https://blog.google/products/admanager/Google Ad Manageren-usMon, 04 Nov 2024 16:00:00 +0000https://storage.googleapis.com/gweb-uniblog-publish-prod/images/logo_admanager_192px_MuAH4Zs.max-80x80.format-webp.webphttps://blog.google/products/admanager/https://blog.google/products/admanager/new-ways-to-enhance-agency-efficiency/A picture of two people working in an office looking with interest at a laptop screen, alongside illustrations of computer screens and green checks.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03198481_Google_GAM_Updates_Bl.max-600x600.format-webp.webp">Introducing enhanced agency tools and new curation capabilities for managing workflows, forecasting and direct deals with publishers.Mon, 04 Nov 2024 16:00:00 +0000https://blog.google/products/admanager/new-ways-to-enhance-agency-efficiency/Google Ad ManagerarticleIntroducing enhanced agency tools and new curation capabilities for managing workflows, forecasting and direct deals with publishers.Googlehttps://blog.google/products/admanager/new-ways-to-enhance-agency-efficiency/Peentoo PatelGoogle Ad Managerhttps://blog.google/products/admanager/new-cmp-requirement/Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK.Tue, 16 May 2023 13:00:00 +0000https://blog.google/products/admanager/new-cmp-requirement/Google Ad ManagerarticleGoogle is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK.Googlehttps://blog.google/products/admanager/new-cmp-requirement/Peentoo PatelGoogle Ad Managerhttps://blog.google/products/admanager/four-ways-to-build-for-streaming-video-in-2023/Image showing the year 2023 on a TV screen<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GAD_EOY_Video_Header-02.max-600x600.format-webp.webp">Inject new growth into your video advertising business in 2023 with actionable insights, optimized yield and flexible integrations.Mon, 06 Feb 2023 17:00:00 +0000https://blog.google/products/admanager/four-ways-to-build-for-streaming-video-in-2023/Google Ad ManagerarticleInject new growth into your video advertising business in 2023 with actionable insights, optimized yield and flexible integrations.Googlehttps://blog.google/products/admanager/four-ways-to-build-for-streaming-video-in-2023/Carolyn GanonGoogle Ad ManagerMatt Rosshttps://blog.google/products/admanager/get-to-know-our-privacy-and-data-tools/Learn how Ad Manager can help you deepen relationships with your audiences, create insights, and activate your data to deliver relevant ads and boost revenue.Mon, 30 Jan 2023 15:00:00 +0000https://blog.google/products/admanager/get-to-know-our-privacy-and-data-tools/Google Ad ManagerarticleLearn how Ad Manager can help you deepen relationships with your audiences, create insights, and activate your data to deliver relevant ads and boost revenue.Googlehttps://blog.google/products/admanager/get-to-know-our-privacy-and-data-tools/Peentoo PatelGoogle Ad Managerhttps://blog.google/products/admanager/publisher-tips-and-resources-for-2023/Image showing a calendar year changing from 2022 to 2023<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2023_Ad_Manager_Year_in_review_.max-600x600.format-webp.webp">To start the year, we’re recapping some of our latest solutions and resources to help all publishers get the most from their advertising in 2023.Wed, 18 Jan 2023 11:00:00 +0000https://blog.google/products/admanager/publisher-tips-and-resources-for-2023/Google Ad ManagerarticleGooglehttps://blog.google/products/admanager/publisher-tips-and-resources-for-2023/Alex Shellhammerhttps://blog.google/products/admanager/simplifying-privacy-safe-ads-personalization/Google unlocks first-party data for all publishers.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GAD-Privacy-Blog-header-DL.max-.max-600x600.format-webp.webp">Google Ad Manager and AdSense partners can now set and use first-party cookies for ads personalization with minimal technical expertise required.Tue, 11 Oct 2022 13:00:00 +0000https://blog.google/products/admanager/simplifying-privacy-safe-ads-personalization/Google Ad ManagerarticleGoogle Ad Manager and AdSense partners can now set and use first-party cookies for ads personalization with minimal technical expertise required.Googlehttps://blog.google/products/admanager/simplifying-privacy-safe-ads-personalization/Steve SwanGoogle Ad Managerhttps://blog.google/products/admanager/5-minutes-or-less-publisher-privacy-episode-4/Episode 4 in our privacy explainer video series takes a close look at what publishers should be doing today to prepare for upcoming privacy changes.Wed, 05 Oct 2022 14:30:00 +0000https://blog.google/products/admanager/5-minutes-or-less-publisher-privacy-episode-4/Google Ad ManagerarticleEpisode 