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I test TVs for a living and use that expertise to recommend the best Black Friday TV deals that are actually worth your money. Right now, I'm seeing some of the lowest prices yet on top LED, QLED, and OLED displays from trusted brands like LG, Samsung, Sony, Hisense, TCL, and Vizio. For even more discounts, visit our complete roundup of all the best Black Friday deals with limited-time savings on all kinds of products.
Some of the best Black Friday TV deals include this 36% discount on the 65-inch Samsung S90D OLED, an incredible price for such a high-performance display. Thanks to its infinite contrast ratio and bright colors, the S90D is the top in my guide to the best TVs. You can also find my pick for the best budget TV, the 65-inch Hisense U6N on sale for an all-time low of $498. At that price, the U6N absolutely blows away its competitors.
I'll be adding more curated discounts as the sale continues, so be sure to check back throughout the day for the latest Black Friday TV deals.
The best Black Friday 98- and 100-inch TV deals
Extra-large TVs are surging in popularity thanks in part to excellent deals during big sales like Black Friday. Right now, the Hisense 100-inch U76N is down to just $1,799.99, a nearly unheard-of price for a display this big and with this level of performance. I also recommend checking out the 98-inch version of the TCL QM7, which is on sale for a whopping $2,000 off. The QM7 is one of my picks for the best smart TVs you can buy. Check out my TCL QM7 TV review for more details.
This 100-inch TV is a whopping size that will allow you to catch every inch of every game. With up to 800 nits of HDR brightness, local dimming, and a fast 144Hz refresh rate, this is one of the best values there is at this size.
- Great value for such a huge size
- Solid HDR brightness capabilities
- Fast refresh rate for smooth gaming
- Mediocre viewing angles
- Lacks Mini LED backlight for more precise contrast control
TCL's massive QM7 TV features a huge 98-inch screen and advanced Mini LED backlight with up to 2,400 nits of brightness. This is an excellent upper-midrange QLED for anyone who wants a giant display.
- Massive screen size
- QLED panel with wide colors
- Impressive HDR brightness
- Solid contrast with Mini LED local dimming
- Viewing angles are mediocre
- Black levels can't match pixel-level precision of an OLED
- Upscaling quality isn't as crisp as high-end sets from other brands
Hisense's massive U8K TV uses quantum dots and a Mini LED backlight to offer incredible brightness and contrast. Right now, the 100-inch model is down to an unbelievable all-time low price. This is a nearly unheard of value for a TV this big and with this level of performance.
The QM85 is one of TCL's flagship QLED displays and one of the brightest TVs on the market. This massive 98-inch model isn't cheap, but it's the best value we've seen for a display this big in this performance class.
The Q80C is Samsung's midrange QLED from 2023, but it remains a solid buy. It can't match the brightness capabilities of similarly priced 98-inch QLEDs from brands like TCL and Hisense, but Samsung is known for better quality control.
The best Black Friday 83- and 85-inch TV deals
If you're on the hunt for an 83- or 85-inch TV I recommend checking out the gorgeous LG G4 OLED, which is on sale for nearly $500 off. The G4 is the most impressive high-end OLED TV available at this size, with a brighter image than competing Sony and Samsung options. Visit my LG G4 TV review for more info. But if you're on a budget, check out the TCL Q65. At a deal price of under $800, it's one of the most affordable 85-inch QLEDs on the market.
The G4 is the most impressive 83-inch 4K TV we've seen. It uses an advanced panel with MLA (Micro Lens Array) technology to deliver higher brightness than any other OLED this size.
- The brightest 83-inch OLED on the market
- Pixel-level contrast with perfect black levels
- Wide viewing angles
- Flush wall-mount design
- Very expensive
- Lacks quantum dots for high color volume
- Doesn't include a stand
TCL's 2024 Q65 is one of the most budget-friendly QLED displays available in an 85-inch screen size. With quantum dot tech, it offers a wider range of colors than most cheaper sets this big.
