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    Brandscape TataSalt

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    Pratik Goenka
    Tata Salt was the first branded salt in India to use vacuum evaporation technology, pioneering the branded salt movement in 1983. Through its "desh ka namak" campaign promoting saltiness, iodine, and wellness for all, it earned trust across India and became known as the "salt of the nation." Today, Tata Salt is seen as a reliable brand that promotes health, and has become a staple in most Indian kitchens through reinventing itself with options like Tata Salt Lite.

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    Brandscape TataSalt

    Uploaded by

    Pratik Goenka
    147 views1 page
    Tata Salt was the first branded salt in India to use vacuum evaporation technology, pioneering the branded salt movement in 1983. Through its "desh ka namak" campaign promoting saltiness, iodine, and wellness for all, it earned trust across India and became known as the "salt of the nation." Today, Tata Salt is seen as a reliable brand that promotes health, and has become a staple in most Indian kitchens through reinventing itself with options like Tata Salt Lite.

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    Brandscape_TataSalt

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    Tata Salt was the first branded salt in India to use vacuum evaporation technology, pioneering the branded salt movement in 1983. Through its "desh ka namak" campaign promoting saltiness, iodine, and wellness for all, it earned trust across India and became known as the "salt of the nation." Today, Tata Salt is seen as a reliable brand that promotes health, and has become a staple in most Indian kitchens through reinventing itself with options like Tata Salt Lite.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    147 views1 page

    Brandscape TataSalt

    Uploaded by

    Pratik Goenka
    Tata Salt was the first branded salt in India to use vacuum evaporation technology, pioneering the branded salt movement in 1983. Through its "desh ka namak" campaign promoting saltiness, iodine, and wellness for all, it earned trust across India and became known as the "salt of the nation." Today, Tata Salt is seen as a reliable brand that promotes health, and has become a staple in most Indian kitchens through reinventing itself with options like Tata Salt Lite.

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    Download as PDF, TXT or read online from Scribd
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    5231_page47_TataSalt.

    qxp 11/28/2008 9:55 PM Page 1

    TATA SALT
    Tata Salt pioneered the branded salt movement in India in
    1983. It was the first salt in India to be manufactured using
    vacuum evaporation technology. By doing so, it created a
    successful niche for itself and continues to occupy the
    leadership position.

    The desh ka namak (salt of the nation) advertising campaign


    lent voice to the emotional connect and warmth that people
    associate with salt. In espousing the cause of the common
    man, through its insistence on saltiness for taste and the
    adequacy of iodine to ensure complete wellness, it earned for
    itself the epithet of desh ka namak and the trust of consumers
    across the country.

    Today the brand is seen as reliable and trustworthy and


    promoting the health of customers. Its appeal cuts across
    regions and it has become an integral component of a majority
    of Indian kitchens.

    The brand has kept up with the times, reinventing itself in an


    age of health consciousness with Tata Salt Lite.

    Like the larger Tata brand whose name is an integral part of its
    own name, Tata Salt upholds values of trust and purity.
    Twenty-five years after it stormed the marketplace with a high
    quality branded salt for consumers who had no alternative to
    rock salt, the brand continues to deliver delight and satisfaction
    to its customers.

    Ta t a R e v i e w N o v e m b e r 2 0 0 8 47

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