Devyn L.
OBrien
652 Lynn Fells PKWY Melrose, MA 02176 | 617-791-2724 | devynob@[Link] | @devyn_obrien
EDUCATION
University of Massachusetts Amherst Isenberg School of Management Bachelor of Business Administration in Marketing Minor: Information Technology Amherst, MA Candidate May 2014
RELEVANT EXPERIENCE
September 2012-Present Amherst, MA Curate relevant content for Isenberg blog started by UMass Alum with over 9,000 hits a month Build and execute marketing plan to increase blog traffic Create original content that focuses on networking, social media tips, and interview skills Business Development Intern June 2013-August 2013 MillwardBrown Digital Boston, MA Prospected 760 leads for inside sales reps and created over 30 appointments with potential clients Responsible for retention of 20 existing clients, which involved outreach via phone and e-mail Created a weekly Twitter contest and landing page to increase virality and engage consumers Database Project Member September 2012 CAIA Association Amherst, MA Updated a database of over 1,000 names and addresses in a 3-week project Utilized Excel to manage data recovered via online researching of information Marketing Intern June-August 2012 Century21 Starwood Wilmington, MA Consulted with agents one on one to build a professional image on all social media platforms Hosted a social media class for 10 agents with an interactive tutorial Marketing Intern May-August 2011 ShutterBooth Boston Woburn, MA Learned WordPress skills to blog on company website about completed events Hosted a photo booth at large events both corporate and family sponsored Completed a competitive analysis on other photo booth companies to determine marketing strategies
Blog Intern uConnect Labs
ACTIVITIES
Isenberg Marketing Club Vice President
January 2013-present
Oversee entire public relations committee and sub-committees in a rebranded club of over 130 members Responsible for communication between committees in coordination with our executive board of 15 members Mullins Mission Chair September 2012-May 2013 Coordinator for committee focusing on street promotions, guerrilla marketing, and market research Collaborate with Director of Marketing at a multi-purpose 10,500-seat facility Host weekly meetings with 20 participating committee members to check in on progress and inspire creative grassroots campaigns
COMPUTER SKILLS MS Office; Social Media Platforms (Twitter, Facebook, Instagram, Pinterest, Tumblr, LinkedIn); WordPress; Salesforce; Keynote; Buffer
