Go-To-Market Motion
Partner Led
Partner led go-to-market (GTM) motions are force multiplier. Having a partner ecosystem with joint go-to-market motions creates additional advantages for sales, marketing and your service implementation teams. The key to getting results from a partner led motion is to help partners create repeatable campaigns and ABM plays since most resellers lack marketing resources and rely on MDF/CoOp dollars to fund go-to-market activities.
Business Challenges
Partner marketers face a multitude of challenges as they need to help partner companies create and capture demand in markets where they don’t have direct sales resources. Typical problems involve creating scaleable programs and executing those with a light weight technology using limited resources.
Partners Want A Turnkey Solution
Partners have limited martech like to leverage a vendors solution to help them get scale and reduce the martech burden.
Partner Has Limited Resources
Partners serve a variety of vendors and need to show proof of performance for the vendor dollars they spend while showing deal reg and pipeline results. They want simplicity.
Partner Lacks Data & Content
Partners don’t always have the data they need to execute orchestrated campaigns to target accounts and lack visibility into what’s working.
Recommended Solution
This combination of Hushly products and platform functionality is the best way for vendors to offer partners a solution for ABM that gets results. Partners can also purchase a solution like Hushly and leverage it across the portfolio of vendors they represent in various marketing campaigns.
Solution Products & Platform Functionality
Multi-Variant
Landing Page Builder
- Offer Dynamic Account Experiences
- Utilize Page and Content Personalization
- Strategically Secure Experiences
Native Advertising and Embedded Content Streams
- Personalize Content Offers
- Syndicate Content Sitewide
- Offer Personalized Ads
Self-Nurturing
Landing Pages
- Surface Content Based on Behaviors
- Offer Multiple Recommendations
- Reduce Friction
AI Content Topic Tagging
See topic interest, asset topic density and do content audit by topic
AI First-Party Intent
Generate and publish 1st-party data
AI Personalization
Dynamically personalize content streams, content hubs or provide recommended content on landing pages.
Gen AI SEO
AI generate SEO title and meta description for gated or ungated assets
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