3.2. Elements of Communication
3.2. Elements of Communication
3.2. Elements of Communication
Elements of Communication
On the basis of Figure 1.2, the elements of communication are as follows:
1. Sender
2. Message
3. Channel of communication
4. Receiver
5. Feedback
1. Sender: The sender is the person who initiates the process of communication. Whenever
the sender feels that there is a need to communicate some information to the other person
(receiver), he/she starts the process of communication. The sender must be aware of the
purpose of the communication and the receiver's abilities to understand the message in
terms of language, interest, etc.
2. Message: The message is created by the sender to convey the information, facts or
opinion to the receiver. The message should be clear and simple so that the receiver can
understand it in the same way as the sender desires. While creating a message, the sender
should take care of words, language, and meaning of the message if the message is to be
communicated in verbal or written form or he/she should take care of body language and
facial expression if the message is to be communicated in nonverbal form, along with the
abilities and professional competencies of the receiver.
principal will forward the application to the director. That is how communication through
proper channel takes place. In this case, the class teacher and principal were the channels
of communication through which the message was communicated to the receiver
(director).
4. Receiver: The receiver is the person who receives the message. The receiver may be a
single person or a group of persons. The receiver understands the meaning of the message
and provides feedback to the sender. The receiver should have the same language ability,
comprehension, and cultural background as the sender. If not, it may lead to distorted
understanding of the meaning of the message by the receiver.