Study your users’ real-life behaviors and make data-informed design decisions

Analytics platforms provide a relatively cheap and fast source of valuable quantitative data. Learn how to use analytics data to improve, quantify, and track the user experience of your product or service.

Who Should Attend

UX professionals with any level of analytics knowledge or experience

What You'll Learn

01 Understand the strengths and limitations of analytics data for UX
  • Common analytics metrics and how UX teams should interpret them
  • What analytics can and cannot tell us
02 Incorporate analytics data into design and research
  • Use analytics data to supplement your user research toolkit
  • Triangulation: Using multiple research methods to study the same problem or behavior
  • Case studies from a variety of fields (finance, insurance, government, ecommerce, intranet, and more)
  • Common recipes for combining analytics with other forms of user research
03 Make analytics data more meaningful and useful for your organization
  • Define and track goals, events, and conversions
  • Interpret funnels and paths
  • Design custom segments to slice up your data and make comparisons
04 Benchmark your project or product’s success over time
  • Frameworks for choosing UX and business success metrics
  • Common pitfalls and mistakes
05 Optimize your designs through experimentation
  • Running and evaluating A/B tests to compare different design and content variations
  • Planning an experimentation roadmap
  • Less common forms of split testing, like multivariate testing

Note: This course does not provide instructions for setting up or using specific analytics tools.

This Course Includes

  • Frequent individual activities
  • Glossary with definitions of important analytics terms
  • Reading list with recommendations of articles, videos, and books to help you deepen your understanding after the course
  • Excel templates for search log analysis, event tracking, measurement planning, and experiment roadmapping
  • Recipe book with a collection of recommended ways to use analytics data for UX work

Why NN/g

What People Say About This Course

  • 6 out of 5 would recommend! It met all my expectations: very information-dense, compact, you learn the "analytics-thinking" while still getting feedback to your individual questions.

    Catharina
    diconium digital solutions GmbH
  • Very useful range of skills and techniques, and fantastic use of case studies to reinforce the ideas! Well done, and thanks!

    Flora
    IBM
  • This is very helpful for UX designers trying to get a better understanding of the Analytics world. It doesn't matter how much knowledge you have about this topic you will feel comfortable in the class. It gave me a lot of ideas on how to improve my work.

    Nathalia
    Mobilize.net
  • I appreciated that it wasn't just a long tutorial on how to use one tool, but gave real-world examples and guidance about how to use data to inform UX decisions.

    Amy

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/g profile.

Can I watch a recording of the course?

Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/g live online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.