4 in our privacy explainer video series takes a close look at what publishers should be doing today to prepare for upcoming privacy changes.Googlehttps://blog.google/products/admanager/5-minutes-or-less-publisher-privacy-episode-4/Justin BradburyGoogle Ad Managerhttps://blog.google/products/admanager/new-ways-for-publishers-to-manage-first-party-data/Illustration of a line moving upward on a chart with icons representing controls<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/PPS_Blog_Hero_Image.max-600x600.format-webp.webp">Read about new and updated features that give publishers added control of their first-party data and how they can share it with their advertising partners.Tue, 13 Sep 2022 11:30:00 +0000https://blog.google/products/admanager/new-ways-for-publishers-to-manage-first-party-data/Google Ad ManagerarticleRead about new and updated features that give publishers added control of their first-party data and how they can share it with their advertising partners.Googlehttps://blog.google/products/admanager/new-ways-for-publishers-to-manage-first-party-data/Peentoo PatelGoogle Ad Managerhttps://blog.google/products/admanager/advancing-transparency-for-buyers-and-publishers/Illustration of a graph with a magnifying glass looking at the graph<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Confirming_Gross_Revenue_blog_h.max-600x600.format-webp.webp">Allan Thygesen explains how Google is working to advance transparency in digital advertising with Confirming Gross RevenueWed, 27 Jul 2022 10:00:00 +0000https://blog.google/products/admanager/advancing-transparency-for-buyers-and-publishers/Google Ad ManagerarticleAllan Thygesen explains how Google is working to advance transparency in digital advertising with Confirming Gross RevenueGooglehttps://blog.google/products/admanager/advancing-transparency-for-buyers-and-publishers/Allan Thygesenhttps://blog.google/products/admanager/a-guide-to-common-ad-manager-policy-questions/Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to h…Tue, 12 Jul 2022 16:00:00 +0000https://blog.google/products/admanager/a-guide-to-common-ad-manager-policy-questions/Google Ad ManagerarticleGooglehttps://blog.google/products/admanager/a-guide-to-common-ad-manager-policy-questions/John BrownAldrich Christopherhttps://blog.google/products/admanager/celebrate-publisher-stories-on-our-new-website/The new Google for Publishers site celebrates publishers on the ad-supported internet.Thu, 16 Jun 2022 13:00:00 +0000https://blog.google/products/admanager/celebrate-publisher-stories-on-our-new-website/Google Ad ManagerarticleThe new Google for Publishers site celebrates publishers on the ad-supported internet.Googlehttps://blog.google/products/admanager/celebrate-publisher-stories-on-our-new-website/Ashley CastilloGoogle Ad Managerhttps://blog.google/products/admanager/earn-more-from-your-video-streams-through-automation/An illustrated laptop with multi-colored gears on its screen<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GAD-Video_Efficiency_Blog_Heade.max-600x600.format-webp_mjzPovv.webp">What if managing your video streaming business didn’t have to be so complex? What if your team didn’t have to dig through data across devices, apps, live streams and vid…Thu, 19 May 2022 13:00:00 +0000https://blog.google/products/admanager/earn-more-from-your-video-streams-through-automation/Google Ad ManagerarticleGooglehttps://blog.google/products/admanager/earn-more-from-your-video-streams-through-automation/Matt Rosshttps://blog.google/products/admanager/improved-header-bidding-support-in-google-ad-manager/Animated GIF shows header bidding setup from hundreds to thousands of scrolling line items to a few steps.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02728542_Google_GMP_Publisher_Marketing_Explainer_Update_Apr22_BlogHeader.gif">Google Ad Manager is giving publishers more flexibility and choice with improved support for header biddingWed, 27 Apr 2022 13:00:00 +0000https://blog.google/products/admanager/improved-header-bidding-support-in-google-ad-manager/Google Ad ManagerarticleGoogle Ad Manager is giving publishers more flexibility and choice with improved support for header biddingGooglehttps://blog.google/products/admanager/improved-header-bidding-support-in-google-ad-manager/George LevitteGoogle Ad Managerhttps://blog.google/products/admanager/exploring-first-party-data-our-publisher-privacy-qa/Take a closer look at what first-party data is, how it’s different from third-party data and the role it plays in the privacy-centric future.Tue, 01 Feb 2022 13:00:00 +0000https://blog.google/products/admanager/exploring-first-party-data-our-publisher-privacy-qa/Google Ad ManagerarticleTake a closer look at what first-party data is, how it’s different from third-party data and the role it plays in the privacy-centric future.Googlehttps://blog.google/products/admanager/exploring-first-party-data-our-publisher-privacy-qa/Justin BradburyGoogle Ad Managerhttps://blog.google/products/admanager/2022-guide-google-ad-manager/Deck calendar slowly flipping from 2021 to 2022.