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Culture

Meet the De-Influencers, Who've Built a Brand on Buying Nothing

They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue against consumerism.
Wellness

Showing the Messy Side of Sobriety

“I used to need a debilitating amount of benzodiazepines to go into a grocery store,” says a TikTok creator who refuses to fully embrace healthy living. “And now I'm supposed to wash my produce with baking soda for 15 minutes?”
Wellness

What Happens When a Sober Influencer Relapses?

A wave of content creators has made abstinence a core part of their online identity—and some of them are continuing to share when things go off the rails.
Culture

In Praise of Bob Dylan's Cryptic Tweets

The legendary, Nobel Prize-winning singer-songwriter is treating social media like his personal lyric book.
Wellness

How Galaxy Gas Became the Defining High of the Brainrot Era

There’s nothing new about recreational nitrous oxide—you may know it as “whippets.” But a garish brand and a bunch of extremely viral videos have turned an old-fashioned drug into a terrifying new meme.
Culture

In Praise of Michael Caine's Possibly Anti-Fascist, Undeniably Charming Twitter Feed

Unless you're a far-right rioter, the veteran actor would like to wish you a very good weekend.
Culture

You Might Be Losing ‘Aura Points’ and Not Even Know It

“This whole aura generation we’re in, everything’s about looking cool,” explains one viral TikTok star.
Wellness

Meet the Young Men Paying to Attend Mogwarts, an Online School for Becoming Hot

Online "looksmaxing" communities have a seedy reputation. Could this one possibly be the exception?
Culture

How 10 Hours With No Wi-Fi Drove Me Crazy, Then Set Me Free

GQ columnist Chris Black finds himself on a plane without Wi-Fi and begins to reconsider his long-term relationship with the internet. How extremely online do we really need to be?
Culture

Do You Have a ‘Boy Room’?

The comedian behind viral video tours of men’s shockingly messy living spaces describes the wildest thing she ever saw in a room and the most important thing a guy can do to avoid repelling his visitors.
Culture

How Leo Skepi Promises to Unlock Your Core Confidence

“Everything boils back down to the point of somehow feeling defective or not enough,” says the TikTok and podcast personality, who launched a live nationwide tour this month.
Culture

Why Does ‘I Already Saw This Meme’ Hurt So Much?

In the age of the For You page, there’s a very real chance that your pal has already seen the hilarious post that you just sent them. The interaction that follows can be perilous for your self-esteem—but it doesn't have to be.
Culture

Tony P in DC Will Teach You ‘Vibrant Masculinity’

“People meet me, they don’t think I'm a real person,” says the TikTok star. “They think there’s no way a guy can be this positive.”
Culture

In Black Twitter: A People's History, a Platform Changes the Culture and a Culture Changes a Platform

In a new Hulu docuseries based on a 2021 Wired article, a chorus of cultural luminaries discuss the jokes, memes, and transformative social movements generated by Black users on the popular social-media site.
Culture

The “Chaos Follow” Makes Staying on Social Media Worth It

An ode to the loose-cannon celebs, unhinged influencers, and filterless literary legends whose unpredictable social-media presences keep us from deleting our accounts.
Culture

Is Carrington Bornstein the Internet’s Hottest Funny Guy? Or Funniest Hot Guy?

“A TikTok ban would not stop me. I'm going to the top regardless,” says the model-slash-creator, who has recently expanded into stand-up (“I crushed”), music (“it’s fire”), and acting (the goal: entering the “Sam Levinson universe”).
Culture

Why Connor Hubbard’s Mundane Daily Routine Is Driving the Internet Insane

The Instagram and TikTok star says his videos celebrating middle-class normalcy are misunderstood: “I just wanna create a safe space for people to know that what you're doing is completely fine”
Culture

How to Become a Stay-at-Home Boyfriend

William Conrad quit his tech job to cook, clean, and serve as the “seamstress” for his girlfriend. One fan describes his soothing TikToks about their lifestyle as “lobotomy-core.”
Culture

Men Won’t Stop ‘Chad Facing’ Online

The chiseled face of the strong-jawed “chad” is no longer just a meme: It’s an actual pose, also known as “Gen Z lip-sync face,” that young guys have adopted as their new go-to on TikTok—and it is not, one writer argues, a joke anymore.
Culture

Francesca Scorsese on What It’s Like to Direct Her Famous Father—on Her Viral TikTok

The younger Scorsese has been on a heater posting delightful videos of Marty.