Trademark & Copyright Usage Guidelines
A guide to help you figure out if you have permission to use our trademarks and copyrighted works, and if so, the rules for using them.
Salesforce’s trademarks and copyrighted works are among our most valuable assets. Some examples of Salesforce’s trademarks and copyrighted works include word marks, brand names, logos, designs, badges, certification marks, characters (mascots), slogans, taglines, website content, and videos of Salesforce, Inc. and its affiliates. Any references in these guidelines to Salesforce’s trademarks and copyrighted works include those of its affiliate brands, including Heroku, MuleSoft, Quip, Slack, and Tableau. These Guidelines are intended to guide partners, resellers, customers, developers, consultants, publishers, and/or any other third party that wishes to use or display our trademarks and copyrighted work in any manner. Any uses of Salesforce’s trademarks and copyrighted works must abide by these Guidelines, those found in Brand Central, and any other terms that may apply, as specified, to the particular materials used. Most uses require specific written permission, whether through your separate agreement with Salesforce or a license specifically for this purpose.
Prohibited Uses
Absent explicit written authorization from Salesforce, the following uses of Salesforce’s trademarks and copyrighted works are strictly prohibited.
Company, Product, Service, or Website Name
You may not incorporate any of Salesforce’s trademarks or copyrights, or any recognizable portion of any of Salesforce’s trademarks or copyrights, into your company name, app name, product name, service name, website or domain name, social media handle, taglines, or any other source-identifying materials.
Use of Copyrighted Content
You may not use or display any of Salesforce’s content, including images, text, audio, video, or media in any other format, for any purpose, including for use with non-fungible tokens (NFTs), blog posts, or videos.
Advertising, Marketing, and Promotional Material
You may not purchase any of Salesforce’s trademarks as an ad word or keyword from any search engine, social media forum, or other online venue. You may not use any of Salesforce’s trademarks or copyrighted material in advertising, marketing, or promotional materials.
Typestyles & Fonts
You may not use typestyles or fonts for your company name or product name that look like those of Salesforce’s trademarks, copyrighted work, or stylizations. You may not use logos, designs, or stylizations that incorporate design elements of, or look similar to, logos, designs, or stylizations of Salesforce’s trademarks.
Alteration or Modification of Marks
You may not alter or modify any of Salesforce’s trademarks in any way.
Screenshots of Non-Software Products
You may not use or display screenshots of any content from any website, blog, Trailhead, Salesforce+, credentialing program, testing program, or any non-software offering from Salesforce or any of its affiliates including, but not limited to, MuleSoft, Slack, and Tableau.
AI Data Models
You may not use or scrape any trademarks, content, or data of Salesforce or any of its affiliates, including but not limited to MuleSoft, Slack, and Tableau, for the creation or training of AI models or tools, including but not limited to machine learning models, generative models, deep learning models, and artificial neural networks.
Disparaging Uses
You may not use any of Salesforce’s trademarks or copyrighted works in a way that is defamatory, libelous, obscene, unlawful, or otherwise disparaging or in any way that would dilute, tarnish, or otherwise conflicts with Salesforce’s ability to use and/or enforce its rights in its trademarks or copyrighted works, even if such use is under a license.
Use of Confusingly Similar Marks & Translations
You may not use any trademark or service mark that is likely to be confused with any of Salesforce’s trademarks in your company’s name, product or service name, publication title, conference title, website name, domain name, social media handle, or other source-identifying material or otherwise give the impression of affiliation with or endorsement by Salesforce (e.g., a name or brand that may be viewed as being a part or extension of a Salesforce trademark “family”). You may not use abbreviations or translations of any of Salesforce’s trademarks.
Authorized Uses
Acknowledgment Before Use
Before using any of Salesforce’s trademarks or copyrighted works, you must carefully review these Guidelines. By downloading, using, or displaying any of Salesforce’s trademarks or copyrighted works, you warrant and acknowledge that you have read these guidelines in full and agree to abide by them and further acknowledge and agree to the following:
- Salesforce is the sole owner of its trademarks and copyrighted works.
- You warrant that you will not interfere with Salesforce’s ownership or rights in its trademarks or copyrighted works anywhere in the world.
