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![Rings of Power](https://cdn.mos.cms.futurecdn.net/D98hXVbgt3gN68MkngHvXg-320-80.jpg)
Amazon Says 'Rings of Power' S:2 Reached 40 Million Viewers in Its First 11 Days
By Jack Reid published
Third-party research sources say viewership is down around 50% over season 1, however
![Jeffrey Cole, Michael Pachter](https://cdn.mos.cms.futurecdn.net/pMvuPSuiyefAeicEQtU2df-320-80.jpg)
Next TV Summit: How Netflix ‘Pulled the Wool Over the Eyes of Media Companies,’ and How They Might Fight Back
By Michael Malone published
Opening keynote features Michael Pachter, Jeffrey Cole discussing streaming, cable, broadcast
![AT&T](https://cdn.mos.cms.futurecdn.net/P5KAwjdekr4tV6Gm3bMBFC-320-80.jpg)
AT&T Inks Fiber Expansion Deal With 4 Open-Access Providers
By Jack Reid published
Telco will begin construction on several expansion projects in Texas, Florida and Minnesota
![NBCU Olympic Promo](https://cdn.mos.cms.futurecdn.net/Bm6gwrWbsT9tT6w8Yc8eHo-320-80.png)
87% of Comcast X1 Pay TV Households Tuned Into Paris Olympics Coverage
By Jack Reid published
In what continues to prove the most fruitful event for NBCUniversal this year, viewership increased 82% compared to the 2021 Tokyo Games
![James Earl Jones attends the 62nd annual Outer Critics Circle awards at Sardi's on May 24, 2012.](https://cdn.mos.cms.futurecdn.net/edRuYe2awd8y6D433DXd5W-320-80.jpg)
Veteran Entertainer James Earl Jones Dies
By R. Thomas Umstead published
Emmy, Grammy, Oscar, Tony Award winner was 93
![Irwin Gotleib speaks on a panel at the 2024 Advanced Advertising Summit during NYC TV Week in New York.](https://cdn.mos.cms.futurecdn.net/bNXqxB4ro4LADGtLZQpVMe-320-80.jpg)
Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry
By Michael Malone published
The best of times for advertising? Not hardly, says media authority and pioneer
![ESPN sign on camera](https://cdn.mos.cms.futurecdn.net/woV86PGyaB2h2aNRhdwcW9-320-80.jpg)
DirecTV Complains to the FCC: Disney Demand That It Drop All Legal Beefs Is 'Bad Faith' Negotiating
By Daniel Frankel published
Disney networks have been blacked out on DirecTV since Sept. 1
![An artificial intelligence robot touching a futuristic data screen.](https://cdn.mos.cms.futurecdn.net/nUJMQgBezEP7rJntpQbsSU-320-80.jpg)
Is It Finally Time to Blow Up the Pay TV Bundle Once and For All?
By Daniel Frankel, David Bloom published
Also in this week's 'Next Text,' we ponder what the Internet has taken from us ... as we look to surrender to AI
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