Logo rights 'D'-bate could cost DMACC or Drake University over $250,000
Logo rights 'D'-bate could cost DMACC or Drake University over $250,000
*** debate over the letter D could cost either Drake University or Des Moines Area Community College hundreds of thousands of dollars. If *** judge agrees *** court-ordered rebrand at DMAC is more costly than originally ruled. We're asking for $250,000 rather than $25,000. In November, *** judge said the two schools' logos were nearly identical and temporarily barred DMAC from using this logo. Since then, the community. Says it has spent thousands removing the logo before their December 13th deadline. DMA has 13 locations across central Iowa. We have over 35,000 students. We have over 60 buildings, 500 classrooms, and public spaces, so it's *** pretty significant effort to get all of those changed out. But acknowledges that some things take more than 21 days to remove. One of the biggest items is our basketball court. That basketball court was actually installed before our rebranding, but it does have *** block. on it and for the safety of the players, we need to wait until the season is over to make any changes to that. Now Drake University is accusing DMAC of not complying with the order. Its lawyers filed the motion Monday mentioning uses on men's basketball uniforms, student IDs, and billboards after the deadline. But now DMAC says that court decision is underestimating the extensive work and cost of removing all uses. They filed their own motion Friday that would force Drake to reimburse. The $250,000 instead of $25,000 for rebranding if the community college wins the lawsuit. Despite ongoing battles, Drake says in part that they value DMAC as *** long-standing partner, the sentiment DMAC says they reflect. We've just always viewed Drake as *** partner, and we're looking forward to moving past this and focusing on our students and preserving that partnership. Pepper Paura, KCCI 8 News, Iowa's news leader.
Logo rights 'D'-bate could cost DMACC or Drake University over $250,000
![KCCI logo]()
Updated: 10:00 AM CST Dec 30, 2024
Editorial Standards ⓘ
Des Moines Area Community College claims a court-ordered temporary rebrand will cost more than ten times the original estimate in a logo rights lawsuit against the college.Drake University sued DMACC in July, alleging the school's logo was too similar to its own and violated copyright law. In November, a judge called the branding "nearly identical" and barred DMACC from using their "D" logo until a final ruling could be made in the case.The decision also set a deadline to remove all usage before Dec. 13, with the stipulation that Drake University would DMACC $25,000 as reimbursement for removing the logo if the community college won the lawsuit. DMACC VP of Student Affairs Erica Spiller told KCCI on Friday the school is working tirelessly to remove the logo from all uses as quickly as possible, but feels the decision underestimates the time and effort required to rebrand and is asking the court to increase how much Drake will be liable to pay."DMACC has 13 locations across central Iowa. We have over 35,000 students. We have over 60 buildings, 500 classrooms and public spaces. So it's a pretty significant effort to get all of those changed out," Spiller said. "We now know that the cost is much more than that to comply with that preliminary injunction, so we're asking for $250,000 rather than the $25,000." This request is on the heels of a complaint from Drake accusing DMACC of continuing to use the logo after the court deadline to stop. If DMACC loses the suit, it will be liable for all rebranding costs.
DES MOINES, Iowa —
Des Moines Area Community College claims a court-ordered temporary rebrand will cost more than ten times the original estimate in a logo rights lawsuit against the college.
Drake University sued DMACC in July, alleging the school's logo was too similar to its own and violated copyright law. In November, a judge called the branding "nearly identical" and barred DMACC from using their "D" logo until a final ruling could be made in the case.
The decision also set a deadline to remove all usage before Dec. 13, with the stipulation that Drake University would DMACC $25,000 as reimbursement for removing the logo if the community college won the lawsuit.
DMACC VP of Student Affairs Erica Spiller told KCCI on Friday the school is working tirelessly to remove the logo from all uses as quickly as possible, but feels the decision underestimates the time and effort required to rebrand and is asking the court to increase how much Drake will be liable to pay.
"DMACC has 13 locations across central Iowa. We have over 35,000 students. We have over 60 buildings, 500 classrooms and public spaces. So it's a pretty significant effort to get all of those changed out," Spiller said. "We now know that the cost is much more than that to comply with that preliminary injunction, so we're asking for $250,000 rather than the $25,000."
This request is on the heels of a complaint from Drake accusing DMACC of continuing to use the logo after the court deadline to stop. If DMACC loses the suit, it will be liable for all rebranding costs.
`;
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