough to know that he will not be pleased by this ultimatum. Music99 does a good

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job selling other Stanton productsand hell probably be furious to learn that you were
spying on his sales staff.

6. Message Strategies: Negative Announcements on Routine Matters

Your company, PolicyPlan Insurance Services, is a 120-employee insurance claims
processor based in Milwaukee. PolicyPlan has engaged Midwest Sparkleen for interior
and exterior cleaning for the past five years. Midwest Sparkleen did exemplary work for
the first four years, but after a change of ownership last year, the level of service has
plummeted. Offices are no longer cleaned thoroughly, youve had to call the company at
least six times to remind them to take care of spills and other messes that theyre
supposed to address routinely, and theyve left toxic cleaning chemicals in a public
hallway on several occasions. You have spoken with the owner about your concerns
twice in the past three months, but his assurances that service would improve have not
resulted in any noticeable improvements. When the evening cleaning crew forgot to lock
the lobby door last Thursdayleaving your entire facility vulnerable to theft from
midnight until 8 a.m. Friday morningyou decided it was time for a change.

Write a letter to Jason Allred, owner of Midwest Sparkleen, 4000 South Howell Avenue,
Milwaukee, WI, 53207, telling him that PolicyPlan will not be renewing its annual
cleaning contract with Midwest Sparkleen when the current contract expires at the end of
this month. Cite the examples identified above, and keep the tone of your letter
professional.

7. Message Strategies: Negative Organizational Announcements

XtremityPlus is known for its outlandish extremesports products, and the Looney Launch
is no exception. Fulfilling the dream of every childhood daredevil, the Looney Launch is
an aluminum and fiberglass contraption that quickly unfolds to create the ultimate bicycle
jump. The product has been selling as fast as you can make it, even though it comes
plastered with warning labels proclaiming that its use is inherently dangerous. As
XtremityPluss CEO, you were nervous about introducing this product, and your fears
were just confirmed: Youve been notified of the first lawsuit by a parent whose child
broke several bones after crash-landing off a Looney Launch.

Write a post for your internal blog, explaining that the Looney Launch is being removed
from the market immediately. Tell your employees to expect some negative reactions
from enthusiastic customers and retailers but explain that (a) the company cant afford
the risk of additional lawsuits; and (b) even for XtremityPlus, the Looney Launch pushes
the envelope a bit too far. The product is simply too dangerous to sell in good conscience.

8. Message Strategies: Negative Organizational Announcements

People who live for an adrenaline rush can find a way to go fast from Canadas
Bombardier Recreational Products. Bombardier is one of the worlds top makers of
snowmobiles, personal watercraft , engines for motorboats, and all-terrain vehicles
(ATVs)all designed for fast fun. Because it sends customers hurtling across snow,
water, or land at high speeds, Bombardier takes safety quite seriously. However,
problems do arise from time to time, requiring a rapid response with clear communication

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to the companys customer base. Bombardier recently became aware of a potentially
hazardous situation with the race-ready version of its Can-Am DS 90 X ATVs. This
model is equipped with a safety device called a tether engine shutoff switch, in which a
cord is connected to a special switch that turns off the engine in the event of an
emergency. On the affected units, pulling the cord might not shut off the motor, which is
particularly dangerous if the rider falls off the ATV will continue on its own until the
engine speed returns to idle.
Write an email message that will be sent to registered owners of 2008 and 2009 DS 90 X
ATVs that include the potentially faulty switch. Analyze the situation carefully as you
choose the direct or indirect approach for your message. Explain that the tether engine
shutoff switch may not deactivate the engine when it is pulled in an emergency situation.
To prevent riders from relying on a safety feature that might not work properly,
Bombardier, in cooperation with transportation safety authorities in the United States and
Canada, is voluntarily recalling these models to have the tether switch removed.
Emphasize the serious nature of the situation by explaining that if the rider is ejected and
the engine shutoff switch does not work properly, the ATV will run away on its own,
potentially resulting in significant injuries or deaths. Owners should stop riding their
vehicles immediately and make an appointment with an authorized dealer to have the
switch removed. The service will be performed at no charge, and customers will receive a
$50 credit voucher for future purchases of Bombardier accessories. Include the following
contact information: www.can-am.brp.com and 1-888-638-5397.

