What do you think of when you think of hypnosis? Whether it’s a swinging stopwatch or Vegas stage show, the reality is far from well trodden stereotypes. When we partnered with self-hypnosis app Reveri, we knew it was more than a reimagination of their brand – it was a total shift in the cultural view of hypnosis.

Reveri helps us relieve pain and stress, improve sleep and build good habits. More than that, it’s a groundbreaking, clinically-backed health app that teaches our minds to have better control over our bodies, changing lives for the better.

When you practice self-hypnosis, you achieve a state of hyper-focus that helps you hone in on reality and see things clearly. This idea was the core of our approach, shifting perceptions of hypnosis away from the loss of control and instead, to a means of empowerment and growth.

The logo is always shown in a state of transition from blurred to clear, representing the clarity that practising self-hypnosis can bring. Through extreme depth of field in art direction, gradients and blur treatments on type, the idea of hyper-focus comes through in every aspect of the visual system.

It was important to us that each element avoided the softer tropes of self-help tools. The bright colour palette, vibrant icons and bespoke illustrations add richness and energy to each moment of the journey.

Together, the elements establish a visual language that’s not only distinctive within the category, but defines a new approach for a first-of-its-kind therapy tool.