What is Lexus?\u003C/strong>\u003C/p>
Lexus a leading luxury brand, offering a broad range of cars, crossovers and sport utility vehicles. A division of Toyota, Lexus is currently the largest seller of luxury cars in the United States. The idea for Lexus came from a secret board meeting in 1983 where Toyota's chairman tasked his executives with creating a world-class large sedan to compete with existing luxury brands. Toyota launched the project with extensive research into U.S. consumers' preferences as well into how to develop a new luxury brand.\u003C/p>
How did Lexus debut?\u003C/strong>\u003C/p> Lexus debuted in the United States in 1989 with the LS 400 sedan. In keeping with Lexus' tagline of "The relentless pursuit of perfection," the car's design features all-new parts, including a 4.0 liter eight-cylinder engine. At the same time, Lexus also introduced the smaller ES 250 sedan, derived from the Toyota Camry. Soon thereafter, Lexus debuted the SC series sports coupe. Right from launch, Lexus was famous for providing cars with industry-leading luxury coupled with very high levels of customer service. However, the automotive press also noted that it geared itself more towards comfort than performance. Nevertheless, it was successful from day one, taking customers from both German and American luxury marques.\u003C/p> What lines does Lexus offer?\u003C/strong>\u003C/p> Like many manufacturers, Lexus offers three basic vehicle designs: Sedans, SUVs, and coupes. Each features a two-letter name, with the F-type signifier adding to high performance models. Lexus makes the following vehicles for the US market:\u003C/p> In addition to the performance F models, Lexus also offers a range of hybrids across the line.\u003C/p> Where is Lexus now?\u003C/strong>\u003C/p> Lexus has always been at the forefront of introducing technology into cars, going well above and beyond the hybrid. Modern cars use a mouse-like controller with a haptic, touch-based feedback system, and Lexus' Mark Levinson audio systems were among the first to put surround sound on wheels. The original LS series debuted sandwiched sheets of steel for better soundproofing, and the LS series also introduced the first eight-speed automatic transmission in 2006. Today, Lexus continues to be a respected luxury brands to its combination of quality and service. They remain the only Japanese luxury automaker able to impose pricing similar to their German rivals.\u003C/p>","contentType":"SEO_TEXT_BLURB"}]}]},"isSmall":false},{"f":1}]],"t":["b32sI9g"]})