PART I: The Company's Current CSR Picture

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PART I: The Companys Current CSR Picture

Rizal Commercial Banking Corporation (RCBC) is the leading financial company of


Yuchengco Group of Companies (YGC) that covers 60 businesses which include
banking, insurance, construction, and education.

RCBC has a diverse set of services which includes Corporate and SME banking, thrift
banking, Consumer lending, Credit Cards, Trust, Treasury, Investment Banking and
Remittances, and foreign exchange brokerage.

It already has 448 branches with almost 1,200 ATMs all over the Philippines and 24
countries in Asia Pacific, The Middle East, US, Canada, and Europe through remittance
offices.
In remittances, RCBC has international operations servicing Overseas Filipino Workers
(OFWs), consisting of several wholly-owned subsidiaries such as RCBC International
Finance Limited and through relationships with other banks, exchanges and other
international money transfer agencies.

A full range of customer finance products, such as mortgages, auto, and personal/salary
loans is provided by the Banks consumer banking arm, RCBC SAVINGS Bank, while
credit cards variants are under the brand RCBC Bankard.

The Wealth Management Group manages the financial and investment needs of high net
worth clients and emerging affluent clients.

The bank, through its Global Transaction Banking Group, also provides cash
management services, such as check invoicing, integrated collection, disbursements and
remittance services.

RCBC Capital Corporation, the investment banking arm of RCBC, offers a range of
services which include the underwriting of equity, quasit-equity and debt securities for
private placement or public distribution, the syndication of foreign currency or peso
loans, and financial advisory services.

RCBC Securities, a wholly-owned subsidiary of RCBC Capital, is engaged in the


electronic and traditional trading of listed securities.

RCBC Forex Corporation is a subsidiary of RCBC Dedicated to foreign exchange,


offering both local and international clients with expertise in dealing and brokering major
world currencies.

Banks major stakeholders:

Shareholders/Owners/Directors
Alfonso T. Yuchengo
Helen Y. Dee
Cesar E. A. Virata
Ma. Celia Fernandez-Estavillo
Armando M. Medina
Depositors
Investors
Cathay Life Insurance Corp., a subsidiary of Cathay Financial Holding Ltd
Borrowers
Clients for investment and trust services
The Group recognizes that campaigns aimed at deepening customer relations and
building brand equity could potentially backfire due to bad execution. And the
more visible and embedded the Group becomes, the bigger the potential loss.
Relevant stakeholders and market participants

The company strives to have the uprightness, excellence, and commitment to be


considered responsible corporate citizens. RCBC creates long term value not just for their
shareholders but also for all the stakeholders. In doing so, they maintain a combination of
focused strategy and diverse business model to fuel service excellence.

Exploit on the importance of cooperation as a means to reach to the world. To enhance


corporate and commercial standing, continue to make and enhance partnerships. In that
way, there is already a foundation for growth and change, which in turn, introducing the
company to new markets and strengthening a mark to international markets.
There principles and actions are being ruled by their vision and mission:

To be the most admired and trusted profitable financial services group


providing and adapting to customers changing needs - for every Filipino
worldwide - through innovative products, excellent service and a highly
motivated, committed and impassioned team.

Its core values include:

o Passion for Excellence strive to excel to attract customers, investors, and


opportunities. In the end, there would be development and improvement in the
surface.
o Sense of Urgency respond to the needs and complaints of various stakeholders.
o Professional Discipline uphold uprightness, fairness, and objectivity in the
policies and ethics of the institution.
o Loyalty pursue the corporate goals of being a good corporate citizen
o Teamwork influencing the members and employees of the company to
incorporate shared goals.

The strategy is to be full participants in


the societies and communities in which
they operate, so that by doing so, they can help create jobs, drive economic opportunities,
and enable more customers to be financially better off. To continue delivering greater
value and strengthening the relationships they have established with all their
stakeholders, RCBC will be even more customer-focused. They will enhance their
leadership complexity, organization, and diversity while reducing structural cost. They
take pride in the knowledge, expertise, and commitment of their people; and they remain
grateful for the support of their shareholders and clients.

They uphold that corporate governance is a necessary component of what constitutes


sound strategic business management; thus, they exert every effort to create a strong good
governance awareness and culture within the institution. They always look forward for
improvement and enhancement. To establish good governance of this company, they
continue to learn through training seminars for directors and senior management. These
enhancement programs are connected to develop policies and adopt best practices.

In the pursuit of commitment to provide their customers the best service, they continue to
expand their distribution channels, while they pushed on with the development and
enhancement of new and existing products to
address the growing and evolving customer
needs.

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