Kim Kardashian's Apple Cider Red Hair Is Perfect for Fall

No, that's not Jessica Rabbit—it's Kim Kardashian with long, silky red hair! With Halloween approaching you might've thought Kardashian's latest hair change was for a costume of some sort, but it was actually for the launch of SKKN by Kim's latest offering.

On Friday, October 26, the beauty founder debuted her new hair and her Silk Matte Lip Color Lipsticks on her Instagram. The new lipsticks come in a slew of beiges, browns, and pinks, boasting a buttery texture that blurs and smooths the lips. In the campaign photos, Kardashian is wearing a nude shade paired with a glowy makeup look and her new long hair.

The new hair is like Cher meets Jessica Rabbit. She styled it in a retro middle part that is reminiscent of Kardashian's previous Halloween costume that channeled the iconic singer. The color, however, wasn't a true red, and looked more like a muted, apple cider twist on cherry cola hair trend, which just screams fall. At first glance the color might feel like a random, fun addition for the campaign, however, it makes sense: The low-key color and extra silky, perfect strands feels like a nod to the new lipstick's blurring, smoothing effect and muted wash of color. The length on the hair added a glamorous touch and rested right below her chest.

Kardashian's glam for the campaign centered around the lipsticks and hair, so everything else was pretty, but low-key. She wore a pearly champagne eyeshadow topped with long wispy lashes that paired with the retro vibes of the hair. A warm bronzer and freckles were dotted across her cheeks, and a dusty pink lipstick (Nude 03 in the collection) paired with a brown lip liner finished off the look.

All in all, the campaign felt very Kim: It had subtle references, a fun hair change, and cool, inspired glam. Perhaps it's a mini Easter Egg to her Halloween costume? Regardless, SKKN by Kim fans (or just lovers of nude lipsticks) can shop the new launch on October 29.