- Affordable for an 85-inch QLED
- Uses quantum dots for a wide color gamut
- Fast refresh rate for smooth gaming performance
- Limited HDR brightness
- Contrast is low since the panel lacks local dimming
- Narrow viewing angles
The 85-inch U6N delivers impressive performance for the money. Unlike most competing models in this price range, the U6N uses a Mini LED backlight with local dimming, which allows it to produce better contrast and deeper black levels.
Sony's flagship Bravia 9 4K TV isn't cheap but it's one of the most impressive high-end TVs on the market. The QLED display maintains deep black levels while offering a brighter image than any competing OLED models.
The best Black Friday 75- and 77-inch TV deals
Black Friday is offering some of the lowest prices of the year on top 75-inch TVs, including Samsung's stylish Frame TV, which is designed to look like a piece of art hanging on your wall. The 75-inch Frame is on sale for 40% off. That's the best deal I've seen on this size so far.
The Samsung Frame TV has a thin profile and a no-gap mount so it can hang flush on your wall. It also uses a matte screen which helps give its display a more canvas-like appearance .
- Art-frame design with matte screen and interchangeable bezel
- Can be mounted with virtually no gap on your wall
- Quantum dots enable a wide range of colors
- Brightness and contrast can't match competing QLED TVs
- You're paying a premium for design versus picture quality
Though the benefits of 8K resolution are hard to see, there's no denying how incredible the QN900C looks, especially if you get an extra-large model.
- 8K panel provides high pixel density
- Incredible peak brightness for excellent HDR performance
- Benefits of 8K upscaling are subtle
- There’s virtually no native 8K content to watch
The 77-inch S90D is a fantastic extra-large TV. Its QD-OLED screen delivers an infinite contrast ratio and bright colors, offering some of the best image quality you can get at this price range.
The TCL QM7 is a fantastic midrange 75-inch QLED. Its Mini LED backlight delivers high contrast and great brightness. It also supports up to a 144Hz refresh rate, which makes it ideal for gaming.
The best Black Friday 65-inch TV deals
Most TV manufacturers use 65 inches as the flagship size to showcase their top models, so it's no surprise that some of the best Black Friday TV deals are on 65-inch sets. The Samsung S90D, the top pick in my guide to the best 4K TVs, is a particularly great buy at a sale price of just under $1,400. All things considered, that price hits just the right sweet spot between value and performance for most people.
The S90D is our favorite 2024 TV overall. Its QD-OLED panel delivers a high-contrast image with vivid colors, wide viewing angles, and impressive brightness for this class.
- Excellent peak brightness for a midrange OLED
- High color volume with quantum dot technology
- Wide viewing angles so picture doesn't degrade when sitting off center
- Smart TV interface is OK but not the best
- Issue with update notifications
- Dolby Vision isn't supported
The C4 is LG's latest midrange 4K OLED TV. It carries over everything we loved about last year's C3 while offering a slight increase in brightness and support for a faster 144Hz refresh rate with a PC.
- Pixel-level contrast with perfect black levels
- Lots of different sizes to choose from
- Not as bright as Samsung's competing midrange OLED
- Color performance can't match that of an OLED with quantum dots
The U6N is one of the top budget TVs available. The 4K QLED display uses quantum dots, local dimming, and a Mini LED backlight to deliver higher contrast and a wider range of colors than most competitors in its class.
- Great contrast for the money thanks to local dimming with Mini LEDs
- Quantum dots enable wide range of vivid colors
- Performance matches many midrange TVs that cost more
- The TV's 60Hz panel isn't ideal for gamers
- Picture quality degrades a lot from an angle
- Noticeable color banding in some streaming content
Sony's A95L is the best high-end TV you can buy. Though pricey, its QD-OLED panel delivers the most impressive picture quality we've seen. It's also got a premium design and Google's convenient smart TV interface.
The TCL QM7 is an impressive midrange QLED TV. Its Mini LED contrast performance, high brightness, and 144Hz gaming capabilities are nearly unrivaled at this price range.
