2018 Design Trends

Project: Shapes & Forms | Rubik Author: Peter Tarka

Project: Audi Q-Riosity | Adobe Government Author: Peter Tarka

The rapid growth of Augmented Reality or ‘AR’ will not only be noticed in the games, video and app industry. We believe that AR has good prospects of taking over the design community as well, particularly with mobile devices. A potential source of inspiration may come from DIA Studio, using interactive 3D typography on everyday objects.

Project: DIA Author: DIA

In 2018, 3D typography will become more and more popular. The key will be to look impressive and push creative boundaries. 3D has become important for corporations (i.e. Nike) as they are an effective means of both connecting with and impressing their audience. We will certainly be seeing more 3D type animation as well.

Project: 3D Type Collection Author: ILOVEDUST.

Project: 36 Days of Type • 2017 Author: Wes L Cockx | Project: 3D Type Collection Author: ILOVEDUST. | Project: Typography projects Author: Muokkaa Studio

Project: 3D Type Collection Author: ILOVEDUST.

New tools (such as tablets, stylos, etc.) and new apps are making it much easier to use hand-drawn techniques and merge it with digital. The days of ‘old brushes in Photoshop’ are now officially over. The new trend, called ‘digital paintbrush’, is much more versatile, making use of dimensions and ultimately giving off a more modern and aesthetically pleasing look. More and more brands such as Adobe or Nike are integrating their brand or product using this technique.

Project: Paintblast Vol.1 Author: David Milan

Project: Adobe Creative Cloud 2018 Author: Ruslan Khasanov | Project: Masked Author: Rik Oostenbroek

Project: Paintwaves Author: Ari Weinkle | Project: MI Author: Rik Oostenbroek

Gradients made a comeback in recent years and we expect this trend to continue, yet diversify. We will discover more gradient innovations, particularly with the use of bright and vivid colours in combination with a variety of textures. Gradients 2.0 will also include dual tone effects.

Project: Electric Objects Author: Rose Pilkington | Project: Magic.co Author: Ludmila Schevenko

Project: Daily Posters Author: Magdiel Lopez

Similar to the AR trend mentioned above, we expect more designers to merge 3D graphics and particularly animations with flat 2D design, as the talented designer Baugasm had done in his poster series.

Project: Daily Posters Author: Baugasm

There has been a huge leap in the past two years in which 3D design has been perfected in every sense. The intersection between reality and fiction will become increasingly blurred and undistinguishable. We can bet that there will be a rise in more organic natural forms and movements that make 3D design artworks and animations even more eye-catching. This may include liquid forms and movements that we recognize from nature.

Project: Nike Vapormax Author: MVSM

Project: Blobs with Medium Author: Vincent Schwenk

Project: Covestro DC Author: Vitaly Grossmann

Modern photoshoots and brand campaigns will become bolder and more edgy, using illustrative and artful set designs. Whether these will be handmade from paper or enhanced with 3D mappings and visualizations, they are sure to stand out and remain firmly in your memory.

Project: Monkifesto Author: Snask

Project: Aizone Author: Sagmeister&Walsh

Project: Nike AMD Revolution Author: Happy Finish

Modern illustrations combined with a retro look will be a major trend in 2018. Moreover, we will see a rise in thoughtfully crafted animations (ie. adding depth to flat illustration or subtle movements) which are intended to both delight and allow for more impactful storytelling.

Project: PSB Refinance Author: Kirill Pavlov

Project: Bare Witness Author: Re Agency

Project: Inside the Head Author: Sara Svensson

Another upcoming trend among photographers that is sure to be on the rise is the use of photography color gels or filters. This technique allows for endless possibilities, creating interesting colorful lighting situations for the photographed object. When using two or more different color shades, beautiful color fadings and contrasts are created which cannot be replicated in Photoshop.

Project: Nude Coca-Cola & Nude Pleasure Author: Local Preacher

Project: Unknown Author: Patrice Brilla | Project: Neon Hoodies Author: Tim Tadder

Responsive logos have become increasingly important in world ruled by mobile devices. It will no longer be sufficient to create one logo and scale it down with changing screen sizes. Logos are becoming adaptive, containing several versions for mobile, tablet, desktop devices, and beyond. Much like responsive web design several years ago, responsive logos are now a ‘must’.

