https://blog.google/products/marketingplatform/Google Marketing Platformen-usMon, 05 May 2025 15:30:00 +0000https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GMP.max-80x80.format-webp.webphttps://blog.google/products/marketingplatform/https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/Google NewFront image with concentric circles of color<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/gnf_landing.gif">Google NewFront updates to Display & Video 360: Harness new inventory and commerce partners and make Google AI work for you.Mon, 05 May 2025 15:30:00 +0000https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/Google Marketing PlatformarticleGoogle NewFront updates to Display & Video 360: Harness new inventory and commerce partners and make Google AI work for you.Googlehttps://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/Marta Martinezhttps://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/Campaign Manager 360 logo sits inside a square, with multiple lines around it, showing connectivity<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173675_Google_CM360_Blog_Pos.max-600x600.format-webp_BMvW9U8.webp">Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.Fri, 07 Feb 2025 17:00:00 +0000https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/Google Marketing PlatformarticleCampaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.Googlehttps://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/Marta Martinezhttps://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/Meridian logo in a blue circle background surrounded by grey dotted line circles with icons representing consumer journey, revenue, a shopping bag, display ads, online video, a price tag, bar charts, a magnifying lens, mobile phone and a TV<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Meridian_MMM-Blog_header-22_Jan.max-600x600.format-webp.webp">Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.Wed, 29 Jan 2025 14:00:00 +0000https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/Google AdsGoogle Marketing PlatformarticleMeridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.Googlehttps://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/Harikesh NairData Sciencehttps://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/Ad appears with bubbled icons coming from behind with a green ring representing various signals and Google AI working together.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360_Blog_Header_16x9.max-600x600.format-webp.webp">Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.Tue, 21 Jan 2025 16:00:00 +0000https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/Google Marketing PlatformarticleDisplay & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.Googlehttps://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/Stephen YapGoogle Marketing Platformhttps://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp">Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.Thu, 22 Aug 2024 16:00:00 +0000https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/Google Marketing PlatformarticleGoogle Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.Googlehttps://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/Stephen YapGoogle Marketing Platformhttps://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/Laptop with Google Analytics logo in the middle and illustrations depicting privacy through a lock symbol, bar line and pie charts.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-Analytics-4-Blog-Post-He.max-600x600.format-webp_0hPKClj.webp">New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.Wed, 26 Jun 2024 15:00:00 +0000https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/Google AdsAnalyticsarticleNew features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.Googlehttps://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/Steve Ganemhttps://blog.google/products/marketingplatform/360/newfront-2024/Google NewFront logo<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp">Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.Mon, 29 Apr 2024 15:30:00 +0000https://blog.google/products/marketingplatform/360/newfront-2024/Google Marketing PlatformarticleGoogle NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.Googlehttps://blog.google/products/marketingplatform/360/newfront-2024/Kristen O’Harahttps://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/Image of a computer screen with five icons representing a line chart with a dollar sign, a pie chart, an ad for a mug, a bar chart and a blue shield.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-analytics-ARTWORK_1.max-600x600.format-webp.webp">New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.Thu, 21 Mar 2024 15:00:00 +0000https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/Google AdsAnalyticsarticleNew tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.Googlehttps://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/Kamal Janardhanhttps://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/Computer screen with a play button in the middle, Mickey Mouse ears on top (representing Disney), and TV remote leaning on the screen. The screen is surrounded by a YouTube logo, DV360 logo “Ad” icon, and an arch and three stars above the screen.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp">Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).Wed, 20 Mar 2024 13:00:00 +0000https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/Google Marketing PlatformarticleStarting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).Googlehttps://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/Kristen O’Harahttps://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/A person sits in a yellow chair looking at their phone. A large phone screen display is on the left side of the image, displaying shampoo ads. Heart, magnifying glass, lock, and shield logos are in the background.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp">We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.Mon, 18 Mar 2024 16:30:00 +0000https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/Google Marketing PlatformarticleWe’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.Googlehttps://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/Ewan FisherSA360https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/image with a tablet with Analytics 360 logo connected with lines to circles containing icons of video playing, shopping cart, ad, shield with lock, light bulb and gear wheel.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02971639_Google_GA_Blog_assets.max-600x600.format-webp.webp">Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.Thu, 19 Oct 2023 15:00:00 +0000https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/AnalyticsarticleUpgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.Googlehttps://blog.google/products/ads-commerce/google-analytics-360-ga4-update/Steve Ganemhttps://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/Two marketers evaluating campaign performance in an office.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp">It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.Mon, 17 Apr 2023 14:00:00 +0000https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/Google Marketing PlatformarticleIt’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.Googlehttps://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/Brian Kravitzhttps://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/An illustration showing four people gathered around the television, cheering on a football game. An advertisement is displayed on the television.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp">New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.Tue, 14 Feb 2023 16:00:00 +0000https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/Google Marketing PlatformarticleNew features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.Googlehttps://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/Nick Bonehttps://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/Illustration of office supplies including a pen, a chart and a 2023 checklist.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp">In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.Thu, 26 Jan 2023 16:00:00 +0000https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/Google Marketing PlatformarticleIn this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.Googlehttps://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/Marta Martinezhttps://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/In this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.Thu, 12 Jan 2023 16:00:00 +0000https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/Google Marketing Platformarticle<p data-block-key="p5b3v">In this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.</p>Googlehttps://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/Chaoyi Chenhttps://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/Display &amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…Thu, 29 Dec 2022 18:30:00 +0000https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/Google Marketing Platformarticle<p data-block-key="9jexu">Display &amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a privacy-forward approach.</p>Googlehttps://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/Samantha Kurlanderhttps://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/Connected TV screen surrounded by an audience icon, Display and Video 360 logo and megaphone to show how Display and Video 360 allows users to show the right message to their first party and similar audiences.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02796749_Google_CTV_Audience_a.max-600x600.format-webp.webp">New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.Wed, 09 Nov 2022 16:00:00 +0000https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/Google Marketing PlatformarticleNew CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.Googlehttps://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/Jake JollyDisplay & Video 360https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/Image of a computer reading 'Ads Data Hub'. Two browser screens extend on either side with a magnifying glass and a charted line on the left and a light bulb with various icons displaying a play button, video icon, and a TV screen.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02789775_Google_GMP_ADH_Rebran.max-600x600.format-webp_OsC1tPz.webp">Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.Mon, 31 Oct 2022 13:00:00 +0000https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/Google Marketing PlatformYouTubearticleAds Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.Googlehttps://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/Prema SampathProduct Management, Google Adshttps://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/An illustration of hands holding a tablet with lines and circular icons coming out of it.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02650594_Google_GMP_DV360_Blog.max-600x600.format-webp_4aU5fw6.webp">Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.Fri, 28 Oct 2022 15:00:00 +0000https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/Google Marketing PlatformarticleLearn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.Googlehttps://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/Ketaki Sheodehttps://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/Image of a laptop with the Google Analytics logo and lines connecting a green money symbol and a yellow light bulb symbol.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_.max-600x600.format-webp_g1XeIs8.webp">Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.Thu, 27 Oct 2022 18:50:00 +0000https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/AnalyticsarticleIntroducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.Googlehttps://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/Russell Ketchum