The U7N is the successor to last year's U7K, our favorite midrange 4K QLED TV of 2023. This new model promises a 50% increase in peak brightness, which is an impressive feat for the money.
Samsung's Frame TV can be mounted flush against your wall like a hanging piece of art. It also features a matte screen to make it look more like canvas, and you can purchase optional magnetic frame bezels in different colors and designs.
The best Black Friday 55-inch TV deals
Many top TV models are also sold in a 55-inch screen size, which is a good option for buyers who need something a bit more compact. The 55-inch Samsung S95D is $500 off. The S95D has the best anti-reflective screen I've tested, so it's ideal for people who struggle with glare in their rooms. Check out my Samsung S95D TV review for more details.
The S95D is Samsung's flagship 4K TV for 2024. It's the brightest OLED we’ve ever measured and it has a unique anti-glare screen that nearly eliminates reflections. However, the matte display gives black levels a slightly elevated look in a bright room.
- Highest peak brightness we've seen on an OLED
- Matte screen combats glare much better than competing TVs
- Supports 144Hz refresh rate for smooth PC gaming
- Thin profile with One Connect Box for cable management
- Lacks Dolby Vision capabilities
- Anti-reflective coating causes black levels to look faded in bright rooms
- Similar 2023 model costs a lot less
The Roku Plus Series is the brand's budget-friendly QLED display. The TV has local dimming and quantum dots to provide solid contrast, color, and brightness capabilities. For under $500, the 55-inch model is a great value for anyone who wants a capable smart TV.
- Good HDR brightness for the money
- Convenient Roku smarts
- Handy voice remote and app
- Local dimming delivers solid black levels for this class
- Picture quality suffers at off-center view
- Missing motion processing options
- Lacks Mini LEDs for more precise contrast control
- Limited to 60Hz panel without variable refresh rate
TCL's S5 LED display doesn't use quantum dots like the brand's pricier QLED TVs, but it's still capable of wide color support and it uses the Amazon Fire TV OS for easy integration with Alexa.
The S90D is our favorite 2024 4K TV model. It uses a QD-OLED panel to deliver the most impressive brightness and color performance available in this price range.
Hisense's U6N is one of the most budget-friendly Mini LED TVs on the market. It can deliver up to 600 nits of brightness with wide color support, making it an excellent entry-level HDR display.
The best Black Friday 50-inch and under TV deals
TVs with smaller screen sizes are also getting excellent discounts for Black Friday, making these displays perfect budget buys. One of the cheapest TVs available is Insignia's 32-inch Fire TV, which costs under $70. This display is as basic as they come, but it still has Alexa voice control and access to plenty of streaming apps.
Though the B4 is LG's cheapest and dimmest OLED display, it's still capable of pixel-level contrast and wide viewing angles, which give it better overall image quality than any LED or QLED set this size.
- One of the few budget-friendly OLED TVs
- Infinite contrast ratio with perfect black levels
- Supports Dolby Vision
- Image processing isn't as advanced as that of LG's pricier OLEDs
- Can't get as bright as more expensive OLED models
- Lacks 144Hz mode for PC gaming
The 50-inch Vizio MQX is a budget-friendly QLED built with gaming in mind. It has a higher refresh rate than most competing sets this size, which can offer smoother gameplay when paired with a PS5, Xbox Series X, or PC.
- 4K/120Hz or 1080p/240Hz refresh rate for smooth gaming
- Decent HDR brightness
- Low number of dimming zones leads to blooming
- Poor viewing angles
LG's C4 is the brand's midrange 4K OLED TV for 2024. The 48-inch model isn't quite as bright as its larger counterparts, but it still delivers an infinite contrast ratio. It also supports up to a 144Hz refresh rate, which makes it an excellent gaming set.
The QN90D is Samsung's flagship QLED for 2024. It's one of the only Mini LED TVs available in a 50-inch size. Mini LEDs help the TV achieve high brightness and contrast, with image quality that's a clear step above cheaper QLEDs.
