Prevention is Australia’s leading health and wellness authority for women 35+.
To our deeply engaged community of grown-up women, Prevention is like sitting down with a smart, caring friend for a cup of (green) tea, who will suggest recipes, or cool fitness trends and skincare tips, who will gently remind you to get your health checkups on time, who will make you laugh, think, strive - and thrive!
Our loyal follower trusts us (after all, our information and advice is backed by research), as we help change her world in all the ways she cares about.
JOIN US AS WE HELP
CHANGE WOMEN’S LIVES
Zoe Meunier, Editor
Prevention’s community engage with us across multiple platforms
Prevention is Australia’s most-trusted source of health and wellbeing advice for women 35+
Source: roy morgan Sep 2020
Issue | Print Booking deadline | Print Material deadline | Advertorial Assets deadline | Advertorial Creative approved | On sale |
---|---|---|---|---|---|
JANUARY 2024 | 8 November | 15 November | 1 November | 15 November | 11 December |
FEB/MARCH 2024 | 30 November | 7 December | 23 November | 7 December | 22 January |
APRIL 2024 | 7 February | 14 February | 31 January | 14 February | 11 March |
MAY/JUNE 2024 | 18 March | 25 March | 11 March | 25 March | 22 April |
JULY 2024 | 8 May | 15 May | 1 May | 15 May | 10 June |
AUG/SEPTEMBER 2024 | 19 June | 26 June | 12 June | 26 June | 22 July |
OCTOBER 2024 | 7 August | 14 August | 31 July | 14 August | 9 September |
NOV/DECEMBER 2024 | 17 September | 24 September | 10 September | 24 September | 21 October |
Prevention Perks are solus EDMs, or third-party advertisements that are sent to our newsletter audience. They include a promotion/discount or competition from your brand. Our readers trust our endorsements and love the extra value they receive from being a part of the Prevention community.
Find out more by contacting your Prevention representative.
Menopause is one of those things many of us learn about much too late, often whilst we’re already experiencing mysterious symptoms. This can leave many feeling blindsided and even a little scared by what’s happening.
This is why we created the Thriving in Menopause podcast. Guided by our team of expert guests, every episode offers reassuring insights into our changing bodies, and provides useful tools to navigate the symptoms of this life phase, as well as honest (and sometimes hilarious) tales from familiar faces such as comedian Julia Morris.
Advertise within the Thriving in Menopause podcast for 12 weeks* with a 30-second audio advertisement created by the Prevention team.
Advertising package:
Second ad spot of 30 seconds in all published podcast episodes
for 12 weeks (recommended to start at start of each new season)
By participating in the Prevention Awards, winning brands can have the opportunity to be awarded best in their class, to obtain a winner's logo for use on their products and marketing and be showcased in content on the Prevention website.
Women often find it challenging to prioritise themselves. They tend to put others first and neglect their own needs, with various responsibilities like family, friends, work, and personal projects all vying for attention.
Prevention has created a time for Australian women to make their own health and wellness a priority for one weekend, so they learn how to carve out time for a lifetime.
The purpose of World Menopause Day is to educate and raise awareness about the physical and emotional changes women go through during menopause and to promote better care and support for women during this time.
Prevention has created a time for women to Take A Pause with yoga in the park. Locations include Sydney and Melbourne. Timing: 18 October
Sampling opportunity
Have your brand in front of our audience by partnering with us in a subscription giveaway in Prevention!
Prevention will require approximately 300 units of your product to be sent out to the subscribers, at the end of the promotion
COVERAGE FOR CLIENT:
One-week campaigns including 100% SOV (share of voice).
Includes site skin and leaderboard ad units throughout website. Ideal for high-impact launches.
Average impressions served per one-week campaign: 15,000
Find out more by contacting your Prevention representative.
let us share your message through our voice
Branded content (advertorials) campaigns are a great way to get your brand message across to our audience or educate them about a specific product, in a format that aligns with our audience’s key interests.
Created by our creative studio and editorial team, branded content is designed within a style template that complements the editorial style of the magazine, and is dedicated to your message or product.
Native content campaigns connect your brand with our audience through engaging content designed by Prevention, that best resonates with our audience’s lives - in the same way our editorial does.
We don’t post ads – we post great content we know our audience wants, and organically guide them towards your brand.
Created by our editorial team with your objective in mind, we create digital content campaigns in our voice, that aligns your brand or product with our audience, and influence their decisions.
Get the best of both worlds and amplify engaging custom content by Prevention within a branded content article in our magazine, and on our website as a native article.
Native digital content offers the opportunity to showcase your product in our credible editorial style; while branded content in our magazine allows us to collaboratively tailor the message more closely to promote your product.
The Prevention Checklist is a social series created by the Prevention editorial team, designed to hero one branded product, within a checklist-style layout and themed to align with real moments in our audience’s lives, showing the versatility of your product.
Each week the Checklist will deliver a post that shares three essential items for different lifestyle occasions, e.g. essentials to pack for a winter hike, a day at the beach with the girls, or a morning jog – all real
Sponsoring the Checklist means that we will theme these posts to showcase your products’ usage for different occasions, with your product the exclusively branded product within each post.
Kirsty Peros
Brand Partnerships Manager
Anabel Tweedale
Group Sales Director