11 Video Marketing Statistics of 2025: Numbers Tell the Story

Video Marketing statistics

If you’re a marketer who is not planning to use video marketing in 2025, then you’re missing out. Video content is everywhere and – as the latest video marketing statistics show – it is one of the most powerful tools to sell more products or services. 

When marketers team up with video creators, agencies, and influencers, they can easily find new ways to engage people with new and innovative video campaigns. Video marketing opens up a whole world of opportunities.

But where do you start? A good way to find video content motivation and inspiration is to explore what other marketers are saying about video marketing, especially when it’s backed up by numbers and real results. That’s why we’ve put together this rundown of top video marketing stats for 2025.

Let’s jump right in!

1. Almost All Brands Use Video Marketing

This stat speaks for itself. The vast majority of brands are doing it and 95% see video marketing as an important part of their overall strategy. In other words, if you’re not using video marketing already, then you’re missing out on some valuable engagement and possible sales. 

Don’t be put off by the fact this stat seems to imply video marketing is highly competitive. It is a crowded space, but don’t worry. Good, creative, and authentic content still stands out, so take the time to really understand your audience, get your messaging right, then share your videos as widely as possible. 

2. Digital Video Beats TV

Remember when watching videos meant watching DVDs? Not anymore. In the US in 2022, time spent viewing digital video was higher than time spent watching TV viewing for the first time in history. Yes, it’s official, digital video wins. 

3. Video is Watched Mostly on Mobile

People are watching a lot of videos and different types too (see point 9 below…). And, they are mostly watching on their mobile devices. Fully 69% of people surveyed in the US said that their smartphones were the “most used devices for digital videos.”

Pro tip: Creating content specifically designed for mobile users sounds like a tricky assignment, but it’s not! You should mainly consider that most people watching videos on their phones have sound turned off, especially if they’re scrolling social media content. Make sure you have captions available for your video, so the viewer can enjoy it even when they can’t listen in, such as on the train or bus.

4. Video Drives Engagement and Conversions

Video content has a unique ability to captivate audiences, holding their attention far longer than text or images alone. The immersive experience of video is deeply engaging, and that drives conversions too. In 2023, Wyzowl reported that 84% of people say a brand’s video convinced them to buy a product or service, attesting to the persuasive power of video. 

Pro tip: Tell a story with video! People love a bit of storytelling, as it makes them feel something. Aim to make an emotional impact with a moving narrative, pleasant visuals, music, and sound effects. Make sure it can be viewed perfectly on a phone or computer.

5. Native Video Provides a Powerful Edge in Exposure

Now let’s step out of the “walled gardens” of social media and look at the open web, where people discover recommended content on their favorite and frequently visited sites. Native video ads give you an edge in terms of user engagement. According to Outbrain’s data, native videos get an average of 50% completion rate, as well as a 60% average viewability!

Why? When a person browses the web, skimming articles on a news or entertainment site, or reading about a topic of interest, they’re primed to find new products and brands. They’re open and curious to content that meets their needs – known as “discovery mode”. So, when they see a native video ad, engagement goes through the roof. 

Pro tip: More and more brands and marketers choose native ads, especially native video ad formats that are even more effective at capturing audience attention than still ones. You can be one of those marketers too! 

6. Video ROI Spells Success

Video content is much more than just a medium for storytelling or brand awareness – it also boosts ROI. By leveraging Outbrain native video ads, Bosch together with Segmenta agency promoted a campaign that led to a 25% increase in dwell time and 80% reduction in Cost-per-Click (CPC) compared to other channels. 

7. Nearly One-Third of the World is on YouTube

As of 2024, YouTube had an incredible 2.49 billion monthly users. (The world’s entire population stands at just under 8 million!). If you’ve produced videos for your brand before, you probably already created a YouTube channel where you uploaded your content. But now it’s time to step up your game and get to work promoting your YouTube channel

Pro tip: YouTube is just like any other social media platform: consistency pays off. Create videos regularly (or even start a video series!) to gain more subscribers and strengthen your online presence.

8. Exploring New Channels

There is no discussion about video marketing statistics without mentioning TikTok. TikTok users are highly active, and while the largest age group on TikTok is 18 to 24 years, there are also plenty of people in their 30s and 40s using the platform. While TikTok may be banned soon in the US, marketers in the rest of the world can still take advantage of this powerful video marketing platform.

Pro tip: As a digital marketing rule, your brand should have a strong presence on every media channel where your audience spends their time. Video is a preferred format across all channels, from Facebook to X, Outbrain to TikTok, YouTube (of course) to Telegram. If your audience is there, make sure your videos are too.

9. The Videos People Love Best

Music videos are the most popular form of video content, with nearly 50% of people preferring them. After that, people love comedy, memes, and viral videos (35%), followed by video live streams (28%) and tutorial or how-to videos (25%). 

Pro tip: Don’t limit yourself to any one type of video. Get creative and explore different video formats and styles for different marketing goals, and see what resonates with your audience. And have fun expressing your inner artist too!

10. Live Action Tops The Charts

Of all the types of video, live action is the most commonly used in marketing. 54% of marketers use live action video, with animated in second place at 24% and screen recordings at 15%. Around half of the marketers surveyed create videos in-house, the rest using third-party vendors or a combination of both.

Pro tip: If you’re thinking about making live action videos, focus on authenticity and relatability. Show real people using your product, share customer success stories, or go behind the scenes to show your brand’s personality. For in-house production, invest in good lighting and sound equipment. If you’re outsourcing, vet vendors carefully to make sure they align with your brand vision.

11. YouTube Is The Number One Video Platform

If marketers had to choose a single platform to share videos, 32% would opt for YouTube. Next in line is LinkedIn with 32%, and 22% for Instagram. The choice of platform depends on your offering. If it’s B2C then YouTube and Instagram are best, whereas LinkedIn is ideal for B2B products and services. Outbrain is the best choice when it comes to video marketing on the open web. This means getting your videos seen on publisher sites, like Daily Mail and CNN, where your audiences browse and spend their time. 

Pro tip: To maximize reach on YouTube, aim to create consistent, high-quality content. Develop a content calendar so that you release videos often. Don’t forget to engage with your audience in the comments to build a sense of community. For LinkedIn, create short, professional videos with captions for silent viewing, as people often browse LinkedIn during working hours.

Video is Now and the Future

Hopefully, the video marketing statistics listed above will help shape your video content strategy and explore new ways to get noticed in 2025. 

If you want to stay ahead in today’s crowded online marketing space, you simply must get involved in video content. It could be as simple as behind-the-scenes videos or short, snappy product explainer videos. Whichever way you decide to get started, don’t delay – start leveraging video in your digital marketing campaigns already today.

Launch your Campaign!

Create full funnel campaigns that drive real business results.

Start Now