Cut Flower Garden
Floret Farm's
Cut Flower Garden
Grow, Harvest & Arrange Stunning Seasonal Blooms
Grow the flower garden of your dreams. In this striking guide you will find everything you need to grow, harvest, and arrange stunning seasonal blooms. With equal parts instruction and inspiration, Floret Farm’s Cut Flower Garden welcomes you into Erin Benzakein’s abundant, bloom-filled world, and is a feast for every flower lover’s eyes and soul.
From the first page to the last, you’ll find easy-to-follow steps for planting, cultivating, and harvesting more than 175 varieties of flowers including cottage garden favorites, new hybrids, and heirloom varieties that are central to today’s seasonally focused floral designs.
Learn How To Grow, Harvest, and Arrange Stunning Seasonal Blooms
With equal parts instruction and inspiration, Floret Farm’s Cut Flower Garden welcomes you into Erin Benzakein’s abundant, bloom-filled world, and is a feast for every flower lover’s eyes and soul.
Showcasing the lush fields and overflowing bouquets that have gained Floret so many followers, each chapter is packed with gorgeous photography along with everything you need to know to start growing your own cut flowers. Erin’s personal stories of life on her small farm accompany the expert growing and bouquet-making secrets that she’s developed through years of having her hands in the dirt and creating in her design studio.
From the first page to the last, you’ll find easy-to-follow steps for planting, cultivating, and harvesting more than 175 varieties of flowers including cottage garden favorites, new hybrids, and heirloom varieties that are central to today’s seasonally focused floral designs. You’ll also learn the secrets to Erin’s airy, natural, lush aesthetic, and find how-to guides for making spectacular bouquets, garlands, and wreaths to show off your blooms. Stunning images will make you feel like you’re personally experiencing each season in Floret’s fields, and inspire you to grow the cut flower garden of your dreams, wherever you live.
Praise
Erin and the flowers she grows radiate beauty and passion in equal measure. Through this passion a magical phenomenon occurs where all of us believe that we too can grow the most beautiful flowers imaginable. And now, with Floret Farm’s Cut Flower Garden we can! Full of insightful know-how and practical advice this book is for anyone who longs to grow the most beautiful and the healthiest flowers imaginable.
Ariella Chezar, Author of The Flower Workshop
Praise
“Among a sea of new florists and floral books, Floret stands out. Erin Benzakein’s integrity, openness and passion for flowers is unmistakable. In her debut book she not only introduces us to the basics of growing our own flowers, she shares her deep love and understanding of gardening in a way that will leave even the most doubtful grower feeling inspired to get their hands in the dirt.”
Grace Bonney, founder of Design Sponge and author of In the Company of Women
Praise
“One of the leading voices in the farmer-florist movement, Erin is a tireless advocate for locally-grown flowers. Here she has put together an indispensable four-season growing guide that will inspire you to sow your own cutting garden—whether you plant one row or hundreds.”
Melissa Ozawa, garden and features editor, Martha Stewart Living
Praise
“I’ve been an avid fan of Erin’s beautiful photos of her flower farm on Instagram for years. Now, seeing her work preserved for posterity in a book is pure magic.”
Stephen Orr, Editor in Chief, Better Homes and Gardens
Praise
“Erin Benzakein is my flower hero and her book is my new flower bible. Not only is she the undisputed heart and soul of the farmer-florist movement, her arrangements are some of the most exquisite I’ve ever seen. Her first book is deliciously gorgeous and incredibly comprehensive- combining practical advice alongside a huge overdose of seasonal inspiration. Her secrets for extending the vase life of each variety are mind bendingly useful and will be referenced time and time again. My copy will be soil covered and weather beaten before long and cherished all the more for it.”
Amy Merrick, Amy Merrick Flowers & Styling
Praise
“I met Erin Benzakein more than ten years ago when she was a young mom growing sweet peas and dreaming of making her living from flowers. With passion, focus and seemingly limitless endurance, Erin has achieved her dream. And now she’s sharing that dream with the world – everyone from fellow flower enthusiasts to emerging farmer-florists to veteran designers yearning for a new, seasonal and sustainable model of floristry. The essentials are all here in the pages of Floret Farm’s Cut Flower Garden, and like everything Erin does, it is both lovely and practical. This is a comprehensive, must-have companion as you pursue your own authentic life in flowers.”
Debra Prinzing, author and founder of slowflowers.com
Praise
“Do you love flowers? You’re about to love them even more. Erin Benzakein’s gorgeous new book, Floret Farm’s Cut Flower Garden, is equal parts inspiration and education. The photos will send you straight to the garden, eager to dig in and get growing. And Erin’s clear, concise advice will help you do it well. She has succeeded in conveying the utter joy of growing flowers.”
Lynn Byczynski, author of The Flower Farmer
Praise
“I’ve known of Erin’s work with cut flowers for a while now. In the market farming circle, she’s often referred to as the authority on the matter. After reading her new book (which is awesome!!), I now understand why she’s so often praised. Filled with clear growing techniques, detailed harvesting instructions and other tips of the trade, this book is a true gift to anyone wanting to generate good income from the craft of flower farming on a small-scale. There is a great deal of interest in local, seasonal flowers and this book will help support and energize the movement even more.
Jean-Martin Fortier, author of The Market Gardener
Praise
“Floret Farm’s Cut Flower Garden is the perfect resource for the local flower movement. Erin Benzakein shows the enormous potential of in-season flowers with beautiful photography that does the blooms justice. Listing the crops by season is a brilliant way to help growers plan ahead to have a steady supply of blooms throughout the year. And the projects are great for showing how to create exceptional bouquets and arrangements. A lively read that will energize you to get growing and arranging.”
Andrew Mefferd, Editor, Growing for Market Magazine
Praise
“Brimming full of flower growing advice, inspiration and stunning photography, ‘Floret Farm’s Cut Flower Garden’ is destined to become a ‘must-have’ bible for all flower growers…whether you’re an aspiring newbie or a seasoned professional. Erin’s captivating, personal writing style makes you feel that she’s sitting just across the room from you, generously sharing all her invaluable hints and tips on how to not only grow your own blooms in abundance, but also how to arrange them beautifully. This book is an absolutely un-put-downable read!”
Rona Wheeldon, Founder & Editor, Flowerona
Praise
“The creation of this beautiful book is testament to Erin Benzakein’s commitment to and passion for the local flower movement. The layout is simultaneously appealing and practical; Floret’s signature lush photographs beautifully illustrate all stages of cut flower production and design through the seasons. Inspirational and accessible, this is a volume that should grace every flower farmer’s bookshelf.”
Judy Laushman, Executive Director, Association of Specialty Cut Flower Growers, Inc.Press Inquiries & Contact Information
For press inquiries, interview requests, and publicity inquiries please contact [email protected].
Download Press ReleaseFrequently Asked Questions
- How do I get copies of the book to sell in my shop?
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If you are interested in stocking the book, please contact: [email protected]
- Is Cut Flower Garden available in other languages?
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Floret Farm’s Cut Flower Garden has been translated into French, German, Russian, Korean, and Chinese.
- Is your book available internationally?
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The book is available in the U.K. and parts of Europe from Waterstones and Amazon.co.uk. You can find the book through the following Canadian retailers: Amazon Canada, Indigo, and McNally Robinson.
- Is Erin available to do a book signing or speak to my garden club or group?
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At this time, Erin is not available for events or speaking engagements.
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