XM Knowledge Base
Topic: survey tips
How to write great survey questions (with examples)
Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...
By Sarah Fisher
Create online surveys with our free online survey maker tool
Whether you’re testing an idea, running a poll, or doing market research, free online survey makers help get the insights you need. Gathering information through surveys has never been easier. Th...
By Sarah Fisher
Your ultimate guide to questionnaires and how to design a good one
The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...
By Qualtrics
Improve data quality by using a commitment request instead of attention checks
Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...
By Emily Geisen
Demographic survey questions that yield valuable insights
Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...
By Meena Toor
Ethical issues to consider when conducting survey research
What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...
By Sarah Fisher
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
How to measure service quality
It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...
By Qualtrics
Think you're sending too many surveys? How to avoid survey fatigue.
We get a lot of questions at Qualtrics about survey fatigue — it’s a common story, you’re getting great insights from your customer surveys, you want more, so you send more surveys. All of a sud...
By Jack Davies
