PPC
Optimizing Toward “Final Sale” Data in Google Ads Improves Revenue and Return
Discover how optimizing toward “final sale” data in Google Ads can improve your campaign’s conversion rate.
Content
Study: Google Update Decreases Search Result FAQs By 37%
Google’s recent updates neutered FAQ results in SERPs. We take a before and after look to see the effects of these changes.
PPC
Why You Should Bid on Your Competitor’s Branded Terms
Bidding on branded terms is an essential PPC strategy. Understand how your company can improve performance by bidding on your competitor’s branded terms.
