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Each November since 2018, Boston’s Seaport neighborhood has transformed into a winter wonderland with Snowport, a multi-month celebration of the holiday season. Snowport 2024, which opens on Friday, Nov. 8, will bring together more than 120 businesses and 17 dining concepts selling their wares at the Snowport Holiday Market, located at 100 Seaport Blvd.
Along with all your gift shopping needs for the holidays, Snowport visitors will be able to enjoy outdoor activities, including iceless curling, a bustling Christmas tree market, and a pair of lighting ceremonies — Snowport’s holiday tree lighting ceremony Light Up Seaport (Dec. 6), and its annual menorah lighting (Dec. 29).
Snowport 2024 is run by WS Development, the mixed-use developer that owns the space on Seaport Boulevard that serves as the main holiday activity hub.
Snowport has contributed to Boston becoming more of a “year-round city,” according to a statement shared by Boston Mayor Michelle Wu in a press release.
“Snowport has had a tremendous impact in our business space during the holiday season by bringing small businesses, residents from across the city, and tourists alike together for their annual festivities,” Wu said in the statement. “I’m grateful for their work in making the Seaport a vibrant destination during the holiday season, and can’t wait to see the festivities they bring this coming winter.”
Below, we’ve organized everything you need to know about Snowport 2024, from the must-visit vendors at The Holiday Market to information on the annual tree lighting, featuring the largest holiday tree in Boston.
Snowport 2024 remains free for general admission. Due to the potential for long lines and large crowds during peak holiday season, Snowport 2024 is also offering a timed reservation option through its soon-to-launch Seaport Insider app.
App users can reserve a timed entry ticket Friday through Sunday for $12 general admission, $6 for veterans and children ages 6-17, and free for kids ages 5 and under.
$1 of each ticket goes toward Boston Xchange, a local nonprofit founded by Celtics forward Jaylen Brown that empowers “underrepresented creators and entrepreneurs by providing the resources, support, and opportunities needed to thrive.”
Snowport 2024 opens for the season Nov. 8 and will remain open seven days a week (except for Thanksgiving and Christmas) through Dec. 29.
For its first 31 days of operation (through Dec. 8), Snowport 2024 will be open the following hours:
During peak holiday season (Dec. 9 through Dec. 29), Snowport 2024 will operate on its extended hours schedule:
Location: 100 Seaport Blvd., Boston
Hours: Monday through Thursday, 3 p.m. – 8 p.m.; Friday and Saturday 11 a.m. – 9 p.m.; Sunday, 11 a.m. – 8 p.m.
Now in its third season, The Holiday Market at Snowport will feature 120+ small businesses — 65 percent local to New England and 83 percent that identify as either Black, Indigenous, or people of color (BIPOC) owned and/or female-owned. Vendors will be selling gifts for everyone on your shopping list, including art, apparel, gourmet food items, and jewelry.
The Holiday Market isn’t just for shopping, though. If you’re looking for photo ops, swing by the 10-foot Mistletoe Archway, the oversized gifts at Presents Place, and the Winter Wish Wall, a 25-foot chalkboard where visitors write down their holiday wishes.
There’s also a music stage featuring local acts every Monday, as well as several local food and drink vendors. (More on that below.)
Looking for a hands-on activity? The Crafting Corner lets you create mason jar snowglobes, holiday wreaths, ornaments, and more.
Here’s a partial list of local vendors and artisans you’ll find at Snowport 2024.
And here’s a map of every vendor taking part in Snowport 2024.
This year’s Snowport celebration will pack 17 different food and beverage options into the 10,000 square foot dining space. Wander into an après ski lodge and warm up by the (fake) fire pits. Swing by the heated tent for beer garden-style seating and refreshments. Or visit one of four holiday-themed bars, including the Jingle Bar — so named for the hundreds of bells hung with care — or the Dizzy Dreidel, which incorporates spinning dreidels in its design.
A sampling of food and drink highlights at Snowport 2024 include:
For a full list of Snowport 2024 food and drink providers, visit the Seaport’s website.
Location: 85 Northern Ave., Boston
Hours: Friday, December 6, from 5 p.m. – 9 p.m.
On the evening of Dec. 6, Snowport 2024 will switch on the 10,000 twinkling lights adorning its 52-foot holiday tree, the largest in Boston.
The ceremony, hosted by Cheermeisters Ashlee Feldman & Amina Smith, will feature performances on Seaport Common by local acts such as The Gracenotes and Boston Music Awards winner ToriTori.
If you can’t make it into the city for the tree lighting, NBC10 Boston will stream the ceremony starting at 7:30 p.m. on Peacock, Roku, and other streaming platforms.
Location: 60 Seaport Blvd., Boston
Hours: Sunday, December 29 from 4:30 p.m. – 5:30 p.m.
Snowport 2024 will partner with Chabad of Downtown Boston to celebrate Hanukkah with a Menorah Lighting celebration on Sunday, Dec. 29. Along with the light show, visitors can enjoy treats like kosher jelly doughnuts and chocolate gelt.
Location: 101 Seaport Blvd., Boston
Hours: Monday through Thursday, 3 p.m. – 8 p.m.; Friday and Saturday, 11 a.m. – 9 p.m.; Sunday, 11 a.m. – 8 p.m.
One of the more popular activities at Snowport each year is the iceless curling rink, which has moved to across the street along Harbor Way for 2024.
If you’re a curling novice, be sure to visit on Saturdays from 2 to 4 p.m., when the North End Curling Club will provide complimentary curling lessons for beginners. Otherwise, book a free reservation for you and your friends via Eventbrite.
Unlike many Snowport activities, the curling rink will be open well past the end of 2024, with reservations available through Feb. 28, 2025.
Location: 99 Autumn Lane, Boston
Hours: November 22 to December 23, Monday through Thursday from 11 a.m. – 8 p.m.; Friday through Sunday from 9 a.m. to 8 p.m.
If you live out in the suburbs, there’s probably an easier way to buy a Christmas tree than in the bustle of the Seaport. But if you’re a city dweller or simply want to make Snowport your one stop for holiday shopping, WS Development has partnered with Christmas Tree 4 Me to run its own tree market.
The Tree Market at Snowport, which runs from November 22 through December 23, will also sell wreaths, kissing balls, tree stands, and holiday lights. Residents who live close enough to the market can even schedule a tree delivery directly to their homes.
Location: Neighborhood-wide
Hours: All day
The Seaport will be part of Boston Harbor Now’s larger, citywide New Year’s Eve Ice Sculpture Stroll, placing several large-scale ice sculptures throughout the neighborhood — including one of Betty the Yeti, Snowport’s furry mascot.
Kevin Slane is a staff writer for Boston.com covering entertainment and culture. His work focuses on movie reviews, streaming guides, celebrities, and things to do in Boston.
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