- You may not transfer the rights granted in these Guidelines to anyone else.
- Any goodwill derived from your use of Salesforce’s trademarks or copyrighted works inures to the benefit of Salesforce.
- Unless otherwise specified in a separate agreement, we may modify or revoke any right to use or display Salesforce’s trademarks or copyrighted works at any time in our sole discretion.
- These Guidelines are not intended to be an exhaustive list of Salesforce’s rights in its trademarks and copyrighted works.
- We make no warranties with any permissions we grant of Salesforce’s trademarks or copyrighted works.
- Salesforce will not be liable for any damages arising from using Salesforce’s trademarks or copyrighted works according to these Guidelines, whether direct, indirect, incidental, special, consequential, punitive, exemplary, or otherwise.
- Salesforce reserves all rights in its intellectual property, including rights not expressly described in these Guidelines.
Referring to Salesforce in Text
You may use Salesforce’s word marks in plain text to accurately reference our company, products, or services, as long as your use does not risk confusion about our involvement or relationship (or lack thereof). The following guidelines must be followed:
- Salesforce’s trademark must not be a part of the offering’s name or other branding (such as logos or tag lines).
- Salesforce’s trademark must be less prominent than the offering’s name.
- Referential language must be used as the prefix to accurately explain the inclusion of Salesforce’s trademarks. For example “compatible with,” “runs on,” “built on,” or “integrates with” are accepted referential phrases when such statements are true.
- Your use of Salesforce’s trademark must not risk creating an impression of endorsement, sponsorship, or false association with Salesforce or any of its products or services.
- A trademark attribution notice must be included within the credit/end section of the publication providing adequate notice of Salesforce’s ownership of its trademarks. Acceptable attribution statement language can be found in the “Usage Guidelines” section below.
Salesforce Trademark Examples
| Do | Don't |
|---|---|
| Welo is a Salesforce ISV partner and just launched its Welo Mail app, which integrates with Salesforce Marketing Cloud. | (Do not) The Welo Salesforce app is available from Welo. |
| In 2023, Salesforce introduced Einstein GPT, the world’s first generative AI for CRM. | (Do not) Welo’s website is www.tableauapp.com. |
| Tableau is the world’s leading analytics platform. | (Do not) “Force Blog” - an unofficial blog about Salesforce. |
| Work faster with internal and external partners by using Slack communication tools. | (Do not) Salesforce Belize Conference is an annual conference organized by Trailblazers. |
| “Head in the Clouds” - an unofficial blog about Salesforce | |
| SaaS 101 is a textbook about the transformation from the on-premises software model to a cloud-based software-as-a-service model, with examples from Salesforce and other technology leaders. | |
| Belize Blazing is an annual conference for Salesforce Trailblazers in Belize. |
Product Integration & Compatibility Diagrams
We are especially proud to work alongside our developer community to expand the Salesforce ecosystem. If you are a developer or have a product or solution that is interoperable, integrated, or compatible with a Salesforce product in some way, you may use Salesforce’s appropriate product logo solely within a diagram, flowchart, or similar graphical design to accurately illustrate how your product, service, or solution works with the Salesforce product, provided the following guidelines are followed:
- Salesforce’s trademark must not be the most prominent logo in the diagram and must be less prominent than your offering’s branding.
- Your use of Salesforce’s trademark must not risk creating an impression of endorsement, sponsorship, or false association with Salesforce or any of its products or services.
Screenshots of Software
Screenshots of Salesforce’s software are permitted solely for educational tutorials or to demonstrate how your product integrates with Salesforce’s, provided the following guidelines are followed:
- Don’t alter screenshots, except to resize or to redact sensitive information.
- Don’t use screenshots that contain third-party content without the permission of the third party.
- Don’t use screenshots that contain an image of an identifiable individual or other personally identifiable information.
- The screenshot must accurately portray how the product works.
- The screenshot and the context in which it is shown must be clear as to whose product it is.
Links
You may link to Salesforce’s content as long as you do not commercialize the links.