9. Message Strategies: Communicating in a Crisis

One of your companys worst nightmares has just come true. EQ Industrial Services
(EQIS), based in Wayne, Michigan, operates a number of facilities around the country
that dispose of, recycle, and transport hazardous chemical wastes. Last night, explosions
and fires broke out at the companys Apex, North Carolina, facility, forcing the
evacuation of 17,000 local residents.

Its now Friday, the day after the fire. Write a post for the companys blog, covering the
following points:
o A fire broke out at the Apex facility at approximately 10 p.m. Thursday.

o No one was in the facility at the time.

o Because of the diverse nature of the materials stored at the plant, the cause of the
fire is not yet known.

o Rumors that the facility stores extremely dangerous chlorine gas and that the fire
was spreading to other nearby businesses are not true.

o Special industrial firefighters hired by EQIS have already brought the fire under
control.
o Residents in the immediate area were evacuated as a precaution, and they should
be able to return to their homes tomorrow, pending permission from local
authorities.

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o Several dozen residents were admitted to local hospitals with complaints of
breathing problems, but most have been released already; about a dozen
emergency responders were treated as well. At this point (Friday afternoon), tests
conducted by the North Carolina State Department of Environment and Natural
Resources had not detected anything out of the ordinary in the air.
Conclude by thanking the local police and fire departments for their assistance
and directing readers to EQISs toll-free hot line for more information.

WRITING REPORTS
Concept based questions
1. Adapt the three-step writing process to reports.
2. Describe an effective process for conducting business research, explain how to evaluate
the credibility of an information source, and identify the five ways to use research results.
3. Explain the role of secondary research and describe the two major categories of online
research tools.
4. Explain the role of primary research and identify the two most common forms of primary
research for business communication purposes.
5. Explain how to plan informational reports and website content.
6. Identify the three most common ways to organize analytical reports.
7. Explain how to plan Report.
8. Explain how to adapt to your audiences when writing reports and proposals, and describe
the choices involved in drafting report content.
9. Identify five characteristics of effective writing in online reports, and explain how to
adapt your writing approach for wikis.
10. Discuss six principles of graphic design, and identify the most common types of visuals
used to present data, information, concepts, and ideas.
11. Explain how to integrate visuals with text effectively and how to verify the quality of
your visuals.
12. Describe the process of revising formal reports.
13. Identify the major components of formal reports.
14. Describe an effective plan for proofreading reports.
15. Describe the decision process for distributing reports.

Problem and Application of Concepts / Theory Analysis Questions

1. Imagine that you have to submit a short report to the Director of Human Resources of
your company, Paper Products, Inc., Kathmandu. In the report you will have to present
the advantages and disadvantages of e-learning and making a recommendation about
whether Paper Products, Inc., should invest time and money in training its employees this
way. Now, prepare a detailed report plan, in which you include
Brief introduction to the topic
Statement of problem
Purpose and scope

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Methodology
Preliminary outlines
Tentative date with job allocation with your team members name

2. Planning: Analyzing the Situation

South by Southwest (SXSW) is a family of conferences and festivals in Austin, Texas, that
showcase some of the worlds most creative talents in music, interactive media, and film. In
addition to being a major entertainment venue for a week every March, SXSW is also an
increasingly important trade show , an opportunity for companies to present products and
services to potential customers and business partners.
You work for a company that makes music training equipment, such as an electronic
keyboard with an integrated computer screen that guides learners through every step of
learning to play the keyboard. Your manager has asked you to look into whether the
company should rent an exhibition booth at SXSW next year. Prepare a work plan for an
analytical report that will assess the promotional opportunities at SXSW and make a
recommendation on exhibiting. Include the statement of purpose, a problem statement for
any research you will conduct, a description of what will result from your investigation, the
sources and methods of data collection, and a preliminary outline.

