Iowa State downs Miami in Pop-Tarts Bowl, then devours Cinnamon Roll-flavored mascot

ORLANDO, FLORIDA - DECEMBER 28: The Pop-Tart mascot is lowered into the toaster as head coach Matt Campbell and Rocco Becht #3 of the Iowa State Cyclones push the lever after winning the 2024 Pop-Tarts Bowl 42-41 against the Miami Hurricanes at Camping World Stadium on December 28, 2024 in Orlando, Florida. (Photo by Julio Aguilar/Getty Images)
By Manny Navarro
Dec 29, 2024

ORLANDO — Wild Berry, Hot Fudge Sundae and Cinnamon Roll stood on stage waiting for Pop-Tarts Bowl MVP Rocco Becht to reach a fateful decision.

Iowa State’s quarterback didn’t hesitate.

“Well, I really like cinnamon rolls so when I heard about the choices that was my immediate go-to,” said Becht, who capped the Cyclones’ game-winning, 15-play, 84-yard touchdown drive on a one-yard dive into the end zone with 56 seconds left to beat Miami, 42-41, on Saturday.

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“It tasted better than I thought it was gonna taste.”

With Donna Summer’s classic hit “Hot Stuff” booming through the speakers at Camping World Stadium, the mascot known as Cinnamon Roll danced its way to immortality.

It joined last year’s mascot — Frosted Strawberry — as one of the two greatest faux deaths in Pop-Tarts Bowl history. The sacrifice: Being lowered into a giant toaster. On the other end, an edible frosted cinnamon roll cake popped out for coaches and players from Iowa State to devour.

The Pop-Tarts Bowl cashed in big from last year’s viral antics. Looking to add more to its game this year, Pop-Tarts Bowl organizers added sprinkles to the sidelines on the field and turned its trophy into a real plug-in toaster.

There was more once the game began.

The devouring of Pop-Tarts actually began earlier in the day. At one point in the second half, Miami mascot Sebastian The Ibis attacked Frosted Hot Fudge Sundae with a barrage of bites. The mascots hugged it out afterward.

The Pop-Tarts Bowl was born as the Blockbuster Bowl in 1990 and underwent 10 sponsor changes before it became pastry-centric last year. In the first Pop-Tarts Bowl, Kansas State beat NC State 28-19 in front of a crowd of about 31,000 fans but garnered millions of impressions online with the postgame pageantry led by Frosted Strawberry.

This year’s game was more entertaining in its own right.

Miami quarterback Cam Ward set a new NCAA record for career passing touchdowns in the first half before giving way to sophomore backup Emory Williams. The Hurricanes led 38-28 before the Cyclones rallied in the second half to win the game and clinch their first 11-win season in school history.

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(Photo: Julio Aguilar / Getty Images)

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Manny Navarro

Manny Navarro has been with The Athletic since September 2018 and covers Miami and recruiting. He's also the host of the "Wide Right" podcast. Manny's career started at The Miami Herald in October 1995 when he was a high school senior. He covered the Hurricanes, Heat, Marlins and high school sports for 23 years at the paper. He makes occasional appearances on WSVN's Sports Xtra on Sunday nights and is on the "Big O Show" with Orlando Alzugaray at 12:30 p.m. Tuesdays and Fridays. Follow Manny on Twitter @Manny_Navarro