TCL's S5 is one of the brand's entry-level 4K TVs. Brightness and contrast are limited compared to pricier models, but the S5 still offers a wide range of colors and has Alexa built-in.
This 720p TV comes with Alexa Voice Remote capabilities, so you can easily search across apps, switch inputs, and much more using your voice — no clunky remotes and tedious typing necessary. We only recommend it if you can find it on sale, though.
Black Friday TV FAQs
How much should I spend on a TV?
If you just want a basic TV for casual viewing and don't care about advanced image quality, specific smart home features, or fancy design perks, you can find solid budget options for about $500 or less. Entry-level LED TVs in smaller sizes can even go on sale for under $100.
However, if you want a TV with better-than-average picture performance, you should be prepared to spend a bit more to get a mid to high-end QLED or OLED display. These types of displays will offer much better contrast, brightness, and black-level performance over cheaper LED models. Lower-midrange 65-inch QLED TVs start at around $600, and premium options start at about $1,500. Meanwhile, midrange 65-inch OLEDs start at around $1,300, and high-end options start at around $2,000.
What size TV is best?
When deciding what TV size to buy, I recommend considering the space it's going in, how close you plan to sit to it, and your budget. Generally, bigger screen sizes are more expensive than smaller models with comparable specs. You'll also need to make sure you have a large enough TV stand or big enough wall to mount whatever size display you get. Certain sizes are also best suited for specific resolutions and distances.
For instance, HDTVs are still a decent option in sizes of around 43 inches or smaller. At such small screen sizes, it's hard to see the added detail that a higher resolution offers unless you sit extremely close to the screen. To get the most out of a 4K TV, I recommend buying a screen that's 50 inches or larger, since those sizes will better demonstrate the perks of Ultra HD resolution. Finally, 8K resolution is only worthwhile on extra-large TVs that are at least 75 inches, but even then, it's difficult to see the benefits of 8K over 4K.
Many brands use 65 inches as the premier size to showcase their top TV models, and 65 inches hits just the right sweet spot for most needs. Many affordable models are available at 65 inches, and this size can offer a big-screen experience while still being manageable enough to fit in most living rooms.
For size-specific recommendations, check out these TV buying guides:
Are OLED or QLED TVs better?
OLED and QLED TVs both offer great performance, but they each have pros and cons.
OLED TVs have self-illuminating screens, which means that their pixels can dim and brighten individually to create an infinite contrast ratio. With the lights off, black levels will completely disappear into a dark room, and this is one of the most important elements of good overall image quality. On the downside, cheaper OLED TVs can struggle with brightness, which makes them less suited for rooms that let in a lot of light. OLED TVs are also technically susceptible to an issue known as burn-in (when static images left on the screen for too long get permanently stuck on the display), but the risk is very minimal under normal viewing conditions.
QLED TVs, on the other hand, are a kind of LCD display that uses an LED or Mini LED backlight to illuminate its pixels. These backlights can have multiple zones to brighten or dim separate areas, but even top QLED TVs can't match an OLED panel's pixel-level contrast control. As a result, QLED TVs can have an uneven, patchy appearance in dark scenes, with halos around bright objects or washed-out black levels that look more blue or gray. However, top QLED TVs have an edge in peak brightness over even the priciest OLED TVs, which can make them better suited for rooms with lots of windows. They also tend to be a bit more affordable (especially in larger sizes) and have no risk of burn-in.
For more details, check out our QLED vs. OLED comparison and our guide to the best OLED TVs.
Which stores have the biggest Black Friday TV discounts?
You can find great Black Friday TV deals at many retailers, but stores like Amazon, Best Buy, and Walmart usually have the best savings. These stores often match each other's prices, so you can usually find the same TV discounted for a similar amount at each retailer.
Is Black Friday a good time to buy a TV?
Black Friday is one of the best times of year to purchase a TV. Though displays get discounted throughout the year, including on Amazon Prime Day and around big sporting events like the Super Bowl, Black Friday is when we see the lowest prices.
Shopping for more discounts today? Check out our roundup of all of the best Black Friday deals.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected].