3. Research: Conducting Primary Research (Surveys)

You work for a movie studio that is producing a young directors first motion
picturethe story of a group of unknown musicians finding work and making a
reputation in a competitive industry. Unfortunately, some of your friends say that the
182-minute movie is simply too long. Others say they couldnt imagine any sequences to
cut out. Your boss wants to test the movie on a regular audience and ask viewers to
complete a questionnaire that will help the director decide whether edits are needed and,
if so, where.
Design a questionnaire that you can use to solicit valid answers for a report to the director
about how to handle the audiences reaction to the movie.

4. Message Strategies: Informational Reports

Success in any endeavor doesnt happen all at once. For example, success in college is
built one quarter or semester at a time, and the way to succeed in the long term is to make
sure you succeed in the short term. After all, even a single quarter or semester of college
involves a significant investment of time, money, and energy.

Imagine you work for a company that has agreed to send you to college full time, paying
all your educational expenses. You are given complete freedom in choosing your courses,
as long as you graduate by an agreed-upon date. All your employer asks in return is that
you develop your business skills and insights as much as possible so that you can make a
significant contribution to the company when you return to full-time work after
graduation. To make sure that you are using your timeand your companys money
wisely, the company requires a brief personal activity report at the end of every quarter or
semester (whichever your school uses). Write a brief informational report that you can

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email to your instructor, summarizing how you spent your quarter or semester. Itemize
the classes you took, how much time you spent studying and working on class projects,
whether you got involved in campus activities and organizations that help you develop
leadership or communication skills, and what you learned that you can apply in a
business career. (For the purposes of this assignment, your time estimates dont have to
be precise.)

5. Message Strategies: Analytical Reports

Mistakes can be wonderful learning opportunities if were honest with ourselves and
receptive to learning from the mistake.
Identify a mistake youve madesomething significant enough to have cost you a lot of
money, wasted a lot of time, harmed your health, damaged a relationship, created serious
problems at work, prevented you from pursuing what couldve been a rewarding
opportunity, or otherwise had serious consequences. Now figure out why you made that
mistake. Did you let emotions get in the way of clear thinking? Did you make a serious
financial blunder because you didnt take the time to understand the consequences of a
decision? Were you too cautious? Not cautious enough? Perhaps several factors led to a
poor decision. Write a brief analytical report to your instructor that describes the situation
and outlines your analysis of why the failure occurred and how you can avoid making a
similar mistake in the future. If you cant think of a significant mistake or failure that
youre comfortable sharing with your instructor, write about a mistake that a friend or
family member made (without revealing the persons identify or potentially causing him
or her any embarrassment).

6. Message Strategies: Analytical Reports

Youve been in your new job as human resources director for only a week, and already
you have a major personnel crisis on your hands. Some employees in the marketing
department got their hands on a confidential salary report, only to learn that, on average,
marketing
employees earn
Employment Statistic Engineering Department Marketing less than
Department engineering
Average number of years of employees. In
work experience 18.2 16.3 addition, several
top performers in
Average number of years of 17.8 8.6 the engineering
experience in current profession group make
significantly
Average number of years with 12.4 7.9 more money than
company anybody in
marketing. The
Average number of years of 6.9 4.8 report was passed
college education around the
company
Average number of years between 6.7 4.3 instantly by
promotions

Salary range $58165K $4585K 13

Median salary $77K $62K
email, and now everyone is discussing the situation. Youll deal with the data security
issue later; for now, you need to address the dissatisfaction in the marketing group. The
given Table lists the salary and employment data you were able to pull from the
employee database. You also had the opportunity to interview the engineering and
marketing directors to get their opinions on the pay situation; their answers are listed in
the given Table
The CEO has asked for a short report, summarizing the data and information you have on
engineering and marketing salaries. Feel free to offer your own interpretation of the
situation as well (make up any information you need), but keep in mind that as a new
manager with almost no experience in the company, your opinion might not have a lot of
influence.

