The investment follows a record breaking year for Rolls-Royce’s Bespoke services, with its Bespoke content value increasing by 10 per cent on average per motor car year-on-year, reaching the highest level in the company’s history.
According to Rolls-Royce, the extension will create additional space for the increasingly complex and high-value Bespoke and Coachbuild projects specifically, sought by clients who ‘define luxury as something deeply personal to them.’ It will also ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future.
This investment is the single largest injection of capital since the Goodwood plant opened on January 1, 2003. At that time, it employed around 300 people and produced just one motor car a day.
Although the Goodwood manufacturing plant has undergone significant internal changes over the past 20 years, the company said that the building itself has remained largely unchanged. Now, its staff numbers have increased more than eightfold since its opening, and the marque now produces up to 28 motor cars a day.
Over 2,500 individuals are now employed at the home of Rolls-Royce – including many highly skilled manufacturing and craft specialists – as well as around 7,500 people in the company’s wider UK supply chain.
“In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history. This momentum means it is necessary for us to invest more than £300 million in extending the Home of Rolls-Royce,” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars, said in a statement.
“2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks. This underscores our commitment to creating value for our clients and those with a stake in our business.”
Planning permission to extend the facility was granted in 2024, and the company said that site preparation and landscaping work is now underway.
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