Leafs by Snoop

Animated version of the Leafs by Snoop logo.

Flower boxes come in various sizes and are labeled with colored stickers for different flavors.

1 Animated version of the Leafs by Snoop logo. 2 Flower boxes come in various sizes and are labeled with colored stickers for different flavors. 3 Flower boxes open to reveal the California Cool interior and selected quotes by Snoop Dogg.

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Flower boxes open to reveal the California Cool interior and selected quotes by Snoop Dogg.

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Flower boxes open to reveal the California Cool interior.

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1/4 oz, 1/8 oz, and 1oz sizes of Flower.

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The challenge was creating a brand that captured Snoop’s unique personality and style. At the same time, it was important that it appeal to a broad spectrum of users.

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Each sticker is labeled with instructions on how to use the product.

1 Each sticker is labeled with instructions on how to use the product. 2 A top-down view into the flower box showing the lid of the medical bottle.

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A top-down view into the flower box showing the lid of the medical bottle.

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There are six original flavors of medically and recreationally dosed cannabis chocolate bars.

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The fresh, simple look of the packaging carries over to the website, which also features the cannabis paisley pattern, bright color palette, and faceted California photography, as well as images of the LBS packages.

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Leafs by Snoop

Brand Identity, Digital Design, Packaging, Naming

Brand identity, packaging, and website design for Snoop Dogg's line of medical and recreational marijuana-related products.

Paula Scher for Uniqlo SPRZ NY

Industrial/Product Design

A line of t-shirts for the Japanese retailer featuring a selection of Scher's most iconic designs.

Leafs by Snoop