7. Message Strategies: Analytical Reports.

After several false starts over the past few years, tablet computers seem to have finally
caught on among business users. In addition to Apples popular iPad, seemingly every
computer company on the planet is looking to get a share of this market. Will they be a
passing fad? A cool toy or a serious business tool?
Prepare a short analytical report that compares the advantages and disadvantages of tablet
computers for traveling salespeople.

8. Message Strategies: Analytical Reports

Imagine that you have visited any restaurant, including your school cafeteria.
After your visit, write a short report to the owner or manager, explaining (1) what you did
and what you observed, (2) any violations of policy that you observed, and (3) your
recommendations for improvement. The first part of your report (what you did and what
you observed) will be the longest. Include a description of the premises, inside and out.
Tell how long it took for each step in ordering and receiving your meal. Describe the
service and food thoroughly. You are interested in both the good and bad aspects of the
establishments dcor, service, and food. For the second section (violations of policy),
use some common sense. If all the servers but one have their hair covered, you may
assume that policy requires hair to be covered; a dirty window or restroom obviously
violates policy. The last section (recommendations for improvement) involves
professional judgment. What management actions would improve the restaurant?

9. Message Strategies: Informational Reports

Health care costs are a pressing concern at every level in the economy, from individual
households up through companies of all sizes on up to state and federal governments.
Many companies that want to continue offering or to start offering some level of health
insurance to their employees are struggling with a cost spiral that seems out of control.

Identify five ways that companies are reducing the cost of providing health care
insurance for their employees (other than eliminating this benefit entirely). Compile your
findings in a brief report that includes at least one real-life example for each of the five
ways.

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10. Message Strategies: Analytical Reports An observer surveying the current consumer
electronics landscape and seeing Apple products everywhere might be surprised to learn
that during part of the companys history, it was regarded by some as a fairly minor
player in the computer industryand at times a few pundits even wondered whether the
company would survive.
In almost 500-600 words report, identify the reasons Apple has been successful and
explain how other companies can apply Apples strategies and tactics to improve their
business results.

ORAL AND NON VERBAL COMMUNICATION

1. Highlight the importance of presentations in your business career, and explain how to
adapt the planning step of the three-step process to presentations.
2. Describe the tasks involved in developing a presentation after completing the planning
step.
3. Describe the six major design and writing tasks required to enhance your presentation
with effective visuals.
4. Outline four major tasks involved in completing a presentation.
5. Describe four important aspects of delivering a presentation in todays social media
environment.

PREPARING A DOSSIER (record) FOR EMPLOYMENT

1. List eight key steps to finding the ideal opportunity in todays job market.
2. Explain the process of planning your rsum, including how to choose the best rsum
organization.
3. Describe the tasks involved in writing your rsum, and list the major sections of a
traditional rsum.
4. Characterize the completing step for rsums, including the six most common formats in
which you can produce a rsum.
Problem and Application of Concepts / Theory Analysis Questions

1. Your best friend has just graduated, receiving an MBS degree with concentration on
marketing. As someone who has just completed a course on Managerial Communication,
you are going to help your friend construct an effective Rsum. Write a long email to
your friend explaining him or her how to construct the following sections with examples
(Mention how three different types of Resumes are constructed)
Objective statement
Education and Qualification
Experience Section
2. Kantipur Television is looking for a HR Manager, write a cover letter with a resume to
apply for the said post.

3. Planning a Rsum

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If you havent begun your professional career yet or you are pursuing a career change, the
employment history section on your rsum can sometimes be a challenge to write.

Figure out the best way to present your work backgrounds on a rsum. First, you should
compile work history, including freelance projects and volunteer work if relevant. Discuss
history on your own, pointing out strong spots and weak spots, and then brainstorm the best
way to present employment history. Construct a resume.

