Many retailers have launched their epic Black Friday sales early ahead of the official day on November 29, and Belissima Italia is no exception. If you're on the hunt for a new hair styling tool that does it all, you're in luck, as the brand is offering an irresistible £70 discount on its award-winning gadget.

The Bellissima Italia Prodigy Air Multi Styler with Coanda Technology can be used to dry and style hair, and is a cheaper alternative to the Dyson Airwrap. Originally priced at £249.99, the sleek gadget can now be yours for £179.99.

The hair styling tool is the perfect choice for creating gorgeous looks over the festive period, with it having six attachments to mix up your look, including round brush heads and curling barrels. Described by Bellissima as 'the ultimate air styler that makes your hair routine easy and damage-free', it can help you create endless looks.

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You can customise your hair styling experience by choosing between three speeds and three temperatures, plus a cold air blast can be used to set your style in place. The Prodigy Air Multi Styler has a digital heat control that checks the air temperature 55 times per second to maintain the optimal heat level, while the Ion Technology leaves your hair looking soft and shiny.

The Prodigy Air Multi Styler has six different attachments (
Image:
Bellissima Italia)

The styling tool features Ion Ceramic Hi-Pro technology that delivers gentle heat for hair protection, helping you achieve soft, frizz-free hair. The Coanda Technology generates 200 micro-flows of air, ensuring the hair wraps around the cylinders smoothly, creating 'defined waves and curls in no time'.

The digital motor produces high-speed airflow with five times more pressure than a conventional hairdryer, ensuring fast drying and styling. The air styler also comes with a luxurious beauty bag perfect for storing the hair tool and taking it with you on the go.

The Prodigy Air Multi Styler with Coanda Technology has earned an impressive overall rating of 4.8 out of five on the Bellissima Italia website, with all customers awarding it four or five stars. One delighted buyer commented: "The best hair styling kit around, comes with everything you need for whatever look you're going for. My hair is frizzy and this product tamed it.

"I can easily do a bouncy blow dry without the hassle of using a hair brush and the hair dryer. Great product, would 100% recommend and would repurchase. If you're looking for a new hair tool, this is the product you want to purchase."

The air styler creates a variety of different looks (
Image:
Bellissima Italia)

A second wrote: "A magical air styler with all the features. From gentle dry to volume, straight hair to extra wavy, or to detangle smooth hair… It's suitable for all hair types and endless styles with all the tools. I'm amazed by all the qualities of this styler… The perfect styler for our big family."

"The ultimate hair styling tool that includes everything you need," raved another happy customer. "I appreciated being able to style my hair without worrying about heat damage. The styling tools are straightforward to install and remove. They immediately lock into place, and changing tools is as simple as sliding the lockdown and twisting it. The wand is also exceptionally lightweight, easy to manoeuvre and doesn’t cause any discomfort when twisting and turning."

However, one shopper who curled their hair using the Prodigy Air Multi Styler noted: "It does take a while to get used to it and I definitely haven't cracked it completely, but I did like the overall look. It didn't hold fantastically, but I didn't spray it and my hair is very thick and very long so normal curls don't hold either."

You can buy the Bellissima Italia Prodigy Air Multi Styler with Coanda Technology here for £179.99 while the Black Friday sale lasts. Alternatively, if you fancy treating yourself to a Dyson Airwrap, the Complete Long Volumise is available for £479.99.

Shark is offering its FlexStyle 5-in-1 Air Styler & Hair Dryer at a discounted price of £219.99 during its Black Friday sale. Boots has the Mark Hill Pick 'N' Mix Air Flexi Air Styler Starter Kit on sale for £119.99.