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02691109_Google_GMP_Year-End_Blog_Graphics_Nov21_v01_1.gif">To help keep your business on track for 2022, we are recapping some of last year's biggest tips and best resources.Thu, 20 Jan 2022 13:00:00 +0000https://blog.google/products/admanager/2022-guide-google-ad-manager/Google Ad ManagerarticleTo help keep your business on track for 2022, we are recapping some of last year's biggest tips and best resources.Googlehttps://blog.google/products/admanager/2022-guide-google-ad-manager/Alex Shellhammerhttps://blog.google/products/admanager/7-takeaways-our-black-and-latinx-publishers-summit/A woman wearing an apron is smiling and cutting vegetables at a kitchen counter while filming herself on a phone on a tripod. The text “2021 Black and Latinx Publishers Summit” overlays the image.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Black_Latinx_summit.max-600x600.format-webp.webp">Google hosted the 2021 Black and Latinx Publishers Summit, where industry leaders and publishers shared top tips for growing their businesses.Thu, 16 Dec 2021 13:00:00 +0000https://blog.google/products/admanager/7-takeaways-our-black-and-latinx-publishers-summit/Diversity and InclusionGoogle Ad ManagerGrow with GooglearticleGoogle hosted the 2021 Black and Latinx Publishers Summit, where industry leaders and publishers shared top tips for growing their businesses.Googlehttps://blog.google/products/admanager/7-takeaways-our-black-and-latinx-publishers-summit/Ashley CastilloGoogle Ad Managerhttps://blog.google/products/admanager/new-european-research-privacy-focused-future/Article's hero media<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/30-GAD-1st_party_deloitte_europ.max-600x600.format-webp_0Vjfp2R.webp">Lessons from leading European publishers on how to drive ad sales success in an increasingly privacy-forward digital ecosystemTue, 14 Dec 2021 14:00:00 +0000https://blog.google/products/admanager/new-european-research-privacy-focused-future/Google Ad ManagerarticleLessons from leading European publishers on how to drive ad sales success in an increasingly privacy-forward digital ecosystemGooglehttps://blog.google/products/admanager/new-european-research-privacy-focused-future/Adel RaslanGoogle Ad Managerhttps://blog.google/products/admanager/why-americas-publishers-are-prioritizing-first-party-data/Article's hero media<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/30-GAD-1st_party_deloitte_us_ba.max-600x600.format-webp.webp">Research on using first-party data to better connect with media buyers and maintain a competitive edge.Tue, 14 Dec 2021 14:00:00 +0000https://blog.google/products/admanager/why-americas-publishers-are-prioritizing-first-party-data/Google Ad ManagerarticleResearch on using first-party data to better connect with media buyers and maintain a competitive edge.Googlehttps://blog.google/products/admanager/why-americas-publishers-are-prioritizing-first-party-data/Justin BradburyGoogle Ad Managerhttps://blog.google/products/admanager/5-minutes-or-less-publisher-privacy-episode-2/In the second episode of our Publisher Privacy Q&A video series, we simplify how the technology behind the Privacy Sandbox works.Wed, 17 Nov 2021 14:00:00 +0000https://blog.google/products/admanager/5-minutes-or-less-publisher-privacy-episode-2/Google Ad ManagerarticleIn the second episode of our Publisher Privacy Q&A video series, we simplify how the technology behind the Privacy Sandbox works.Googlehttps://blog.google/products/admanager/5-minutes-or-less-publisher-privacy-episode-2/Justin BradburyGoogle Ad Managerhttps://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/Articles hero image - Audience icon on a laptop<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GAD-1st_party-2-JS-01_1.max-600x600.format-webp.webp">New features in Google Ad Manager help publishers activate their first-party identifiers in the programmatic auction.Wed, 03 Nov 2021 13:00:00 +0000https://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/Google Ad ManagerarticleNew features in Google Ad Manager help publishers activate their first-party identifiers in the programmatic auction.Googlehttps://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/Steve SwanGoogle Ad Manager