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    Chapter 3 Methodology

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    Ma Giselle Saporna Meneses
    This document discusses the methodology used in a study. It used non-probability or convenience sampling to distribute questionnaires to customers available at a convenience store. Convenience sampling was chosen because there was no complete list of all customers, so not all customers had an equal chance of being included. Convenience sampling is appropriate when it is impossible to identify all members of a population. The data collected from the questionnaires will be statistically analyzed.

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    Chapter 3 Methodology

    Uploaded by

    Ma Giselle Saporna Meneses
    452 views1 page
    This document discusses the methodology used in a study. It used non-probability or convenience sampling to distribute questionnaires to customers available at a convenience store. Convenience sampling was chosen because there was no complete list of all customers, so not all customers had an equal chance of being included. Convenience sampling is appropriate when it is impossible to identify all members of a population. The data collected from the questionnaires will be statistically analyzed.

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    This document discusses the methodology used in a study. It used non-probability or convenience sampling to distribute questionnaires to customers available at a convenience store. Convenience sampling was chosen because there was no complete list of all customers, so not all customers had an equal chance of being included. Convenience sampling is appropriate when it is impossible to identify all members of a population. The data collected from the questionnaires will be statistically analyzed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    452 views1 page

    Chapter 3 Methodology

    Uploaded by

    Ma Giselle Saporna Meneses
    This document discusses the methodology used in a study. It used non-probability or convenience sampling to distribute questionnaires to customers available at a convenience store. Convenience sampling was chosen because there was no complete list of all customers, so not all customers had an equal chance of being included. Convenience sampling is appropriate when it is impossible to identify all members of a population. The data collected from the questionnaires will be statistically analyzed.

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    CHAPTER 3: METHODOLOGY

    Research Design

    Sampling Method
    According to OLeary (2004:103), sampling is a process that is always strategic and
    sometimes mathematical, which will involve using the most practical procedures possible for
    gathering a sample that best represents a larger population. Tripodi and Epstein (1980:170)
    further state that there are basically two kinds of sampling strategies: non-probability sampling
    and probability sampling.
    In this study, Non- Probability or Convenience sampling was used. Questionnaires were
    distributed to all day convenience customers who happens to be available at the store. Not all the
    customer had an equal chance of being included in the sample because there was no complete list
    of all the customers of All Day Convenience store. Consequently, there was no sampling frame
    used, from which a sample could be drawn randomly to ensure that all customers had an equal
    chance of being included in the sample. The researcher used non-probability or convenience
    sampling.
    De Vos (1998:191) states that convenience sampling is the rational choice in cases where
    it is impossible to identify all the members of a population. Convenience sampling includes
    participants who are readily available and agree to participate in a study (Fink 18; Frey, et al.
    131; Henry 18; MacNealy 156).
    Statistical Treatment of Data

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