Written Agreement with Salesforce
If you are a Salesforce partner, authorized reseller, developer, community group leader, MVP, certified professional, vendor, workforce development organization, Trailhead Academy institution, or Salesforce Ventures company and have been provided specific permission to use or display Salesforce’s trademarks or copyrighted works within your licensing or other written agreement with Salesforce, you are permitted to use and display only those of Salesforce’s trademarks and copyrighted works specifically referenced in your agreement, and you must follow the terms outlined in your specific agreement. If you wish to use or display any of Salesforce's trademarks and/or copyrighted works not specifically referenced in your agreement, reach out to your Salesforce contact.
You may have received additional guidelines outlining prohibited and permitted uses of Salesforce’s trademarks and copyrighted works, including written requirements for the size, typeface, colors, and other graphical characteristics of each, such as those found on Brand Central. Any such additional guidelines merely supplement and do not replace these Guidelines. Furthermore, these guidelines supplement any written agreement you may have with Salesforce.
Below are additional guidelines for specific relationship categories:
Partners:
• Partners may use their appropriate partner badge, which must be kept up to date. Partners should refer to their partnership agreements and partner branding guidelines (Salesforce’s can be found on this Partner Community page).
• If you have any questions, reach out directly to your Partner Account Manager (PAM).
Resellers:
• Resellers should refer to their agreement(s) for their specific brand guidelines and creative assets.
• If you have additional questions, reach out to your Salesforce contact.
Community Group Leaders and MVPs:
• Salesforce MVPs and Trailblazer Community Group Leaders should refer to the MVPortal and CGL Portal for their specific brand guidelines and creative assets.
• If you have additional questions, please email [email protected].
Certified Professionals:
• Salesforce certified professionals may use the credential designation and associated logo they earned in accordance with the Program Terms for Learning and Credential Programs, where additional information may be found regarding its use.
Trailhead Academy Institutions and Workforce Development Organizations:
• Trailhead Academy institutions and workforce development organizations may use the official logos made available to them and should refer to their agreements for guidelines. If you have any questions, reach out directly to your Salesforce contact.
Vendors:
• We typically do not provide endorsements for our vendors. However, if you have a Salesforce contact that would strongly champion you, we will review. Please reach out to your contact for next steps.
Academic Publishers:
• Academic institutions and publishing companies who want to use Salesforce’s content, such as charts or white papers, for educational uses should contact Salesforce Public Relations for information.
Usage Guidelines
If you fall into one of the authorized use categories listed above, you must follow these guidelines when using Salesforce’s trademarks, along with any others provided that are specific to your use.
Appropriate Attribution Language
The following attribution statement must accompany any use of Salesforce’s trademarks:
“[insert Salesforce trademark] is a trademark of Salesforce, Inc.”
Example: “Heroku is a trademark of Salesforce, Inc.”
The following attribution statement must accompany any use of Salesforce’s copyrighted works:
“[insert Salesforce’s copyrighted work] is a copyright of Salesforce, Inc.”
Example:
“ The diagram of Tableau’s offerings is a copyright of Salesforce, Inc.”
Use Trademarks as Adjectives
Our trademarks are meant to be used as adjectives and may not be used as nouns or verbs. Using a trademark as a noun or verb can dilute our trademark and weaken its ability to serve as a source identifier for our products and services. As much as practicable, you should use Salesforce’s trademarks as an adjective followed by the generic category name of the product or service.
Example:
“Digitally transform your organization and build cutting-edge apps using the Salesforce platform.”
Proper Spelling and Stylization
Use our trademarks in the correct spelling and format as they appear on our company websites where written in plain text. Even if a trademark is written in lowercase in its logo, it should start with a capital letter when written in plain text.
Examples:
• Heroku (capital H)
• MuleSoft (capital M, capital S)
• Quip (capital Q)
• Salesforce (capital S, lowercase F)
• Slack (capital S)
• Tableau (capital T)
Distinguish Trademarks in Text
When referencing any of Salesforce’s trademarks in text, you must distinguish them from the surrounding text by capitalizing the first letter in each word of the Salesforce trademark.
Examples:
• “The Salesforce AppExchange marketplace is a great resource for finding apps that integrate with Salesforce products.”
• “ The Tableau Data Management offering helps deliver trusted, self-service analytics by scaling data automation.”
Last Updated: June 12, 2023
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