Internet
Culture
Meet the De-Influencers, Who've Built a Brand on Buying Nothing
They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue against consumerism.
By Josiah Gogarty
Wellness
Showing the Messy Side of Sobriety
“I used to need a debilitating amount of benzodiazepines to go into a grocery store,” says a TikTok creator who refuses to fully embrace healthy living. “And now I'm supposed to wash my produce with baking soda for 15 minutes?”
By Kate Lindsay
Wellness
What Happens When a Sober Influencer Relapses?
A wave of content creators has made abstinence a core part of their online identity—and some of them are continuing to share when things go off the rails.
By Matthew Herskowitz
Culture
In Praise of Bob Dylan's Cryptic Tweets
The legendary, Nobel Prize-winning singer-songwriter is treating social media like his personal lyric book.
By Josiah Gogarty
Wellness
How Galaxy Gas Became the Defining High of the Brainrot Era
There’s nothing new about recreational nitrous oxide—you may know it as “whippets.” But a garish brand and a bunch of extremely viral videos have turned an old-fashioned drug into a terrifying new meme.
By Kieran Press-Reynolds
Culture
In Praise of Michael Caine's Possibly Anti-Fascist, Undeniably Charming Twitter Feed
Unless you're a far-right rioter, the veteran actor would like to wish you a very good weekend.
By Josiah Gogarty
Culture
You Might Be Losing ‘Aura Points’ and Not Even Know It
“This whole aura generation we’re in, everything’s about looking cool,” explains one viral TikTok star.
By Kate Lindsay
Wellness
Meet the Young Men Paying to Attend Mogwarts, an Online School for Becoming Hot
Online "looksmaxing" communities have a seedy reputation. Could this one possibly be the exception?
By Kieran Press-Reynolds
Culture
How 10 Hours With No Wi-Fi Drove Me Crazy, Then Set Me Free
GQ columnist Chris Black finds himself on a plane without Wi-Fi and begins to reconsider his long-term relationship with the internet. How extremely online do we really need to be?
By Chris Black
Culture
Do You Have a ‘Boy Room’?
The comedian behind viral video tours of men’s shockingly messy living spaces describes the wildest thing she ever saw in a room and the most important thing a guy can do to avoid repelling his visitors.
By Kate Lindsay
Culture
How Leo Skepi Promises to Unlock Your Core Confidence
“Everything boils back down to the point of somehow feeling defective or not enough,” says the TikTok and podcast personality, who launched a live nationwide tour this month.
By Kate Lindsay
Culture
Why Does ‘I Already Saw This Meme’ Hurt So Much?
In the age of the For You page, there’s a very real chance that your pal has already seen the hilarious post that you just sent them. The interaction that follows can be perilous for your self-esteem—but it doesn't have to be.
By Matthew Roberson
Culture
Tony P in DC Will Teach You ‘Vibrant Masculinity’
“People meet me, they don’t think I'm a real person,” says the TikTok star. “They think there’s no way a guy can be this positive.”
By Kate Lindsay
Culture
In Black Twitter: A People's History, a Platform Changes the Culture and a Culture Changes a Platform
In a new Hulu docuseries based on a 2021 Wired article, a chorus of cultural luminaries discuss the jokes, memes, and transformative social movements generated by Black users on the popular social-media site.
By Heven Haile
Culture
The “Chaos Follow” Makes Staying on Social Media Worth It
An ode to the loose-cannon celebs, unhinged influencers, and filterless literary legends whose unpredictable social-media presences keep us from deleting our accounts.
By Jason Diamond
Culture
Is Carrington Bornstein the Internet’s Hottest Funny Guy? Or Funniest Hot Guy?
“A TikTok ban would not stop me. I'm going to the top regardless,” says the model-slash-creator, who has recently expanded into stand-up (“I crushed”), music (“it’s fire”), and acting (the goal: entering the “Sam Levinson universe”).
By Kate Lindsay
Culture
Why Connor Hubbard’s Mundane Daily Routine Is Driving the Internet Insane
The Instagram and TikTok star says his videos celebrating middle-class normalcy are misunderstood: “I just wanna create a safe space for people to know that what you're doing is completely fine”
By Kate Lindsay
Culture
How to Become a Stay-at-Home Boyfriend
William Conrad quit his tech job to cook, clean, and serve as the “seamstress” for his girlfriend. One fan describes his soothing TikToks about their lifestyle as “lobotomy-core.”
By Kate Lindsay
Culture
Men Won’t Stop ‘Chad Facing’ Online
The chiseled face of the strong-jawed “chad” is no longer just a meme: It’s an actual pose, also known as “Gen Z lip-sync face,” that young guys have adopted as their new go-to on TikTok—and it is not, one writer argues, a joke anymore.
By Kate Lindsay
Culture
Francesca Scorsese on What It’s Like to Direct Her Famous Father—on Her Viral TikTok
The younger Scorsese has been on a heater posting delightful videos of Marty.
By Gabriella Paiella