Iceland announces major change in stores this January

In response to the soaring cost of household essentials hitting families across the UK, Iceland is launching its most significant savings event ever this January.

The retail giant has unveiled the 'Mega Deals' event - an impressive array of offers that include expanding their £1 or less range to over 1,000 products and the return of popular promotions such as 10 for £10 and half-price essentials.

A recent study commissioned by Iceland has indicated that January represents the year's toughest financial challenge for half the population, following the splurge of the festive season. Consequently, a whopping 50% of people are now actively hunting for savings on groceries and everyday items, with 56% tweaking their shopping patterns to squeeze every penny.

READ MORE: Asda slashes price of thousands of products in major cost of living boost

The 'Mega Deals' promotion will see discounts on a host of items—from halved prices on laundry essentials to slashed costs on frozen favourites from big names like Quorn, Chicago Town, and Birdseye and even a buy two get one free offer.

Executive chairman of Iceland Foods, Richard Walker, said: "We know families are looking to reduce spending in all aspects of everyday life and we know that we need to do our bit to help.

"January will be a struggle for millions, it's no secret that bills are going to rise and it's going to hit some families extremely hard. That's why we're stepping up, expanding our £1 or less lines and introducing hundreds of deals. We're here to help this January."

Here's what you can expect from this event, which is available in Iceland and Food Warehouse stores and online from January 3 until January 20, as reported by the Express.

10 for £10

Customers can purchase 10 items for £10 on select products and save up to £15, including:

• Birds Eye Chicken Fingers – 10 pack, £2.50

• Young's Chip Shop Omega 3 Fish Fillets - two pack, £2.50

• Chicago Town Cheese & Tomato Sub – two pack, £1.75

• Richmond Thick Pork Sausage – eight pack, £1.85

• Birds Eye Chicken Dippers – 12 pack, £2.50

Half Price Frozen

Customers can enjoy half off on selected products including:

• Chicago Town Tiger Crust Pepperoni Pizza – was £3.50 / now £1.75, 320g

• Birds Eye Ultimate Chicken Burgers – was £4.00 / now £2.00, two pack

• Quorn Meat-Free Mince – was £2.50 / now £1.25, 300g

• Birds Eye Great Value Fish Fingers – was £4.00 / now £2.00, 14 pack

Buy two, get one free

Customers can take advantage of Iceland’s 'buy two, get one free' on cupboard essentials such as:

• Heinz Ravioli in Tomato Sauce - £2.00, 400g

• Sharwood's Tikka Masala Cook Sauce - £2.50, 420g

• Knorr Beef Stock Pot - £1.90, four pack

• Kellogg's Strawberry Fruit Winder - £2.00, five pack

£1 or less favourites

Customers can enjoy Iceland’s £1 or less favourites that include some new additions for 2025, including:

• Iceland Mozzarella Balls, 200g - £1.00

• Iceland Cheesy Potato Swirls, 450g - £1.00

• Iceland Mac ‘N’ Cheese Bites – 10 pack, £1.00

• Iceland Breaded King Prawns – eight pack, £1.00

Five for £5 products

Customers can get more for less with Iceland’s five for £5 deal on a range of essential goods such as:

• Fridge Raiders Slow Roasted Chicken Snack Bites - £1.25, 70g

• Frijj Cookie Dough Milkshake - £1.70, 330ml

• Peperami Original Salami and Cheese Snack Box - £2.00, 50g

• Little Duck 4 Luxe Toilet Tissue - £1.25

Star Buys

Includes a range of flash offers across Iceland and Food Warehouse stores, including:

• Le Roule Garlic & Herb – was £2.00 / now £1.00, 125g

• Pork & Stuffing Mini Pork Pies – was £2.40 / now £1.20, 4pk

• Iceland Indian Selection Pack – was £2.50 / now £1.25, 400g

• Lurpak Garlic Butter – was £2.25 / now £1.50, 125g

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