LAS VEGAS, Nevada<\/strong> \u2014 The Consumer Electronics Show (CES) is an annual event held at the Las Vegas Convention Center every second week of January. Its original goal was to showcase modern electronic products set for release each year, primarily focused on home appliances, music and video components, movie and sound production equipment, computers, mobile phones, and computer games.<\/p>\r\r
However, in recent years, the automotive sector has been steadily making its presence felt at CES, thanks to emerging transport and mobility technologies. This was where I first encountered an electric vehicle from Nissan, an autonomous pizza-delivery car from Ford, and a talking car from Honda.<\/p>\r\r
This year, mobility seems to be the overriding theme, with many displays highlighting automotive-related products. Most are centered on electric and autonomous (or self-driving) vehicles, featuring a range of innovations \u2014 from Lidar (radar in motion) to vehicle-to-vehicle communication technologies.<\/p>\r\r
Hyundai and Kia have booths showcasing their takes on alternative-powered cars, primarily on the electric side. Nissan and Toyota also have displays featuring cutting-edge mobility technology for cars and buses. BMW presented an updated version of its color- or mood-changing car, where the vehicle's exterior color (or \"paint,\" if you will) shifts according to the driver's mood. This concept was first introduced last year.<\/p>\r\r
Still, the true automotive stars here are electric vehicles and the \"mobility lifestyle\" gadgets that have become an integral part of today's motor vehicles. Curiously, aside from Tesla and BYD, I noticed only a modest showing from Chinese brands that dominate electric vehicle (EV) technology in Asia. Perhaps the US market remains hesitant about EVs, or, maybe, there is still a strong bias against products made in China.<\/p>\r\r
Nevertheless, the presence, though relatively small, does exist. And just like the mobile phone segment that began somewhat modestly a decade ago, it may eventually evolve into the giant that Android phones are today.<\/p>","article_custom_fields":"{\"\":[\"\"],\"seo_meta_keywords\":[\"\"],\"seo_meta_description\":[\"\"],\"seo_meta_title\":[\"\"],\"sponsored_flag\":[\"\"],\"offer_flag\":[\"off\"],\"featured_article_flag\":[\"\"],\"drupal_json\":[\"{\\\"type\\\":null,\\\"properties\\\":{\\\"PUBLISHED\\\":0,\\\"PROMOTED\\\":0,\\\"STICKY\\\":0},\\\"fields\\\":[]}\"],\"wp_custom_json\":[\"{\\\"type\\\":\\\"\\\",\\\"fields\\\":[]}\"],\"article_tags\":[\"\"],\"show_image\":[\"off\"],\"Disable_Ad\":[\"off\"],\"disable_player\":[\"off\"],\"column\":[\"\"],\"kicker\":[\"\"],\"edel\":[\"\"],\"delu\":[\"\"],\"delt\":[\"Read this in The Manila Times digital edition.\"],\"premium\":[\"off\"],\"Redirect_URL\":[\"\"],\"Registration_required\":[\"off\"],\"background_image\":[\"off\"],\"user_needs\":[\"\"],\"page_number\":\"0\",\"initial_publication\":\"\",\"date_created\":\"2025-01-13 17:52:52\",\"date_modified\":\"2025-01-13 17:54:20\",\"last_modified_user\":\"Jorge Pino\",\"section_color\":\"#F50404\",\"target_page\":\"0\",\"cxense_metatags\":null}","cms_type":"live","author_id":1734,"section_id":1,"seo_meta_keywords":"CES,has,gone,automotive","seo_meta_description":"","seo_meta_title":"CES has gone automotive","publish_time":"2025-01-14 00:06:00","related_articles_ids":"","article_tags":"","sub_section_id":0,"visit_count":0,"sponsored_flag":0,"offer_flag":0,"featured_article_flag":0,"media_gallery_flag":0,"video_gallery_flag":0,"highlight_flag":0,"top_story_flag":0,"is_updated":0,"is_old_article":0,"old_article_id":0,"article_byline":"Ira Panganiban","ts":"2025-01-13 17:54:28","last_edited":"2025-01-13 17:54:20","alt_publish_time":"2025-01-13 17:54:25","image_path":"{\\\"image_path\\\":\\\"manilatimes\\\\\/uploads\\\\\/images\\\\\/2025\\\\\/01\\\\\/13\\\\\/513171.jpg\\\",\\\"cms_type\\\":\\\"live\\\",\\\"small_image\\\":\\\"\\\",\\\"is_updated\\\":\\\"0\\\",\\\"image_cropping\\\":\\\"{\\\\\\\"original_image\\\\\\\":{\\\\\\\"image_original_width\\\\\\\":1200,\\\\\\\"image_original_height\\\\\\\":630,\\\\\\\"icd_image_type\\\\\\\":\\\\\\\"original_image\\\\\\\"},\\\\\\\"main_image\\\\\\\":{\\\\\\\"image_main_width\\\\\\\":1200,\\\\\\\"image_main_height\\\\\\\":630,\\\\\\\"icd_image_type\\\\\\\":\\\\\\\"main_image\\\\\\\"}}\\\",\\\"is_copied\\\":\\\"0\\\",\\\"media_type\\\":\\\"0\\\",\\\"image_caption\\\":\\\"IRA PANGANIBAN\\\",\\\"image_alt_text\\\":\\\"\\\",\\\"image_count\\\":1}","author_name":"Ira Panganiban","section_name":"Fast Times","sub_section_name":"","slide_show":0,"breaking_news":0,"visit_count_update_date":null,"old_cms_article_id":null,"permalink":"2025\/01\/14\/fast-times\/ces-has-gone-automotive\/2037549","show_image_in_thumb":0,"api_status":2,"a_custom_data":"{\"exclude_from_gallery\":null,\"lead_image_id\":null}","publication_id":2,"max_publish_time":"2025-01-14 00:06:00","page_number":"0","homepage_article_flag":0,"article_shortlink":null,"cropped_image":0};
LAS VEGAS, Nevada — The Consumer Electronics Show (CES) is an annual event held at the Las Vegas Convention Center every second week of January. Its original goal was to showcase modern electronic products set for release each year, primarily focused on home appliances, music and video components, movie and sound production equipment, computers, mobile phones, and computer games.
However, in recent years, the automotive sector has been steadily making its presence felt at CES, thanks to emerging transport and mobility technologies. This was where I first encountered an electric vehicle from Nissan, an autonomous pizza-delivery car from Ford, and a talking car from Honda.