Project: Responsive Logos Author: Joe Harrison

As the examples below demonstrate, the new trend in logo design will be a combination of simplified shapes with a semi 3D look, making use of smooth subtle overlying color fadings that will add well-balanced depth. The overall use of color will become brighter and more saturated, giving a brand a bolder look.

Project: Formula 1 Author: Wieden + Kennedy | Author & Project: Firefox

Custom designed and eccentric typefaces are becoming a hit - especially among designers. Whether fragmented, distorted or visually broken, this style of type design certainly stands out and this is exactly their purpose. Some of these typefaces are also interactive, reacting to mouse cursors. One thing that’s clear is that custom typefaces can never be unique enough, and there will certainly be a rise in experimentation in this field in 2018.

Project & Author: Jeanne Bataille

Project: Vi Novell Author: Atipus | Project & Author: Abschluss HSD

A major trend in web design for 2018 is the rise of (interactive) 3D elements which play with depth, movement, and texture as well as perspective. The use of 3D elements and environments makes each website highly unique and certainly enhances the aesthetics and/or user experience. Atacac, for example, has created an interactive futuristic virtual reality showroom that allows users to explore the fashion collection in virtual 3D. Another favorite of ours is the animated and 3D sculpture by The Artery.

Project & Author: Atacac 2017 Yearbook

Project & Author: The Artery

Interactive mouse pointers add another layer to a website’s user experience. The user controls the mouse pointer with specific interactions that are customized for the individual website. In the example of Ben Mingo, the mouse pointer starts behaving like a magnet when menu items are approached. The cursor can also react differently for different actions which is perfectly demonstrated in the example of Walking Men. We are curious about what clever cursor interactions are yet to be explored.

Project: Folk Author: Phoenix

Credits & Author: Ben Mingo

Credits & Author: Walking Men

Gone are the days of websites using boring loading bars. Why not use the downtime of your website in a more creative way? Below are two great examples by Contemple and Awwwards that make great use of creative website loading.

Credits & Author: Contemple

Credits: Awwwards Conference Design & Development: Adoratorio

Not necessarily a design trend in particular, but moreover a trend among designers. 2017 has been the year of many Instagram innovations. Since the launch of Instagram stories, this feature has immediately found recognition and is increasingly being used among designers and brands on a daily basis. Storytelling is most important to build an authentic truthfull brand and gain passionate followers. In 2018 we will certainly see a rise in its usage in many creative ways such as Tutorials, Live-Videos, Work-in-Progress shares etc. Lastely we also predict that there will be more cross sharing across different designer accounts. We at Mindsparkle (@mindsparklemagazine) will certainly invite more designers to take over our instagram for a day and talk to our audience.

We find there to be an upward trend in intertwining digital and handmade art. The hand-crafted look is a deliberate technique that adds an interesting, tactile layer to the designs. In this example below by Maxim Shkret the sculptures look almost as if they were created by hand using paper.

Credits: 3D Art Author: Maxim Shkret

Isometric projection is a method for visually representing three-dimensional objects in two dimensions. This was formerly mainly used in technical and engineering drawings before it had been discovered by designers. Whether in photography, illustration, 3D Design or iconography, isometric design is certainly enjoying its moment on the fast lane, and you can expect to see much more creative isometric work in 2018.

Credits: Ultraviolet Break of Day Author: Field.io

Project: Abstractions Vol.1 Author: Mohamed Samir | Project: Isometric House Author: Angela Chan

Adding depth to flat minimal design by using realistic shadows creates the appearance of a three dimensional space that almost looks true to real life. This effect will be enhanced when objects are separated in different layers and interact autonomously with the combination both sharpness and blurriness.

Credits: Nike Promotion Ads Author: Jardson Almeida

Credits: Flyknit Lunar 1 & 3 Author: Callum Notman

We hope you enjoyed our 2018 design trend prediction. Feel free to comment & like.
Proudly brought to you by Mindsparkle Mag – a high quality design blog existing since 2011.

Author: Filip Triner | Co-Editor: Rebecca Piercy

www.mindsparklemag.com

Follow us on:

Instagram | Facebook | Twitter | Pinterest | Newsletter

2018 Design Trends

Owner

2018 Design Trends

What is hot in 2018? Having reflected on the year’s content, we have compiled a list of design features which we believe have the most potential to become design trends in 2018. Without further ado, here are our top 20 predictions brought to you by Mindsparkle Mag – a high quality design blog.