4. Message Strategies: Completing a Rsum

Constructing an attractive resume can be a great way to expand on the brief overview that
how important and best fit you are for the vacant post.

Starting with any version of a rsum that you create for yourself (for any of the positions
you like to work). Expand on your rsum information to give potential employers a more
complete picture of what you can contribute. Include responsibility of your work,
testimonials from current or past employers and colleagues, videos of speeches youve made,
and anything else that tells the story of the professional you. If you have a specific job or
type of job in mind, focus your presentation on that. Otherwise, present a more general
picture that shows why you would be a great employee for any company to consider.

INTERVIEWING AND GETTING INTERVIEWED

1. Explain the purposes of application letters, and describe how to apply the AIDA
organizational approach to them.
2. Describe the typical sequence of job interviews, the major types of interviews, and what
employers look for during an interview.
3. List six tasks you need to complete to prepare for a successful job interview.
4. Explain how to succeed in all three stages of an interview.
5. Identify the most common employment messages that follow an interview, and explain
when you would use each one.

Problem and Application of Concepts / Theory Analysis Questions

1. Message Strategies: Employment Messages (Request for a Time Extension)

Because of a mix-up in your job application scheduling, you accidentally applied for your
third-choice job before going after the one you really wanted. What you want to do is work in
retail marketing with the upscale department store Neiman Marcus in Dallas; what you have
been offered is a job with Longhorn Leather and Lumber, 65 miles away in the small town of
Commerce, Texas. You review your notes. Your Longhorn interview was three weeks ago
with the human resources manager, R. P. Bronson, who has just written to offer you the
position. The stores address is 27 Sam Rayburn Drive, Commerce, TX 75428. Mr. Bronson
notes that he can hold the position open for 10 days. You have an interview scheduled with
Neiman Marcus next week, but it is unlikely that you will know the stores decision within
this 10-day period.

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Write to Mr. Bronson, requesting a reasonable delay in your consideration of his job offer.

2. Career Management: Interviewing

Select a company in an industry in which you might like to work and then identify an
interesting position within the company. Study the company and prepare for an interview
with that company.
Write a follow-up letter thanking your interviewer and submit the letter to your instructor.

3. Message Strategies: Employment Messages (Letter Declining a Job Offer)

Fortunately for you, your interview with Neiman Marcus went well, and youve just received
a job offer from the company.
Write a letter to R. P. Pronson at Longhorn Leather and Lumber, declining his job offer, and
write an email message to Clarissa Bartle at Neiman Marcus, accepting her job offer. Make
up any information you need when accepting the Neiman Marcus offer.

4. Message Strategies: Employment Messages (Letters of Resignation)

Leaving a job is rarely stress free, but its particularly difficult when you are parting ways
with a mentor who played an important role in advancing your career. A half dozen years
into your career, you have benefited greatly from the advice, encouragement, and
professional connections offered by your mentor, who also happens to be your current boss.
She seemed to believe in your potential from the very beginning and went out of her way on
numerous occasions to help you. You returned the favor by becoming a stellar employee who
has made important contributions to the success of the department your boss leads.
Unfortunately, you find yourself at a career impasse. You believe you are ready to move into
a management position, but your company is not growing enough to create many
opportunities.
Worse yet, you joined the firm during a period of rapid expansion, so there are many eager
and qualified internal candidates at your career level interested in the few managerial jobs
that do become available. You fear it may be years before you get the chance to move up in
the company. Through your online networking activities, you found an opportunity with a
firm in another industry and have decided to pursue it.
You have a close relationship with your boss, so you will announce your intention to leave
the company in a private, one-on-one conversation. However, you also recognize the need to
write a formal letter of resignation, which you will hand to your boss during this meeting.
This letter is addressed to your boss, but as formal business correspondence that will become
part of your personnel file, it should not be a personal letter. Making up whatever details
you need, write a brief letter of resignation.

J BEST WISHES FOR YOUR EXAM J

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