Use UX writing to shape your content to meet your readers' needs

You can write clear, easy-to-consume information by developing a deep understanding of how people read online. People rarely read digital content linearly or completely. (If you're doing so now, you're a rare exception!)

Building your UX writing skills will encourage people to read your content and increase desirable behaviors (like purchasing, registering, or sharing information).

Who Should Attend

  • UX professionals who want to improve their UX writing skills and the copy they write
  • UX writers who want a research-backed understanding of how people perceive and process information online 
  • Other professionals who create user-focused content

What You'll Learn

01 Understand how people read digital content
  • Common online reading and scanning patterns 
  • Research findings from eyetracking and user testing
  • How people read online
  • What content people skip, and why
  • What UX writers need to know
02 Write better articles, blogs, UI copy, and microcontent
  • Crafting copy that persuades and sells
  • Defining and applying a consistent tone
  • Writing techniques that increase credibility and trust
  • Testing and evaluating your content
  • Writing in plain language for better accessibility and inclusivity
03 Structure and format your content to support scanning
  • Prioritizing information to increase findability 
  • Formatting to reduce information overload
  • Strategies and tools for layering content
  • Pairing written information with images, video, and audio
04 Strategically craft UI copy and microcontent
  • Page titles that attract attention and help users find information
  • Headings and subheadings as a technique to encourage scrolling
  • Writing effective summaries for complex content
  • Links and action-focused copy that encourages clicks and taps
  • Ongoing content evaluation and measurement

This Course Includes

Why NN/g

What People Say About This Course

  • I didn't know if I was going to like this course. The subject seemed obvious. I was wrong. I learned many actionable items I can implement today!

    Jaycee
    Jaycee Cary Design
  • A terrific seminar! I am not a writer and as designer for the web this helped round out my skill set and strategies for working with content and others in my company.

    Sarah
    Lexmark International
  • Loved this course. The fact that everything was backed by relevant and recent research really made this course hit home. Will definitely be taking what I learned back to revise our current copywriting and content strategy.

    Marilyn
    Aerotek
  • This class is a deep and wide journey into the best way to write for our audiences. Very helpful content! I will go back to my job better equipped to write better and more effectively.

    Jo
    Hennepin County, Minnesota

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/g profile.

Can I watch a recording of the course?

Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/g live online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.