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    Morehouse+Spelman Homecoming Events

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    juscervantes
    marketing deck for potential sponsors. Spelhouse homecoming is one of the most notable HBCU events throughout the nation bringing together over 10,000 people every October.

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    © All Rights Reserved
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    Morehouse+Spelman Homecoming Events

    Uploaded by

    juscervantes
    111 views9 pages
    marketing deck for potential sponsors. Spelhouse homecoming is one of the most notable HBCU events throughout the nation bringing together over 10,000 people every October.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    marketing deck for potential sponsors. Spelhouse homecoming is one of the most notable HBCU events throughout the nation bringing together over 10,000 people every October.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    111 views9 pages

    Morehouse+Spelman Homecoming Events

    Uploaded by

    juscervantes
    marketing deck for potential sponsors. Spelhouse homecoming is one of the most notable HBCU events throughout the nation bringing together over 10,000 people every October.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    THE PRELUDE: MOREHOUSE & SPELMAN

    ALUMNI HOMECOMING KICKOFF


    Thursday October 22 nd, 2015

    THE PRELUDE OVERVIEW


    The Prelude serves as the official kickoff for our alumni attending Spelhouse (Spelman and
    Morehouse College) homecoming. We strive to provide our attendees with a unique occasion
    that includes an open bar as well as an exclusive setting outside of the typical club
    environments in the local Atlanta area. These factors have separated our event from the
    competition and have also created a staple in the list of events that occur throughout the
    weekend.

    THE PRELUDE DEMOGRAPHIC

    Over 5,000 Alumni

    Over 5,000 Combined Undergraduates


    (seniors) and Nightlife Consumers

    Ages 23 35

    Average Annual HHI

    3:1 Women to Men Ratio

    African-American

    Young Professionals: Graduate School


    Candidates, Lawyers, Accountants,
    Teachers, Business Owners and Many
    More

    THE PRELUDE AT A GLANCE


    Objectives

    To Provide The Best Experience


    Possible When Guest Attend The
    Prelude
    Constantly Look For Ways to Revamp
    and Improve Event Logistics; Venue
    and Product Sponsor are Key Factors
    Partner and Donate to a non-profit or
    Start Up Company to Create and
    Increase Awareness About New
    Businesses

    Trending Statistics and Impact

    250 People Attend in 2013; First Time


    Event is Thrown

    Competed Against Major Events and


    Promoters in the Local Atlanta Area
    including Opera Nightclub and Halo
    Lounge

    Top Shelf Open Bar in 2013; Highlighted


    Ciroc Amaretto Which had a Market
    Debut of August 2013

    500 People Attend in 2014; Doubled


    Attendance from 2013

    Sponsored by Dusse Cognac in 2014;


    Heavily Supported by Grammy Award
    Winning Artist Jay-Z

    THE PRELUDE 2013

    Date: October 24 th, 2013

    Location: Defoor Centre Art


    Gallery 1710 Defoor Ave Atlanta,
    GA

    Time: 10pm 3am

    Attendance: 250 people

    Video Recap

    THE PRELUDE 2014

    Date: October 16 th, 2014

    Location: Le Fais Do-Do 1611


    Ellsworth Industrial Blvd Atlanta, GA

    Time: 10pm 3am

    Attendance: 500 people

    Product Depletion: 12 Spirit Cases (66


    Bottles), 2 wine cases (24 bottles)

    Proceed Donation: $2000.00 to Start


    Up Company ICOM
    (www.thelifestyleapp.net)

    THE PRELUDE 2015 PROJECTION

    Date: October 22 nd, 2015

    Location: Park Tavern or Prive Night


    Club

    Time: 10pm 3am

    Expected attendance: 750

    Expected Donation: $2500.00 to nonprofit or start up company

    SPONSORSHIP OPPORTUNITIES

    Exclusive Alcohol Sponsor

    Prominent Brand Placement Throughout


    Venue

    Booth for Product Tasting/Sampling

    Allow Promotion Models On-Site

    Logo Inclusion on All Pre & Post Email


    Promotion (Distribution List will reach
    5k+ potential attendees)

    Logo Inclusion on Marketing Material


    Displayed via Social Media: Twitter,
    Instagram, Facebook, Snap Chat (10k+
    potential attendees will view media)

    Logo Inclusion in All press Releases

    Co-Branded Wristbands

    Co- Branded Video Recap

    FOR QUESTIONS AND ADDITIONAL


    INFORMATION CONTACT RAY CRYER AT
    323.514.1533 OR BY EMAIL AT
    [email protected]

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