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Trusted Advisors that champion a dynamic media industry

The Canadian Media Directors’ Council is an independent association of media professionals representing advertising media agencies to ensure a fair, progressive marketplace on behalf of our clients, our agencies and our media partners.

 
 

LATEST NEWS

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The CMDC and the ACA Raise Concern to the Government Over Digital Services Tax Impact on the Advertising Industry.
The CMDC and the ACA Raise Concern to the Government Over Digital Services Tax Impact on the Advertising Industry.

The CMDC and ACA have issued a joint statement expressing concern regarding the new Digital Services Tax (DST) introduced through Bill C-59. The CMDC and ACA urge the Government of Canada to urgently reconsider the implementation of the Digital Services Tax Act (DSTA), which imposes a 3% tax on digital services revenue. While the tax is intended to ensure fair taxation of multinational digital companies, the reality is that this levy is being unfairly passed down to Canadian advertisers — effectively transforming it into a fee on the Canadian advertising industry.

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Via Rail’s investment in Canadian media pays off
Via Rail’s investment in Canadian media pays off

The Canadian Media Directors’ Council (CMDC) is continuing to push its invest-in-Canada focus as it inches closer to its goal of having the country’s advertisers commit 25% of digital media investment (or $380 million) to Canadian media by 2025. Right now, over 1,500 pledges have been received to bring the Canadian Media Manifesto tally to 19.5% for local media.

CMDC will launch a new ad campaign in September to support the Media Manifesto. In the meantime, it is sharing case studies of brands that have been successful in shifting dollars to local media. One example is the recent “Nobody Knows” campaign for Via Rail.

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CMDC MEDIA SUMMIT
CMDC MEDIA SUMMIT

The CMDC Media Summit is set to return on April 24th at the Toronto Design Exchange, bringing together influential media and business leaders. The Summit is a full day program that aims to spark ideas, partnerships and growth in the Canadian Media industry. From enlightening leadership talks to dynamic masterclasses, the day is structured to spark meaningful conversations and networking.

This is a unique experience to mingle with CMDC board members, industry speakers and over 300 professionals representing top Canadian brands, agencies and businesses.

Investing in Canadian Media is Investing in our Shared Future.

Mark your calendars: Agenda and Tickets will become available March 1st, 2024.

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Canadian Media Manifesto

The CMDC is committed to shaping a healthy, responsible and vibrant Canadian media ecosystem through the leadership initiative: The Canadian Media Manifesto.

Launched on World News Day in September 2021, the Canadian Media Manifesto sets a goal to allocate 25% ($380M) of digital media investment to Canadian media by 2025. This initiative has received over 1,500 pledges from marketers and media leaders. As a vibrant Canadian media ecosystem not only strengthens the economy and promotes responsible journalism and brand safety but also provides brands with valuable opportunities to engage with Canadian audiences.

Supporting local media is both a socially responsible and business-savvy decision. Local media is vital to democracy, diversity, and the economy. By investing in local media, advertisers not only do the right thing but also make decisions that benefit their brands performance and the broader Canadian economy.

 
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LEADERSHIP

Leading in times of change.

Learning, Knowledge-Sharing and Connection drives CMDC leadership series. Our high-valued programs gathers media executives to further explore the most critical topics facing leaders today from commercial, talent, investment to innovation.

 
 

LEADERSHIP REPORT

In partnership with The Globe Media Group, CMDC releases the largest Leadership Study: Pushing Forward Through Uncertainty, which surveys over 200+ C-Suite leaders. This is a first-ever survey of Canadian media and marketing leaders exploring five key areas: leadership traits Canadian business executives believe are most critical to the future; the future of work; diversity, equity and inclusion (DEI); the commercial media outlook; and trust and partnerships.

MEDIA SUMMIT APRIL 2024

The CMDC’s Annual Canadian Media Summit returns on April 24th, at the Toronto Design Exchange.

Join us to debate, learn, network and be inspired by extraordinary business leaders who skilfully navigate shifting currents and relentless change with purpose, responsibility and impact.

Summit topics include: AI Revolution Shaping Tomorrow, Responsible Advertising; CMDC Canadian Media Manifesto; Impactful Creativity, Building a Safer Online Ecosystem to Leading in Times of Change

MEDIA LEADERS DINNER APRIL 24th

The CMDC annual Media Leaders Dinner is where powerful minds connect through shared thought leadership and authentic conversation — the impact of which will extend far beyond the evening.

The dinner hosts a cross-section of notable leaders in advertising, media and marketing, including CMDC board members.

The evening will include a cocktail reception, live performances, speaker and a sumptuous dinner.

Save the date: Wednesday April 24th, 6pm, Toronto Design Exchange.

For ticket inquires, please contact [email protected]

NEXT GENERATION

YA.

YA is a dynamic collective of diverse talent across all media agencies that networks, inspires and builds programs for the next generation in the Canadian media industry.

The YA program is designed to inspire advance thinking, connection, collaboration and creativity.

 
 
 
 
 
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