Riverbed launches new partner program

Unified observability vendor Riverbed has launched its Riverbed One partner program that offers a "simplified" structure as well as new incentives and training, according to the vendor.

Riverbed said the program aims to help partners drive expansion and penetration in the vendor's enterprise market and develop new business in the mid-market space.

The vendor has "simplified" the program by removing partner levels and dividends as well as benefits based on capabilities.

The program "rewards more consumption models with the expansion of its managed services offerings, new marketplaces and mid-market opportunities," Riverbed said, adding the program "also offers more sales incentives, training and enablement."

It also "adapts to multiple consumption models and partners' needs with a focus on annual recurring revenue."

Riverbed launched the new program to coincide with the introduction of its new Unified Observability platform and AIOps solutions.

“I’m very excited with the changes to our partner program embodied in Riverbed One as it is really about working side-by-side with our invested partners to collaborate and drive revenue and expansion opportunities to meet the industry specific needs of our mutual customers,” said Alex Thurber, senior VP of global partners and alliances at Riverbed.

“The transformation in the IT industry is being shaped by changing customer and employee digital expectations and the need for AI-driven solutions that automate IT processes to solve issues faster and deliver better digital experiences."

"By moving to fewer, more select partners and removing program complexities, we are able to provide a tailored approach for deeper and more rewarding relationships with our partners and end customers."

"With the launch of Riverbed One and other key enhancements to our partner experience, along with a platform that leverages our industry-leading AI observability and Acceleration solutions, Riverbed’s partners are well-positioned to succeed, grow and support enterprises customers across all industries.”