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Shop Apple Watch

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Which Apple Watch is right for you?

APPLE WATCH FOR YOUR KIDS

Independence for them. Peace of mind for you.^Footnote 5

CARBON NEUTRAL

Carbon neutral pairings for every Apple Watch.^Footnote 6

Learn more at apple.com/2030

APPLE WATCH STUDIO

Mix. Match. Make it yours.

How to Trade In your device with Jade

Hi, I’m Jade. Trading in a device at Apple is a great way to save on a new one. It's easy to do online, and it’s good for the planet. Here’s how it works.

[On-screen text displays: Mac, iPhone, iPad, and Apple Watch below images of products. iPad is selected]

After you’ve selected your new product, choose the Trade In option and tell us about your device.

[Text displays: Apple Trade In with options to Add a trade-in or No trade-in below. Add a trade-in is selected]

You’ll answer a few questions to get an estimate of its Trade In value, which you can use toward your new purchase.

[Text displays: Is your device in good condition? with the options Yes or No below. Yes is selected]

[Text displays: Do all the buttons work? with the options Yes or No below. Yes is selected]

If you choose to finance, this estimated value will be applied to your monthly bill. Or, if you pay in full, it’ll be credited to your payment method.

Once your purchase is complete, you’ll get an email with tips on how to back up and transfer your data to your new device, along with instructions for sending back your Trade In.

We’ll keep you updated on your Trade In status and confirm its final value. And that’s it!

If you have any questions, our teams are always available in chat, on the phone, or in store.

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com (Opens in a new window), the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/102730 (Opens in a new window) for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of October 1, 2024, the variable APR on new Apple Card accounts ranges from 18.74% to 28.99%. You must elect to use ACMI at checkout. If you buy an ACMI-eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers: AT&T, Boost Mobile, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product's purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI.

* Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement (Opens in a new window) for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See support.apple.com/kb/HT211204 (Opens in a new window) for information about upcoming changes to ACMI financing.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

** $9 two-hour delivery on eligible Apple products in most metros. Offer is not available on customized Mac, engraved products, and for certain order types including orders paid for with financing or by bank transfer. Delivery times vary according to your selected delivery address, availability of your items, and the time of day you place your order. Find a store to view local store hours or see checkout for estimated delivery. A signature is required for delivery. Drivers may ask for verbal confirmation of receipt from a safe distance to satisfy the signature requirement. See https://www.apple.com/shop/shipping-pickup/ for more information.

° AppleCare+ provides coverage for unlimited incidents of accidental damage from handling.

1. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

2. Offer available to new subscribers who purchase an eligible device. $9.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later, or Apple Watch Series 3 or later with watchOS 7.2 or later paired with an iPhone 6s or later with iOS 14.3 or later.

3. New subscribers only. $10.99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms (Opens in a new window) apply.

4. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1‑800‑MY‑APPLE.

5. Not all features will be available if the Apple Watch is set up through Apple Watch For Your Kids. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.

6. Learn more at apple.com/2030.

watchOS 11 requires an Apple Watch SE (2nd generation), any model of Apple Watch Ultra, or Apple Watch Series 6 or later paired with iPhone Xs or later with iOS 18 or later.

*** Offer valid on qualifying purchases of Eligible Products (excludes iPhones purchased from Apple Store Online via financing or iPhone Payments, and carrier-connected iPhones) from November 29, 2024, to December 2, 2024, at a Qualifying Location. Gift card values may vary by Eligible Product. Offer subject to availability. While supplies last. Qualifying purchasers can receive a discount equal to the value of the Apple Gift Card (depending on their purchase) off the price of the Eligible Product, but will be charged for all items in their cart, including the Apple Gift Card. Important notice regarding the checkout receipt and monthly statement for Apple Card Monthly Installments (ACMI) purchases with this promotion: A purchase of an Eligible Product made when selecting ACMI (a 0% APR payment option available only in the U.S.) as the payment type at checkout will receive an instant credit equal to the cost of the Apple Gift Card deducted from the price of the Eligible Product at the time of purchase. You will be charged one ACMI installment plan for the Eligible Product discounted by the instant credit. The value of the Apple Gift Card will also be charged in a separate second ACMI installment plan for the same number of months as the discounted Eligible Product. The total combined amount charged over the 2 separate ACMI installment plans will reflect the original full retail price of the Eligible Product. Separately, you will receive and be charged for the Apple Gift Card in the amount of the applicable instant credit. ACMI is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after October 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 18.74% to 28.99% based on creditworthiness. Rates as of October 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI eligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. You’ll need to select AT&T, Boost Mobile, T-Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See https://support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing. See the Apple Card Customer Agreement for more information about ACMI financing. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Available for qualifying applicants in the United States. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about accessing this offer or applying for Apple Card. Except for ACMI, this offer cannot be combined with other Apple promotion(s) or financing offers that are directed to individual end-user customers in the Qualifying Location. This offer also cannot be combined with the Apple Employee Purchase Plan or business loyalty pricing. Some methods of payment are not accepted under this offer. See checkout for details. Additional restrictions apply. View full terms and conditions of offer here.