Demand Forecasting

With two other Daisy AI-Powered solutions already implemented in their promotional process, testing the Daisy approach was straightforward and quick. The Daisy AI team reviewed the history of the retailer’s TLOG data which was already in use by the other Daisy modules. The historical TLOG was used as a “training set” for the Daisy team to rapidly build the connections and understanding of customer purchase behaviour at the store’s regional and national levels. Through this deep understanding, Daisy was able to forecast with precision the impact that a promotion(s) had across multiple metrics including sales lift, Halo lift, transaction lift, forward buying, the effect on other promotions, seasonality, etc.

Daisy's insights allowed the merchant teams to better assess the Total Store Impact (TSI), which is the full store impact of their proposed promotions, well ahead of time. Furthermore, it allowed the merchant team to play out different strategic scenarios on a more tactical level by simply substituting low performing promotions with better ones to improve overall business results. The last phase of the implementation was a simple comparison of accuracy as well as a deep-dive of the results the two approaches provided.